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Sales Manager

Waukesha, WI
August 16, 2012

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Innovative thinker with broad based expertise in P&L Management, Start-ups, Operations and Business Development; solid track record of success leading new initiatives and rapidly growing companies

COO / VP / Business Head - An Overview

A highly accomplished professional with over 3 decades of extensive experience in managing Profit Centre Operations, Business Development and Sales with an overall business perspective.

A keen strategist with business background in Urban and rural market, and utility vehicle population. Exposure to multi-product marketing & operations.

Proven abilities in formulating strategy, translating objectives into actionable plans & providing decisive leadership to multi functional, cross-cultural teams.

Diverse industry & functional expertise, with a tenacious commitment to drive sales, profit and market share growth; have worked in Automotive, Auto-Spare parts, Accessories, Engineering, Textile and Consumer Durable Company.

Skills in developing relationships with key decision-makers for revenue. Adeptness in expanding the revenue base in the market. Formulated & executed industry benchmarked management strategies.

Demonstrated excellence in transforming struggling business into vital and growing organization. Successfully produced measurable year over year improvement under dynamic, shifting conditions and in downturn markets.

Fusing entrepreneurial drive & vision to identify organizational strength/ weaknesses to redirect missions, create new markets & harvest untapped business opportunities.

Energetic leader known for ability to envision and create successful outcomes in complex and multicultural environment. Rebuilt and rejuvenated leadership staff into unified, top performing, highly motivated team.

An effective communicator with skills and abilities in forging business partnerships, & establishing relationships with key players in the industry.


Functioned as core member of the team involved in launching ‘SCORPIO’ car for Mahindra & Mahindra (The largest selling SUV on Indian roads) and steered it to be a success.

Played a major role in entering into OEM business & institutional sales and establishing relationship with Suzuki, Tata Motors, Honda, M&M, HM and other OEMs.

Facilitated the Green-field Project of Automotive Fabric to a successful profitable business with sustainable growth. Steered the new project to get the benchmarked quality product and business volume.


Classic Stripes Ltd., Mumbai: World Largest Producer of Automotive Graphix & Dashboard Trims

As Business Head-Retail JUL10 -till date

managed the Automotive Spares &Accessories business and responsible for Sales & Marketing, Supply Chain Management and Sourcing of parts for export to Saudi Arabia & UAE.

Actively involved in sourcing products (spares & accessories) from China, Korea, USA, Thailand & India.

Handled products like Automotive Graphix, Sun Control Films, Dashboard Trims, Car-Perfumes, etc.

Successfully launched new products and added 7-8 products in the business portfolio.

Consulting, Delhi Nov’06 –june10

Facilitated consulting assignment with:

o Mahindra & Mahindra for Project ‘Xylo’:

o Mahindra Renault for Mega project’ LOGAN ‘

Played a major role in providing end-to-end solution for ‘Spares & Accessories’ Vertical.

Mahindra & Mahindra, Mumbai Aug’01 – Nov’06

As Head (Spare & Accessories & Customized Vehicles)-Automotive Sector

A leading group manufacturing utility vehicles & farm equipment.

Formulated strategic plans and responsible for marketing of special purpose vehicles and theme vehicles. Developed Accessories vertical. Managed Spare parts and supply chain.


Functioned as Profit Center Head and prepared plans for Mahindra customised range of vehicles

Successfully launched the new SUV –“Scorpio”-an SUV and “Invader” - A New Soft Top Vehicle.

Played a major role in:

o Exploring new business opportunity and rolling out plan for the same.

o Preparing and implementing sales plan for spare parts management.

o Developing and sourcing full range of accessory.

o Seat designing and preparing seat-cover, side trims, mats, etc.

Instrumental in developing the outdoor Fun Kit and complete Interior Kit for the vehicle.

Merit of achieving sales growth of over 40% in F-04 w.r.t. previous year for the Spare Parts.

Re-organised the Supply Chain, Logistics and improved service levels.

Significantly contributed in the growth of the business.

o Accessories business grew by three folds in F-04.

o The spares growth in F-05 achieved 35% growth.

o The accessories business grew by 11% in F-05.

Actively involved in the export of Accessories to Srilanka, South-Africa and UAE.

o Successfully exported Rs 400 million in F-05.

Minda Group, Delhi Sep’99- Jul’01

As Head-Operations

A leading manufacturer for Auto Electric component O.E supplier to all Major Vehicle manufacturers both in two wheelers and four wheelers segment.

Facilitated sales & marketing of all MINDA Group products (namely Ignition Switches, Locks, Lamps, Horns, Wiring Harness, Instrument Panel and Security System) as a Profit Center Head.


Played a major role in:

o Building a result oriented professional team.

o Developing vendors and ensuring control for out-sourced product range.

o Driving the companies business in coordination with manufacturing units.

Successfully computerized and implemented ERP.

Instrumental in reducing the working capital requirement by 15%.

