Creative Director

Hayes Cohen

SUMMARY:

Find a position managing a cross functional team that develops customer facing web products. Senior level manager responsible for: Design, information architecture, programming and project management.

PROFESSIONAL EXPERIENCE:

Direct Brands Inc.

Nov. 2008 - Present

Manager of Web Application Development

Manage a team of Java / Flash developers to implement Marketing E-commerce campaigns and product driven content. Work with Marketing, QA and Customer Service teams to quickly address any site issues to improve customer experience.

* Oversee day-to-day activities for a team of Java, Oracle and Flash developers.

* Full life cycle management of web enhancements and applications.

* Develop innovative use of Flash for marketing and editorial product development features.

* Agile development process using Project Cards to map out stories for developers, user experience and QA.

* Manage off shore team of Java developers in India.

* Monitor code review process for Java/J2EE.

* Track customer service bugs and work with cross-functional teams to resolve issues quickly.

* Project managing small to large IT and marketing projects using Matrix teams.

* Host multiple weekly status meetings with cross-functional teams.

* Use Coremetrics web analytic tools for site reporting.

URLs:

Columbiahouse.com

Bertelsmann Direct North America, 1998 -2008

Executive Creative Director of Internet

Established the Interactive Creative department in 1998 with 2 staff and grew it to 21. The department was a key player in helping Marketing drive Internet sales, which increased from $50M to over $400M in a six-year period. In 2006 the company started a $13M project to re-launch its e-commerce platform. The Interactive Creative team delivered its portion of the project on time and under budget.

The Interactive Creative Department: Manage four groups of talented people as one team. These groups are: Design, User Experience, Front-end Programming and Project Management. The individuals that comprise these groups are: Art directors, Information architects, designers, HTML manager, Project managers, programmers and copywriters.

Design Group:

* Web design, Flash development and implementation for sites.

* Hands on daily design management for 30 e-commerce sites on Teamsite CMS.

* Creation of email and ad banner campaigns.

* Designed company's corporate sites, intranet, extranet, IT reporting database and user interface for tools.

* Development of Interactive content, Book Trailers and Video interviews.

User Experience Group:

* Leading team research of Internet e-commerce best practices for foundation of information architecture.

* Research Internet best practices to improve web site user experience.

* Production of wire frames, user flows, site maps and prototypes to inform IT for site development.

* User testing of prototypes to validate design direction.

Front-end programming Group:

* Daily management of HTML, CSS and JavaScript.

* Working closely with IT department to analyze multi- team projects and coordinate schedules.

* Improve Internet presence through SEO of all pages and content.

* Knowledge of click stream analysis using Omniture.

* Development of internal content management tool using PHP and SQL DB.

Project Management Group:

* Daily management of requirement gathering and assets for projects.

* Working closely with clients to manage schedules and meetings.

* Quality assurance of content and deliverables.

* Issues and conflict resolutions.

URLs:

thegoodcook.com, doubledaybookclub.com, sfbc.com, bomc2.com and 30 E-commerce sites.

Media Circus Inc. (Consultant)

1998 – 1998 Art Director

Reporting to the Creative Director I worked on various print and Interactive projects.

Clients: Cherry Coke, Mountain Dew, US Navy, Illusion Fusion, Click3x, Sound Lounge

VSI Communications Group 1997 – 1998 Design Director

Working closely with the Creative Director and CEO, managed staff of 1 Art Director, 3 designers and 2 animator on various interactive projects.

Clients: IBM, Lotus Notes, Arthur Andersen, McKinsey & Co., High Voltage, Willow Creek Association, and VSI Mentor

EDUCATION:

Maryland Institute College of Art, Baltimore, Md., Bachelor of Fine Art.

United Digital Arts (Director and Lingo)

Human Factors International (Certificate in User Centered Design and Analysis)

Bertelsmann Leadership Program (Leadership program certificate)

Agile and Test driven software development training

SEO, SEM Training

Coremetric site analytic tools

KNOWLEDGE:

Illustrator, Photoshop, ImageReady, Fireworks, Flash, Interwoven TeamSite CMS, Coremetrics, Web Trends, Agile Development, Project Cards, Visio, HTML, CSS, JavaScript, DHTML, XHMTL, JHTML, JSP, BBEdit, Homesite, Dreamweaver, QuarkXPress, InDesign, Director, Microsoft Project, Microsoft Office, Visio and Electric Image 3D.

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