Results-Driven Marketing Leader

** ***** ********** ******** ****** the spectrum of marketing as an executive sales representative, a senior-level healthcare marketing executive, and a healthcare service line product manager.

* Team oriented leader who builds collaborative relationships with executives, colleagues, and clients.

* Innovative business development expert with a unique ability to form sustainable relationships and communicate insights via compelling messages.

* Recognized for a strategic mindset, high energy, and creativity to quickly identify solutions that impact the bottom line.

PROFESSIONAL EXPERIENCE

THE COBALT GROUP 2009-Present

Detroit, MI

Leading interactive technology firm focused on websites, banner ads, paid / natural search, and emerging digital technologies to support the automotive industry.

Interactive Account Director, Search

Leading interactive strategies and managed a $23.5M annual budget for General Motors’ customer relationship management group.

* Expanded digital marketing program to include online display advertising to re-target shoppers who visited GM and ad network partner websites.

* Introduced conquest and contextual targeting strategies to expand lead generation efforts.

* Led cross-departmental audit of bid strategies, ad copy and keywords to integrate GM’s national, regional and local paid search marketing program.

THOMSON REUTERS, formerly MEDSTAT 2005-2009

Ann Arbor, MI

World’s leading source of intelligent information for businesses and healthcare professionals employing 50,000 people in 93 countries.

Senior Director, Marketing 2008-2009

Responsible for marketing five vertical markets generating $140M in revenue, led staff of five, and managed a marketing budget of $1.4 M.

* Partnered with sales to drive business growth of 14% in 2008.

* Led marketing efforts to brand and launch corporate consumerism initiative in the marketplace, resulting in multi-million dollar sales and ongoing relationships with CIGNA and Delta Airlines.

* Increased leads by 350% with an integrated online marketing strategy featuring search engine marketing, a redesigned website, improved analytics, and a content management system.

* Co-led positioning, marketing, and management of the annual customer conference, increasing attendance by 23% in 2007 and 10% in 2008 while increasing the number of client speakers by 30%.

* Recognized for accomplishments with Marketing Buzz and Boldest Business Move awards.

Director, Marketing 2005-2008

Developed and executed marketing plans including digital marketing, advertising, web seminars, and tradeshows targeted to the financial services, state and federal government, university, hospital, health plan, pharmaceutical, research, and other industry segments. Managed staff of four.

* Improved brand awareness among health plans by 24% in one year with a targeted campaign including digital advertising and thought leadership presentations.

* Increased annual lead volume by 175% and opportunities by 212% while reducing costs through innovative digital marketing in 2007.

* Earned 2007 Star Performance Excellence Award.

FOREST HEALTH SERVICES 2000-2005

Ypsilanti, MI

A multi-hospital specialty provider including Barix Clinics, America’s leading bariatric surgery provider, a plastic and reconstructive surgery practice, and a life sciences division.

Vice President of Marketing and Plastic Surgery Product Director 2004-2005

Increased previous responsibilities to include new plastic surgery program.

* Expanded plastic surgery program from one to four hospitals while quadrupling revenue in one year.

* Launched Barix Clinics brand, redesigned 80-page website, and re-branded 107 online and offline marketing elements in six months.

* Established interactive partnerships and co-marketing programs that generated 20% of the organization’s sales in 2004.

Vice President of Marketing 2000-2004

Managed a $700K marketing budget and a staff of two, and indirectly managed a $7M media budget and an additional staff of three.

* Created strategic marketing plan including online media, advertising, lead management, and corporate communications, helping to drive growth from two to six hospitals.

* Increased digital leads by 2,000%, generating more than $17M in revenue growth.

* Developed highly customized landing pages to increase lead conversion from 4% to 10%.

* Hosted 1,100 guests at open house events featuring tours and live entertainment.

BBDO, formerly ROSS ROY COMMUNICATIONS 1994-2000

A full-service advertising agency that provides advertising development, digital consulting, and marketing services to support the Chrysler, Dodge, Jeep, and Mopar brands.

Vice President, Account Supervisor 1997-2000

Increased previous responsibilities to include launching DaimlerChrysler brand, handling corporate owner communications, and re-engineering major marketing programs.

* Developed communications to launch DaimlerChrysler brand.

* Led cross-functional 12-member team to redesign Chrysler Owner Loyalty program, increasing dealer participation from 92 to 98% and improving customer engagement.

* Honored with the 1999 BBDO Spirit of Service Award.

Account Supervisor, Senior Account Executive 1994-1997

Account manager for Chrysler Owner Loyalty program with an annual budget of $23M including America’s sixth-largest quarterly magazine with 6M recipients, a field intranet, Chrysler’s dealer database, and service coupon mailers with 7M recipients. Led a team of seven, including account management, and telemarketing.

CARLSON MARKETING GROUP, Minneapolis, MI 1991-1994

Specializes in frequency marketing, fulfillment services and one-to-one marketing solutions.

Account Executive 1991-1994

Responsible for innovative B2B lead management and direct marketing programs. Recognized with President’s Club award for top sales achievement.

EDUCATION

Bachelor of Arts, Marketing, University of St. Thomas, St. Paul, MN, Dean’s List 1991

MBA, University of Michigan, Dearborn, MI, 4.0 GPA to date, expected date of completion 2013

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