Merit of achieving sales growth of 19% in the first year.

Formulated a business plan to increase the market share by additional 3% in the current year.

Bhilwara Melba Dewitt, Noida Aug’97 –Aug’99

As Head – Marketing & Sales

The joint venture partners from Melba, Australia and Dewitte Letier, Belgium. Manufacturing Automotive up-holstry fabric commenced production in Oct’97.

Managed All India marketing operations for Institutional Sales, O.E. and Replacement Market. Handled projects with OE customers, right from conception, development to delivery of products as per schedule.


Efficiently established relationship with:

o Tata Johnson Control, Lear Corporation, Bharat Seats and Krishna Maruti Suzuki.

o Joint venture partners and successfully carried them as a team.

Actively involved in handling OEMs like Tata Motors, Suzuki Motors, Hundai Motors & Hindustan Motors.

Learnt and implemented process for internationally best marketing practices.

Successfully introduced:

o Product in Maruti Suzuki Motors for Model - Esteem & Zen.

o Headliner Business for 800 & ALTO.for Maruti Suzuki Motors.

o Tata Motors Business for Model – Safari, Tata Mobile and Indica.

o H.M for Model ‘Lancer’.

o Honda Business for the bolster fabric.

o PVR seating. The fabric order procured for Delhi.

Anand Group, M/s. Purolator India Ltd., Delhi Apr’89 – Jul’97

As General Manager (Marketing)

Worked with Suzuki Motor, Hyundai, Tata Motors and Tractor manufacturers. Serviced a Net Work over 350 dealers through 16 Depot and 14 Area Offices. Led Institutional Sales- govt. Business - ASRTU, Defence Business, Railways, Industrial Filters for NHPC, Cement Industry Coal Fields & MICO.


Played a major role in computerization and networking.

Successfully launched new range of filters and introduced new pilfer-proof packaging.

Steered aggressive market development activity and increased sales by 45%.

Merit of recording highest sales with State Transport Corporations.

Introduced concept of Penetration into Industrial Filter Segment which opened avenues for Purolator.

Steered the E.I.D. (Excellence –in-Distribution) Programme in Anand Group.

Perfect Circle Victor Ltd.

A company in collaboration with Dana Corporation, USA (Fortune 500 Company) engaged in manufacturing of Piston Ring and Gasket for all segments of Automobiles Industry.

As Dy. General Manager (Marketing), Nashik: Managed All India Marketing, Sales & Service Operations. Serviced a network of over 300 dealers through 16 Depot and 14 Area Offices.


Played a major role in re-working the logistics resulting in reduction of working capital substantially.

Successfully streamlined the Depot Operations.

Actively involved in changing the packaging to suit market conditions.

As Regional Sales Manager / North Zone, Delhi: Managed the business in Delhi, U.P., Rajasthan, Haryana, Jammu & Kashmir and H.P. Looked after After – Market Sales and Sales to Institutions / Original Equipment Manufacturers-Maruti Udyog, Escorts Ltd., Honda Genset, Eicher Motor, HMT Tractor & Punjab Tractors.


Brought up the price of both the products and positioned it at par with brand leaders with in two years.

Introduced computerization in North Zone, was first to do in the group after head office.

Successfully reduced the cost of operations by 15% to 20% without loss of sales/operating efficiency.

Played a major role in developing Gasket and Piston Ring Business with Maruti Udyog, Swaraj Mazda and Eicher Motors and Honda Gensets; the business share with Escorts and HMT grew by 15%.

Voltas Ltd., Chandigarh May’84 – Mar’88

As Area Sales Manager (Ref. Business Group)

A Tata Group Company, having turnover Rs. 5,000 Million per annum.

Headed the area office and controlled the operations in the State of Punjab, Haryana, Himachal Pradesh, J&K and union Territory of Chandigarh.


Actively involved with the product (Refrigerators) from the introduction stage.

Steered product promotion, developed dealer network and implemented promotional strategic programs.

Spearheaded institutional sales to Medicine Manufacturers, Medical Institutes and Companies for getting the presence felt in terms of visibility and branding.

Successfully led sales and marketing of Circuit Breakers, Panels and DG Sets.

Commenced career with Prestige Engineering (I) P. Ltd., Noida as Jr. Executive (Apr’79 – Apr’84)


MBA (Marketing) from International Management Institute, New Delhi, recognised by Govt. of India in 1989; the programme was conducted in collaboration with International Management Institute, Geneva.

B.Com. from Banaras Hindu University in 1978 (Secured Distinction).


Managerial Grid

How to Manage Sales Force

Negotiating Skills and Problem Solving

Competitive Edge through Creativity


Date of Birth : 15th June, 1958

Languages Known : English & Hindi

Marital Status : Married

No. of Dependants : 1

Visa Status : US Visa; Canadian Visa

Passport No. : J0514408

Driving License : Valid Indian & International Driving License

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