Sofia Morales
**** ******* ***** **** *****, TX *6179 817-***-**** *************@*****.***
Education
The University of Texas at Austin Graduated: December 2011
Bachelor of Science in Retail Merchandising GPA: 3.58
Business Foundation Certificate - McCombs School of Business
Minor in Italian Language
Experience
St. Bernard Sports, Austin TX August 2011-December 2011
Merchandising Intern
• Changed the table displays and mannequins within the store
• Merchandised the selling floor in an organized manner for all sections of the store
• Worked side by side with the Lead Merchandiser of the store to make effective window displays
• Dealt with transferring merchandise using the Celerant computer program to their other stores in Dallas
• Helped with the online orders by pulling the merchandise from the floor and assisted with shipping and handling of order
• Assisted all the customers’ needs when browsing in the store and those with online orders
• Received new merchandise from the other stores and was in charge of merchandising it onto the floor
• Restocked merchandise that needed more sizes or merchandise that was not being displayed on the floor
• Made marketing research report on their effectiveness in selling the TOMS shoes brand for this store location
• Observed the Buyer of the Austin location place orders and meet her tasks
Valery Saxion’s Total Health Lab, Fort Worth TX Winter 2011; Summer 2010 ; Summer 2008
Secretary
• Calculated sales from phone and internet orders.
• Organized and filed transactions to create payment history.
• Transported products to shipping warehouse.
• Shipped products to customers.
• Dealt with customers on a daily basis by attending to their needs through a sales transaction, information of a product, and returns or exhanges of products.
• Assisted with nutritional and health wellness programs
• Edited health wellness and diet articles
Mellow Johnny’s Swap Meet, Austin TX November 6, 2010
One day Intern
• Helped Oiselle Running Apparel for Women set up for the Swap Meet and sold their running apparel.
• Experiencd working with customers.
RunTex, Austin TX December 2009-May 2010
Intern
• Sold running apparel, footwear, accessories, and worked with customers at race Expos.
• Assisted in running the RunTex booth at Run-Tex sponsored races.
• Helped organize and prepare for the Capitol 10K Race and the Longhorn Race
• Volunteered in many races to help running customers receive their running packets before a race
Visual Display Projects
Point - of - Purchase Display Fall 2008
Worked with team to develop and present a proposed draft of display advertising for Red Bull products. Collaborated and revised ideas regarding the Red Bull merchandise, signage, and placement to complete installation within the window display which promoted the product.
Dylan’s Candy Bar Fall 2008
Defined target market, designed a table display that would be at a store. This display was to advertise and promote the product sold at the store by using its own candy products as its props.
Skills Summary
Proficient Microsoft Office programs
Experience with filling out Spec Sheets and Buying Sheets for Products
Fluent in English and Spanish, Conversant in Italian
Community Service Activities
Fort Worth ISD August 2004-December 2011
Teacher assistant volunteer for early childhood bilingual program
• Tested and evaluated the students
• Worked side by side with the teacher being involved with the students
• Graded students’ assignments and report grades.