Marketing Sales

Michael B. Ranocchia

Mobile: 727-***-****

*********.*******@*****.***

OBJECTIVE

Seeking a thought-provoking career opportunity in the marketing field where I can apply my knowledge in addition to enhancing my skills in a team environment.

STRENGTHS

Strong work ethic, supported myself financially through college, Strong leadership skills, communication, able to network with others to finish tasks, creative, flexible, the ability to learn quickly, and self managing

EDUCATION

Bachelors of Science in Business Administration, Marketing

University of Central Florida, Orlando, Fl 32816

Graduation Date BSBA: May 2012

Relevant Coursework

• Microeconomics

• Marketing Analysis and Research

• Marketing Intelligence

• Marketing Management

• International Marketing

• Marketing Strategy • Macroeconomics

• International Business

• Consumer Behavior

• Professional Selling

• Sports Marketing

• Supply Chain Management

• Strategic Management

CLUBS

Society for Marketing Professional Services (SMPS) Fall 2011

EXPERIENCE

North American Office Solutions- Marketing Intern (December 2011- May 2012)

Supervising Manager: Rod Bitterling 407-***-****

• Prospecting for new clients using various sales strategies

• Working with clients to provide sales of office equipment such as printers, copiers, and toner

• Wrote marketing based VITO letters and Telemarketing Sales calls

• Scheduling sale orders and assisting the sales managers with reports

Revenue Performance Interactive- Marketing Intern (January 2012- May 2012)

Supervising Manager: Marissa Bravo 407-***-****

• Create online Ad copy using keywords optimization and SEO

• Create reports on competitors and evaluate the results

• Search Engine and Keyword Optimization

• Social media and publications for various clients

Lowndes, Drosdick, Doster, Kantor & Reed, P.A– Marketing Intern (September 2011- January 2012)

Supervising Manager: Ioana Good Office: 407-***-****

• Edit publications and created press releases

• Updates on the Law Firm’s website as well as their LinkedIn and Facebook

• Database management, prospecting, and research

• Created Email Blasts, social media, and email marketing techniques

TECHNICAL SKILLS

• Computer Operating Systems: Microsoft PowerPoint, Microsoft Excel, Microsoft Word

• Skills and Qualifications: Marketing Campaigns, Search Engine Optimization, Internet Marketing, Social Media Marketing, Google Analytics, Raven Tools, SEOmoz, Drupal, WordPress, Tracking and Reporting tools.

PROJECTS

Junior Achievement Group Project

Organizer and Volunteer

• Worked with Junior Achievement to organize and fund $2200 for a school’s Teacher Appreciation Day.

• Used creative problem solving to resolve any conflicts within our team.

• Implemented project guidelines to keep team on task and to meet deadlines.

• Collaborated with the school and my team to generate ideas for the event.

• Volunteered over 30 hours during the Teacher Appreciation Day and in teaching financial competencies to children.

Market Research

• Put together a marketing survey to discover tendencies of a college living entity

• Did two in-depth interview to discover the effectiveness of current living situations

• Documented and presented the results

Consumer Behavior

• As a group we worked on belief strengths and overall calculation of consumer’s attitude

• Created a survey of twenty questions and surveyed twenty consumers

• Used two popular brands to discover which brand received a better consumer attitude

Tampa Bay Buccaneers Sales Project

• Prospected for clients, set up events to help promote and sell tickets

• Sold more than the 5 ticket goal set by class

Marketing Management

• Created a simulated business from start to finish

• Utilized market research data to make management decision

• Created advertising ads and simulated products

NASCAR Marketing Campaign

• Created a detailed marketing plan and strategies for NASCAR

• Used sales skills to sell tickets to the Budweiser Shootout race at Daytona International Speedway

• Created surveys and conducted market research about target segment

• Collaborated with team members to create a successful marketing proposal

Capstone Target Strategy Project

• Develop new marketing strategies for Target Corporation’s new urban stores

• Analyze Target Corporation’s strategic strengths and weaknesses

• Analyze Target Corporation’s 10k report

• Create a business model for Target Corporation’s new urban store by using local produce

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