Quality Assurance Project

SANJAY RAJENDRA

Contact No: 009***********

Email: ******.********@*****.***

OBJECTIVE:

To utilize my marketing skills and abilities in an organization that offers challenge and professional growth while performing and achieving the organizational goals.

EDUCATIONAL QUALIFICATION:

• Bachelor of Engineering in Computer Science & Engineering from AMC, Bangalore, India - June 2007.

• Master of Business Administration (MBA) in International Marketing from UWIC, UK - November 2008.

SOFTWARE PROFICIENCY:

• Languages : XML, HTML, XSLT, XPATH and MS Office.

• Operating Systems : MS DOS, Windows98, 2000, XP.

• Courses : Business Analyst (BABOK and IIBA approved)

Advanced Program in Digital Marketing (NIIT).

• Seminars : Email Marketing by Netcore and

Competitive Intelligence and Strategic Analysis by Valuenotes

WORK EXPERIENCE:

Company : RKN Hospital

Designation : Strategic Manager for Branding, Advertising and Marcom

Period of Work : June 2011- Till Date

Manage the development and execution of the Strategic Plan using fact-based analysis of market trends, competitive data, and technology advancement.

Manage service development marketing activities, including customer input, summit planning and execution.

Conduct quantitative and qualitative analysis evaluating markets, customer/account profitability and business performance.

Identify new market segments, develop specifications for new products required to penetrate these markets, and define the company's future product roadmap.

Orchestration of local field marketing members and activities to ensure on time comprehensive program delivery.

Metrics driven decisions making by tracking goals versus actuals of past and current marketing strategies, activities and assets for demand gen, market awareness and enablement.

Develop go-to-market strategies and business development plans to increase market share in large corporate and mid-market customer segments.

Improve customer awareness of our product offering, capabilities and value proposition by conducting events and promotional campaigns and also spreading awareness through PR activities.

Responsible for mergers with various corporate and hospitality based organizations and acquisition of small clinics that fall in the line of Hospital needs.

Guide the Marketing Communications team in the development of launch programs to drive awareness and penetration.

Lead work teams, create project work plans including approach and structure and manage day-to-day client relationship.

Lead evaluation of potential alliance partners to expand product portfolio beyond in-house asset capabilities.

Provide leadership for brand management activity and service integration through ATL and BTL activities.

Company : YAHOO – ESP

Designation : XSLT Web Developer / Quality Analyst for Search Engine Market

Period of Work : August 2010 – May 2011

Write XSLT codes and xpaths to extract data from HTML and XML pages.

Handle and manage content of customer websites using XSLT coding.

Perform testing, debugging and approve for production.

Develop, maintain and enhance modular and reusable XSL code to support published output and/or transformation of XML data based on data and project requirements.

Develop and manage scenarios for testing the validity of schema, mapping definitions, and transformations capabilities between formats.

Manage data gathering and analysis for designing and developing websites, training, quality assurance and support.

Coordinate with other teams and senior management with architecture resources and data modeling.

Company : YAHOO – GBS

Designation : Quality Analyst (SEM)

Period of Work : May 2009- August 2010

High quality assurance of current campaigns with an eye on correct tracking implementation and account structuring.

Content creation and management of Internet marketing campaigns and Business websites that included: Rich Media Advertising, e-mail campaigns, e-newsletters and various promotional strategies.

Drive strategy for SEM initiatives while meeting multiple goals including budget and ROI.

Effectively implement, analyze, and test innovative strategies to optimize search campaigns and achieve goals and expectations.

Track and analyze campaign data to proactively identify and capitalize on opportunities for performance optimization.

Company : VODAFONE (UK)

Designation : Service Management

Period of Work : April 2008 to October 2008

Analyzing methods to improve customer satisfaction and retention.

Identify loopholes that could hinder sales and customer retention.

Provide strategic guidance to the CRM team.

Identify potential consumers and provide quality service.

Gather and analyze information on competitor pricing, offers, customer complaints and retention of consumers.

Develop strategic plans to beat competitor’s strategic plans and reroute their consumers.

Company : MERCANTILA S/W (India)

Designation : Market Research Analyst (S/W Engineer)

Period of Work : June 2007-Sept 2007

Responsible for researching international market conditions

Identifying marketing trends and generating reports.

Database management, internet research, data analysis.

Gathering information on competitor pricing, sales, marketing strategies.

Manage and conduct ad hoc analysis, draft surveys, construct marketing tests and close gaps.

PROJECT AT UWIC (UK):

The project that I handled during my Masters at my University was based on Marketing Communications and the main aim of the project was to increase intake of students from the African and European countries. During the project we developed a marketing plan that analysed the Universities marketing communications strategy and made necessary changes so as to increase student intake from Africa and Europe.

We developed the Universities e- marketing activities focussing on what African students had in the offing if they chose UWIC as their study destination and what jobs UK had in store for them once they graduated. It involved Business development (B2C & B2B), Branding and Marcom activities, in terms of attracting students and agencies in various countries to apply and join our university. We worked closely with agencies in Africa that promoted studying abroad, created online content and print for these agencies to increase awareness and intake of students.

PROJECT DURING MBA DISSERTATION (UK):

Project – Project Management of CRM which was undertaken during my final semester in UWIC was related to understanding and analyzing the working of the customer relationship management and internal marketing methods implemented at Vodafone Contact Centre from start to end and closing gaps. The project involved developing strategies, market research on competitor performance and customer behavior analysis.

The project was aimed at managing the various problems faced by the CRM team during their routine operations at work and suggesting improvements to minimize and rectify the issues which in turn was aimed at increasing the customer satisfaction and retention. This involved a huge task of translating and coordinating the customer and business needs into profitable and deliverable outcome.

During the 4 months of my project I helped the CRM team analyze the process loopholes and make considerable improvements in the overall customer support and better adaptation of real time marketing which increased the revenue earned after filling gaps. It also was closely linked in developing the business in terms of attracting new customers and retaining present customers.

PERSONAL DETAILS:

Full Name : Sanjay Rajendra

Father's Name : S.D. Rajendra Kumar

Date of Birth : 22nd March 1983

Address : No 46, 2nd Main Anugraha Layout, Kodichikkanahalli,

Off Bannerghatta Road, Bangalore - 560076

Nationality : Indian

Passport Detail : Valid Passport, UK WORK Visa, Place of Issue – Bangalore(India)

Languages Known : English, Hindi, and Kannada.

Interests & Hobbies : Music, Sports, Trekking, Travel and Photography.

Place: Bangalore

Date: 02/09/11 (Sanjay Rajendra)

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