Emin Ornek
**** ********** ***** ** * * Chanhassen, MN, 55317 * Cellular: 952-***-**** * ******@*******.***
INTERNATIONAL MARKETING AND SALES PROFESSIONAL
Strategic Planning / Marketing and Business Development/ Sales Management
Broad knowledge base and skill set incorporating all areas of international business management as well as expertise in retail marketing, managing and developing sales accounts, developing retail business units, increasing product penetration and sales revenue. Multilingual professional with excellent intercultural skills. Fluent in English and Turkish. American citizen and Turkish citizen. Core competencies include:
• Retail business marketing
• Financial and Contract Negotiations
• Developing Successful Marketing Plans
PROFESSIONAL EXPERIENCE
CONSULTANT INTERNATIONAL SALES, 2010-PRESENT
PATH MEDICAL DIAGNOSTICS, Munich, Germany
Develop new accounts in the Middle East, Africa and Asia by researching the market and finding the best representative for Path Medical audiological equipment. Establish a long term trustworthy relationship with customers; follow up with marketing strategies in their country to increase the growth of their business. Complete product registration (homologation), attend the government tenders, negotiate contracts and close the sales. Selected accomplishments:
• Developing and executing marketing plans for customers.
• Conduct detailed market research analysis of the Middle East, Africa and Asia areas to select the best accounts to represent Path products.
• Strategically managing sales and customer service support across different markets increasing sales.
• Participate in trade shows to demonstrate products and to build the generation of referral leads.
• Plan, manage and organize customer training seminars.
MANAGING DIRECTOR - STARKEY TURKEY, 2002-2009
MIDDLE EAST, EASTERN EUROPE, CENTRAL ASIA, AFRICA
STARKEY LABORATORIES, Eden Prairie, MN, USA
Employed by USA and based in Turkey. Earned two promotions for excellent performance and company dedication. Led business development efforts in Turkey, Middle East, Central Asia, Africa and Eastern Europe expanding the customer base by developing relationships with key opinion leaders in medicine and government agencies, implementing direct marketing programs, negotiating contracts with government agencies and opening retail offices. Selected accomplishments:
• Launched Starkey’s wholesale, retail and manufacturing divisions in Turkey from scratch.
• Increased Starkey’s market share from 5% to 35% in Turkey and increased sales from an average of 800 units per year to over 20,000 units per year.
• Negotiated and secured Turkish government contracts for over 20,000 hearing aids.
• Became a government preferred provider of hearing aids resulting in excess of 20,000 hearing aids per year as a result of excellent customer service.
• Made Starkey a household name in Turkey with creative retail marketing campaigns, outstanding customer service, attention to details, strong public relations and marketing campaigns.
• Opened the Starkey retail markets in Romania and Bulgaria.
• Supported export customers in Iraq and Egypt in wining government tenders for over 8 million USD in hearing instrument sales.
• Developed budgets, secured office/retail space, managed over 100 staff members.
• Collaborated with Turkish film/television celebrities and government officials to support Starkey events in Turkey and in the USA.
• Successfully organized 3 Starkey Hearing Foundation missions in Turkey fitting over 1000 children in each mission with hearing aids.
SALES MANAGER, 1999-2002
MIDDLE EAST, EASTERN EUROPE, CENTRAL ASIA, AFRICA
STARKEY LABORATORIES, Eden Prairie, MN, USA
Based in the USA and traveled extensively abroad. Analyzed the markets and in turn developed new accounts and managed existing customers by providing training, marketing and sales support, customer visits and tender negotiations. Selected accomplishments:
• Completed course in fitting and dispensing of hearing aids through International Hearing Society.
• Opened new accounts in Iran, Iraq, Saudi Arabia, Qatar and other areas not previously selling Starkey hearing instruments.
• Collaborated with customers on retail marketing campaigns.
• Supported export customer in Kuwait in winning government tender for high end CIC programmable hearing instruments.
• Attended trade shows and seminars.
PROJECT ENGINEER, 1994-1999
AMERICAN TRUST, Ft. Lauderdale, Florida, USA
• Managed and performed computer aided design projects for residential and commercial clients.
DIRECTOR OF TRANSPORTATION, 1988-1994
TEKEL, Istanbul, Turkey
• Managed over 700 employess in the transportation and distribution division. Responsible for distributing beverage products to all regions of Turkey.
EDUCATION AND PROFESSIONAL AFFLIATIONS
• BS in Engineering, 1985-1989, Tuzla Navy College, Istanbul, Turkey
• BS in Mechanical Engineering, 1981-1985, Istanbul Technical University, Istanbul, Turkey