Sales Analyst

STEVEN MCDANIEL

** ****** **** **** #*

Smithfield, RI 02917

401-***-**** • *****@*********.***

SUMMARY

Self-starting sales and forecasting analyst with 10+ years experience in the consumer goods industry. Excellent computer skills developed from IT experience. Proven track record of delivering bottom line

results. Noted for detail orientation, accuracy and high standards.

PROFESSIONAL EXPERIENCE

CRIMZON ROSE INTERNATIONAL, North Providence, RI 2011-

Business Analyst/Planner

Maintained and analyzed item forecasts to determine weekly purchasing quantities. Managed inventory to minimize out of stock risk to sales and to limit excess liability.

Improved fill rate for 2 assigned customers from under 25% to over 95%.

Redesigned POS reports for improved fashion buy performance analysis

KENNEY MANUFACTURING COMPANY, Warwick, RI 2007-2010

Sales Analyst/Demand Planner

Oversaw Vendor Managed Inventory (VMI) program, ran monthly POS review meetings with Sales and Marketing for key customers, managed sales forecast by SKU for assigned customers, and prepared on-demand reports for sales & marketing, customers’ buyers and replenishment personnel.

Member of Freight Cost Reduction Team that reduced freight costs to direct store delivery customers from 12% to 8% of sales.

Improved forecast accuracy of assigned customers from 83% to 90%.

Increased in-stock percentage of 2nd largest customer from 95% to 98%.

Implemented VMI program with 4th largest customer, which resulted in a 9% increase in sales, a 12% reduction of inventory and Kenney was recognized as Vendor of the Year, 2009.

Determined POS sales reports and analysis in order to recommend SKU assortment changes for chain stores based on market trends.

PARAMOUNT CARDS HOLDING COMPANY, Pawtucket, RI 1997-2006

Senior Sales Analyst

Prepared monthly sales and territory tracking reports, developed sales quotas, created on-demand reports for sales and marketing management, measured SKU and line performance, determined maximum seasonal order size by account, and migrated sales reports to Cognos PowerPlay.

Forecasted sales growth of low margin business from 5% to 25% of sales, allowing corrective action to be taken to maintain profit margins.

Studied the effect of pricing on consumer purchase behavior and the effects of increasing line size, determined optimal inventory level of seasonal cards for new stores, and built the average retail price forecasting model that resulted in increased revenue.

Reduced monthly report preparation time from 10 days to four days, corrected inaccuracies and developed new reports.

HONEYWELL INTERNATIONAL, East Providence, RI 1991-1997

Personal Computer Specialist

Performed personal computer hardware and software installations and provided user support for 500 plus employees on a full-time contract basis at Honeywell Automotive Division. Reduced annual computer equipment leasing costs from $2.2M to $1M over a two-year period and maintained computer equipment database.

EDUCATION

MBA, Concentration in Marketing, 2001, Bryant University, Smithfield, RI

Graduated with Honors by achieving a 3.78 GPA.

BS, Mathematics (Statistics), 1991, Worcester Polytechnic Institute, Worcester, MA

Graduated with a 3.25 GPA and was a member of Pi Mu Epsilon (Mathematics Honor Society).

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