Quality Assurance Sales
Resume:
Professional Experience
ChoiceBridge, WA Marketing/Product Management 11/2009 to Present
Development of niche SAAS product model.
Market/customer research and competitive analysis, SWOT analysis.
Developing website strategy; content, market focus, CMS tools.
Identification and development of partnerships opportunities and product launch strategy.
Development of marketing strategies including traditional, online, social media, and pricing .
Development of sales and marketing collateral and presentations.
Rudolph Technologies, WA Technical Account Manager 2008 to 2009
Increased quarterly revenue stream by 300% through management of customer projects in a timely manner, account management, and project requirements management.
Increased sales pipeline by 100% enabling full capacity of engineering and production.
Successfully negotiated multiple project requirements resulting in delivery of over 30 custom projects.
Developed communication tools for Sales Managers and customers reducing overall project time frame.
Enabled substantial savings in materials, labor and production time through risk management actions.
Applied Precision, WA Marketing and Communications Manager 2005 to 2008
(now Rudolph Technologies)
Developed and implemented, with Product Line Management, marketing communication strategies.
Created targeted product launch campaign resulting in ~15% of annual product revenue.
Created brochures, spec sheets, product videos, press releases and web content.
Managed all sub-contractors and vendors for marketing projects.
International and domestic audience profiling, product positioning and channel strategies.
Conducted market research and analysis for product roadmap, market forecasts, and benchmarking.
Managed six domestic and international trade shows and budgets, resulting in up to 50% cost savings.
Developed divisional website strategy, integrated with marketing campaigns and utilized analytics.
Maintained brand awareness through internal standards and communication vehicles.
Led technical conference projects including presentations, partner collaborations, and logistics receiving conference awards and repeated invitations to present.
Andrew W. Snow
Marketing and Communications Professional
2736 3rd Ave. North • Seattle, WA 98109
206-***-**** • ****.****@*******.***
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PandaMatrix, LLC, WA Director, Marketing/Operations 2000 to 2002
Secured 100% retention of customer base and increased it over 100% from 2000 to 2001.
Achieved high market share of independent brokerages.
Performed strategy development including market definition, product mix, marketing plans, competitive analysis and pricing structures.
Developed and implemented targeted email marketing strategies with resulting increased sales.
Consulted with clients to maximize utilization of technologies.
Managed product implementation, delivery, and maintenance.
Successfully created and negotiated corporate contracts.
Directed staff of 6 and the development of departmental processes and procedures.
Applied Precision, WA 1990 to 2000
Technician • Manufacturing Engineer • Quality Systems Project Mgr • Quality Assurance Mgr
Advanced through a series of promotions at this semiconductor capital equipment provider, culminating in the development and oversight of a company-wide quality assurance system project based upon ISO9000 standards. Reporting to CEO, oversaw all process improvement and product quality efforts. Managed change management board, interfaced with customers and vendors on quality issues and managed staff of 4.
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Education
Masters of Business Administration, Marketing Emphasis
Seattle University, WA 2004 (Dean’s List)
Bachelor of Arts, English Literature
Seattle Pacific University, WA 1991
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