Markeing Director

John Hawkins

***** ******** ***** ******, ** ****9

214-***-**** ********@******.***

Qualifications for Marketing Director

High-energy, results-driven professional equipped with an extensive track record of success in the conceptualization, development, and orchestration of marketing initiatives that increase client visibility in the marketplace, leading to repeat and referral business. Has been recognized throughout career as a highly talented columnist with exceptional listening, persuasive, and closing abilities. Thrives within high-pressure, quota-driven environments. Is adept in prioritizing and multi-tasking to ensure objectives are completed accurately and in a timely manner. Additional areas of expertise include:

Account Management Marketing/Advertising Client/Public Relations Corporate Communications

Event Planning Interviewing Training/Development Writing/Editing

Policy/Procedure Development Operations Management Sales Management Team Building/Leadership

Career Track

Hawkins Creative

Owner/President 1995 to 2008

Conceived, directed, and implemented local or national campaigns by using a combination of public relations, advertising, marketing, or media relations strategies. Determined which were needed and recommended a plan of action to accomplish these goals within prescribed budgets and time frames. Assembled a team of free agents, to include writers, publicists, art designers, web designers, and copy editors, to accomplish the mission. Led and oversaw the successful completion of each project from start to finish. Served as the primary contact with the client, maintaining good relations through timely communication.

Developed a comprehensive PR, marketing, and advertising strategy for Emeritus Central Division to increase their visibility in the marketplace, which led to occupancy growth from 72% to 98% within a year.

Took Vicekry Towers PR efforts, an Emeritus retirement and assisted living community, to a new level by convincing them to embark on a brave new, year-long $150,000 advertising campaign. Created a fresh, new, and sometimes funny approach to a series of ads with lots of white space, clean copy, and single person ads. For the next year, that one complex received no less that 400 calls per month and occupancy rose from 12 to 444.

Personally brought in to act as editor, and later, the national publicist and media relations liaison for "The Official Selena Tribute"/"The Mickey Mantle Commemorative" magazines. Booked Mantle's wife, Merlyn, on national TV shows and syndicated print outlets, which led to the eventual sale of over 1 million copies for each magazine.

Marketed Process Project’s idie film "Cyberstalker," a new thriller whose subject matter had not been broached previously. Convinced a local Internet provider to sponsor the sneak preview and party with a screening at the Granada Theater while simulcasting the film as the first full-length film seen in its entirety on the Internet, which resulted in coverage by "The Wall Street Journal" and "USA Today."

Summit Publishing

Director of Publicity 1993 to 1995

Promoted to this position after excelling as a senior publicist where scope of responsibility included managing a newly hired, inexperienced team of publicists to market books for media coverage. Trained all publicists on an on-going basis until all could effectively stand on their own. Took those efforts with tracked patterns of work duties and brokered a major change in marketing policy, from making at least 50 cold calls per day to targeting syndicated print media and columnists, local print media, and the rest as prescribed by the media plan.

Continues…

John Hawkins

Page Two 214-***-**** ********@******.***

Career Track, continued

Summit Publishing

Director of Publicity 1993 to 1995

Designed a media plan for unknown diet guru Clif Sheats' "Lean Bodies" into a million-dollar seller, staying on the "The New York Times" best seller list for 52 consecutive weeks.

Led the national tour for former First Baptist Dallas preacher, Joel Gregory ("Too Great a Temptation") into massive national news and religious press, resulting in sales of over $300,000.

Scheduled the author of "The Life According to Barney Fife" on The Grand Ole Opry in Nashville with backstage book signing next to the stars, which generated $100,000 in sales in just one weekend.

The Dallas Morning News

Society Columnist 1986 to 1988

Wrote, edited, and proofread four weekly columns ranging from 20 to 40 inches in length. Interviewed column subjects, celebrities, and local swells; attended numerous daily functions and events to gather leads; worked with PR representatives to facilitate good stories; and conceptualized each column for news, viability, and interest. Worked with copy editors to ensure accuracy and tone.

Featured stories included a fire at The Sheraton during a debutante presentation, a page one story on Martina Navatralova, and coverage of the Cattle Baron's Ball indoors, the first time in its history due to flooding.

Scooped the national media with a feature on the difficult to interview Robert Duvall and reprinted it in the "Wall Street Journal," "NY Times," and others.

Convinced editors for a story on Dallas' first AIDS fundraiser, chaired by Caroline Rose Hunt, and was the first non-medical reporter allowed permission to use the term AIDS in a story.

Previously served as an Account Executive for Vick Eienberg Agency, launching the career of now syndicated columnist, Joe Bob Brigss with his entertainment column "The Drive In Movie Critic" as well as cartoonist, Marian Hensly's cartoon "Maxine" into national readership. Also served as a PR manager for Hawkins & Associates, a family-owned regional engineering and architecture firm, growing sales by 50% the first year and doubling the next.

Education/Affiliations

Masters-Level Coursework (48 hours), Southwestern Theological Seminary

Bachelor of Arts, University of Arkansas

Former Board Member: National MS Society; Texas Kidney Foundation; Boy Scouts of America; Cattle Baron’s Ball; Texas Neurofibromatosis

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