Post Job Free
Sign in

Content Sales

Location:
New York, NY, 10037
Posted:
April 15, 2012

Contact this candidate

Resume:

GINA K. CALLAGHAN

** **** ***** **. ***. *F

New York, NY 10037

Cell: 917-***-****

e-mail: **********@*****.***

LinkedIn: http://www.linkedin.com/in/ginakcallaghan1

EXPERIENCE

FREELANCE

ONLINE EDITOR/PUBLICIST (August 2009-Present) Freelance assignment editor, Helium.com. Supervise off-site writing team. Curated content, pitch and assign news and feature stories designed to drive traffic for local Fox Television websites. Resolve client issues. Freelance publicist for Fleishman-Hillard Communications. Accounts included Barnes & Noble Scrabble, Boston Market, FluMist and AT&T.

A+E TV NETWORKS (December 2011-March 2012) Producer. Formatted programming for the Bio Channel and H2 Network, addressed S&P and technical issues, edited content for time and assisted in the rebranding of the H2 Network.

FiOS1NEWS.COM/WRNN (March 2011-December 2011) Web editor. Managed social media accounts for newly launched site. Expanded taxonomy for revamped CMS, helped develop style guides and work flow. Liaised with news and marketing on site programming and optimizing content within corporate guidelines. Mentored writers.

WNYW/MYFOXNY.COM (April 2006-June 2009)

Producer/Editor

Responsibilities included:

Audience development – increasing unique visitors, page views, visit duration and pages/visit through web content and managing social media accounts such as Facebook, YouTube and Twitter. Supervised interns, coordinated special promotions with sales department and reached out to local bloggers.

• Content development – creating sticky, viral multimedia content, streaming live video

• Database development – creating promotions/giveaways to help capture consumer data

• Interactive promotions – creating new channels/applications, employing user-generated content

Accomplishments included:

• 1 Created pets page employing user-generated content

• 2 Created resource guides on foreclosures, local transit and wrote political/entertainment commentary

• 3 Coordinated breaking news coverage of crane collapse and other local stories

FOX NEWS CHANNEL (Sept. 1996-August 1999; Sept. 2001-Jan. 2006)

Producer, Fox News Edge affiliates service

* Coordinated news and feature coverage; determined response to crisis situations

* Programmed more than 200 affiliates' evening news shows through prime-time news feeds

* Supervised writers and production assistants

* Produced, wrote and engineered one-minute, hourly radio newscasts for more than 300 affiliates.

THE DEAL.COM (August 2000-Oct. 2002)

Home Page Editor/Newsletter Editor

* Supervised evening producers and copy editors

* Chose breaking news for home page and other channels

* Liaised with sister print publication to maximize coverage for both outlets

* Identified potential content partners, wrote status reports

APBNEWS.COM (Aug. 1999-June 2000)

Online Resources Editor

THE JERSEY JOURNAL (Sept. 1992-October 1996)

Copy Editor

NEW YORK POST (Sept. 1991-October 1992)

Copy Editor

FREELANCE

The Harris Poll, The National Enquirer, 1010 WINS, Editor & Publisher

OTHER

HTML, Wildfire, Omniture, basic Photoshop, Word, PowerPoint, Excel, various content management systems.

EDUCATION

Hunter College, BA. major: media studies



Contact this candidate