Marketing, Sales and Communications Leader

TRACY E.FAUNTLEROY

****-* ***** ****** ************, PA 19147 Email: ********@*****.***

PERSONAL PROFILE:

A result oriented marketing communications leader with a solid record of driving account services/sales activation through direct response, advertising, PR and emerging media platforms, while having expertise in budget (P&L) and ROI analysis, B2B/B2C product strategies, online campaign launches, CRM/ROI methodologies, collateral coordination, data management and market research.

PROFESSIONAL EXPERIENCE:

(INTERIM/CONSULTANT) VICE PRESIDENT OF MARKETING & PR KIMMEL CENTER INC.

09/2007 to 02/2009 Broadcast / Media / Live-Concert-Entertainment Venues

• Global brand steward across all product markets, channels, media and regions; set the marketing vision/global brand identity; partnered with Sales/Development to further align revenue growth; partnered with Operations to ensure marketing plans contribute to customer service performance of excellences; executed partnerships to all key segments; translating service strategies into coordinated brand identity drivers via advertising/PR, direct response, collateral and broadcast mediums

• Developed, managed, implemented and analyzed marketing and ROI strategies to drive client base–In (3) key areas including: retail/product business lines, subscriber activation and database implementation (i.e.: Former member win-backs and member referral programs, seasonal/product launches etc).

• Utilized internal and external (competitive insights and reporting/analysis) to make ongoing target audience recommendations: improved product upgrade strategies and innovative thinking to drive sales.

• Oversaw subscriber/member buying patterns through quarterly/annual marketing plans to increase product subscriptions utilizing targeting strategies, relevant tactics and compelling offers: Executed test, learned strategies through prospecting, lead generation, pipeline management, data capture/database management.

• Managed in-house team/marketing agency - through creative development, market research, production and campaign implementation. – Developed sales collateral and support that generated new business.

CORPORATE DIRECTOR OF MARKETING, SALES AND PR GORDON GROUP HOLDINGS

03/2003 TO 01/2007 International Developer Real Estate and Retail Developer

• Directed Gordon Group’s marketing and communication/graphic strategies for (Commercial, Residential, Shopping Centers and Retail properties) managed: all image/identifiers activities including budget, creative, media/vendor negotiation, PR, retail/resident association coordination, CRM/POS/sales/leasing development (3rd party partnerships), direct mail, online campaigns and events to drive sales/traffic including short/long-term company objectives.

• Prepared project proposals and determined project (pricing, objectives, scope, schedules) within approved budget - Acted as the liaison with vendors, consultants, agencies and suppliers of record, and negotiates contract terms and conditions for major services. Established/maintained relationships with industry influencers and key community and strategic partners.

• Reviewed rental/leasing deals ensured current/accurate lease plans were maintained for all properties -Worked with permanent sales/leasing staff to identify/ develop growth opportunities while maintaining communications with permanent regional/consultants on day to day operational activities.

• Directed advertising agency through all stages from (initiation to completion) including but not limited to creative briefing, creative review and case studies.

REGIONAL DIRECTOR, MARKETING, COMMUNICATIONS AND PROMOTIONS THE ROUSE COMPANY

12/1995 TO 08/2000 Real-Estate / Commercial & Mixed Use Property Developer

• Managed PR including overseeing regional awareness, events, contributions and worked closely with sales teams on execution of all online programs; ensured campaigns were consistent to brand direction -Solely delivered merchandise launches and impacted performance vs. plan; reviewed weekly product- promotions analysis - while evaluating event marketing (ROI) in conjunction with sales planning efforts-to drive retention/wallet gain with existing credit card holders.

• Worked with VP/District managers and general managers in the field to assist with preparation of local marketing plans and programs while providing effective marketing tools and tactics for 350 retail stores and gift card business.

• Directed the image and positioning for optimal success across print, broadcast and web-based media, but also worked to raise awareness and retail tenant development to broaden property sales and appeals.

OVERVIEW / ACHIEVEMENTS:

Internal/External - Communications:

• Directed varying communications plans encompassing internal and external messaging (i.e. press positioning through CEO/Chairman statements, Op Eds, broadcast (radio/TV) magazine/video/and advertising production, newsletters and web/digital content.

Brand/Sales/CRM/Member Service Strategies:

• Developed and implemented member incentive programs while functioning as the knowledge-base on consumers brand categories; established product launches, property openings, programmed packaging, advertising strategies, ecommerce, point-of-sale advertising and geographical planned experiential events and mobile traveling community tours.

Measured/Evaluated (ROI):

• Worked with varying media agencies on developing / securing media schedules (ad placement, radio, newspaper, direct-mail internet etc) while being accountable for the effectiveness of the ad campaign sales/ revenue.

Market Research/ Executing Findings:

• Supervised/analyzed customer planning, shopper marketing and product research that kept in touch with the changing needs of the customers, the marketplace and the retailer: set up milestones/deadlines to determine feasibility: implemented findings company-wide.

Interactive/Web/Creative Management:

• Lead a variety of organizational online/product disciplines: product messaging, sales tools, collateral, website content, Sales training, Market/competitive analysis –via- interactive development and multi-media execution, which aligned with direct mail, print campaigns with a strong familiarity - website analytics: demo data, market landscape and roll out to the field, opt- ins and other web-related metric tracking

Budget/ Staff:

• Managed upwards of staff from (8) to (18), monitored budget, set income and expense goals, forecast additional income: supervised pricing strategies for ticket sales, buyer inventory, sponsorship activation, group sales; and improved retention strategies to maximize sales, profit and inventory

EDUCATION:

Glassboro State College: 9/87 to 6/89: Bachelor of Science: Marketing

Gloucester County College: 9/85 - 6/87: Field: Communications

TRACY E.FAUNTLEROY

1105-D South Street Philadelphia, PA 19147 Phone: 215-***-**** Email: ********@*****.***

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