Sales and Marketing Professional

Kathy H. Deason

**** ****** ****** **

Conyers, GA 30013

Home Phone: 770-***-****

E-mail: *******@*********.***

SALES AND MARKETING PROFESSIONAL

A creative, results-driven leader who has successfully recruited, developed and retained top-performing sales teams. Extensive experience in sales management, business development, brand development and sales training. Proven success in leading sales teams in building product value, growing revenues, securing customer loyalty and forging strong relationships with external business partners.

HIGHLIGHTS OF QUALIFICATIONS

♦Brand Management ♦New Product Rollout ♦Client Relations

♦Needs Analysis ♦Team Building ♦Budgeting

♦New Product Rollout ♦Territory Management ♦Training/Coaching

♦Business Development ♦Strategic Planning ♦Marketing

SIGNIFICANT PROFESSIONAL SUCCESSES

Sales Team Development. Developed and implemented a territory management curriculum outlining selling strategies and techniques, new market launches, and creation of new competitive products/programs in the marketplace. IMPACT: Re-energized national sales team that tripled gross revenue during tenure.

Business Development/New Product Rollout. Determined need for product diversification in marketplace. Assessed target market opportunities and conducted needs analysis on customers and competitors. Established new product division outside of company’s core business product. IMPACT: Grew Division from a startup to $6.5M in revenue.

Brand Management. Executed a complete product reposition and brand marketing program. Revamped and revised corporate image, including marketing communications, visual appearance, sales presentations, promotions, public relations and trade shows. IMPACT: Updated corporate messaging to reflect a more professional image, which fostered an increase in sales.

Needs Assessment/Training/Coaching. Recognized need for improved training, education and professional development of sales team. Developed training/education curriculum for sales team, leadership curriculum for sales management and product specific educational modules. IMPACT: ROI included job performance improvement, retention of customer base, increased market share and growth of revenue.

Client Relations/Channel Management. Developed national CRM Program and implemented consultative sales techniques to identify key customers, maintain communications with them, and continue to create value after contract. IMPACT: Implemented customized solution-oriented programs and services which created greater customer loyalty and marketplace ingenuity.

PROFESSIONAL AFFILIATIONS

American Marketing Association – Member, Present

Kathy H. Deason

1637 Walnut Street SE

Conyers, GA 30013

Home Phone: 770-***-****

E-mail: *******@*********.***

STATEMENT OF PURPOSE

A senior level business development position utilizing communication, development, implementation and problem resolution skills to improve client base, increase revenue and improve staff effectiveness for a consumer products company.

PROFESSIONAL EXPERIENCE

2-10 HOME BUYERS WARRANTY CORPORATION - Tucker, GA 1983 - 2008

Vice President Sales (1999 – 2008)

 Grew new home sales; responsible for new product development and roll-out.

 Responsible for key account management and customer relationship development.

 Executed consultative sales strategies in line with corporate vision.

 Managed Corporate Sales Division with annual revenues exceeding $80 million.

 Recruited, hired and trained sales force of 80 sales Reps and 8 Sales Managers.

 Performed as Territory Marketing Manager and Financial Analyst to grow brand and secure new contracts.

V. P. Educational Services (1991 – 1998)

 Responsible for corporate training of employees and education of customer base.

 Implemented leadership training curriculum for Sales team.

 Performed needs assessment and new product launch, marketing and education.

 Managed development and implementation of CRM and product specific educational modules.

 Directed regional and national sales meetings and trade shows across U.S.

 Accountable for relationship management, brand marketing and needs assessment.

 Key contributor to forecasting and strategic planning efforts.

District Sales Manager (1983 – 1990)

 Grew new home sales within a 6-state territory.

 Managed sales, profit and operational expenses.

 Identified new markets and developed new channel partners.

 Staffed, trained and developed sales team.

 Acted as liaison with industry associations on local, state and national level.

 Performed territory management, business development and relationship management between sales and operations.

Prior Experience Includes:

HOME BUILDERS ASSOC. OF METRO ATLANTA - Atlanta, GA

Chapter and Special Projects Coordinator

 Managed monthly Chapter meetings and special events.

 Responsible for all Marketing and Public Relations for Trade Association.

 Created educational programs for membership.

 Acted as liaison to lender, realtor and developer's trade associations.

 Managed brand and product positioning.

 Controlled budget and collaborated on forecasting.

 Acted as point of communication contact to Board of Directors.

 Served on State and National Trade Association's Sales and Marketing Council.

 Developed channel partnerships and performed relationship management.

 Led Associate Council in fundraising/industry awareness programs.

Contact this candidate