Marketing Manager
Resume:
Gabrielle C. Holly
Fair Oaks, CA 95628
*********.*****@*****.***
PROFESSIONAL SUMMARY
Dynamic and highly motivated marketing/communications professional with experience working for both large, multinational organizations and smaller local organizations; emphasis on marketing, public relations, internet/web marketing, intranet development, sales support, advertising, management, social media networking, and committee chairing. Known for high levels of competency in verbal and written communications, dedicated work ethics, collaboration, critical thinking and problem solving, organization, leadership, time management, willingness to contribute, and solid technical skills.
SKILLS AND COMPETENCIES
• Market Research
• Out-of-home Advertising
• Social Media Marketing
• Promotion/Event Coordination
• Public Relations
• Email Marketing
• Corporate Intranet Development
• Management of staff members
• Relationship building
• Search Engine Optimization (SEO)
PROFESSIONAL EXPERIENCE
Marketing Coordination Manager
Rudolf Steiner College • Fair Oaks, California • February 2010 Present
• Chairing the Enrollment Marketing Committee and developing a strategic marketing plan to increase enrollment
• Working with the Executive Committee, Academic Dean, and program heads to identify enrollment targets
• Planning enrollment and outreach sessions and ensuring that materials are available at all relevant college, community, and local school events
• Collaborating with the publications department to ensure that publicity materials are available for outreach
• Placing print and web advertising; magazines, web banners, school newsletters, etc.
• Overseeing all aspects of the website; including enrollment and outreach, issues of user-friendliness, accuracy,
completeness, presentation and aesthetics
• Utilizing Google Analytics, Webmaster Tools, and Ad Words for tracking and reporting
• Managing web related activities; website updating and maintenance, social media accounts (Facebook and Twitter), and email marketing via Constant Contact
• Developing new avenues for marketing, outreach, and promotion by working on a the strategic marketing plan
• Working with the CFO to create budgets and an allocation system for enrollment activities
• Coordinating with the campus bookstore regarding enrollment and outreach opportunities
Meeting Leader
Weight Watchers • Sacramento, California • January 2010 Present
• Preparing and leading weekly meetings
• Providing advice and support to members
• Registering new clients
• Calculating post-meeting metrics (products sold, attendance, weight loss)
• Selling and explaining products to members
• Promoting Weight Watchers at Open Houses designed to increase member enrollment
• Interacting with and encouraging each client during weigh-ins
• Participated in a 3-day leader training seminar
Manager and Lead Teacher
LifeWays Childcare Program at Rudolf Steiner College • Fair Oaks, California • 2009
• Worked with pre-school age children in a licensed daycare/classroom setting
• Designed curriculum, daily and yearly planning, food ordering, scheduling, community outreach, and recruitment
• Managed two staff members
Marketing/Communications Specialist
Siemens Medical Solutions, USA • Malvern, Pennsylvania • 2007 – 2008
• Customer response and opportunity management: inbound/outbound phone, inbound web, Click-2-Chat
• Worked directly with the Account Development team to manage and process potential sales leads • Measured marketing campaign effectiveness by aligning customer response with appropriate marketing codes
• Member of a team that closed ~ $30 million in FY 07/08 sales • Conducted and documented quality control calls using Customer Relationship Management (CRM) tool Siebel • Accomplishments: Two-time Secondary Quality Control incentive winner (March, May 2008), Click-to-Chat Total Inbound
Responses incentive winner (April 2008), Total Inbound Responses incentive winner (April 2008), Overall Performance incentive winner (August 2008)
INTERNSHIP EXPERIENCE
Employee Communications Intern
Siemens Medical Solutions, USA • Malvern, Pennsylvania • 2007
• Subject matter expert: Microsoft Content Management System (MS CMS) for Siemens Medical US intranets
• Built and maintained Med USA, CSG Organizational and Sales USA intranet pages
• Provided MS CMS demos in Intranet Harmonization Workshops
• Wrote an article highlighting the annual “Innovations” customer event for iCare (employee magazine)
Marketing Intern
Juniata College Marketing Department • Huntingdon, Pennsylvania • 2006 – 2007
• Organized photo shoots and wrote press releases highlighting student accomplishments
• Market research; developed surveys for the faculty and student body
Professor’s Assistant • Behavioral Analysis of Organizations
Juniata College Business Department • Huntingdon, Pennsylvania • 2005 – 2007
• Organized and led small group meetings using various team building activities
• Led students on hikes to build group cohesiveness
Marketing/Public Relations Intern
Beacon Marketing • Huntingdon, Pennsylvania • 2006
• Sold advertising for the Huntingdon County Chamber of Commerce directory
• Assisted with public relations for the Huntingdon County United Way
Account Management Intern
Foote Cone & Belding Advertising Agency • New York, New York • 2006
• Member of the Qwest Communications account team on the third quarter advertising campaign
• Worked primarily with out-of-home advertising, took the lead on several projects: door hangers, direct mail inserts
• Worked with Competitrack to research competition
Economic Development Intern
Juniata College Center for Entrepreneurial Leadership • Huntingdon, Pennsylvania • 2006
• Researched and compiled an economic development plan for Huntingdon County
OTHER EXPERIENCE
Hospitality/Service Lead
Rudolf Steiner College • Fair Oaks, California • 2009
• Managed 5-7 students serving guests, food preparation and customer service. Conducted daily administrative tasks
Elementary Tutor
Work Study Juniata College • Huntingdon, Pennsylvania • 2005 – 2007
• Developed innovative games and strategies for learning
Administrative Assistant/Receptionist
Wealth Strategies: Raymond James Financial, Inc. • El Dorado Hills, California • 2004 – 2005
• Data entry, updated filing system, answered phone calls, stock research and ordering prospectuses
• Managed incoming and outgoing correspondences
Sales Associate
Macy’s • Roseville, California • 2004
• Sold merchandise and helped with inventory management
• Processed credit card applications
COMPUTING SKILLS
• PC and Mac operating systems
• SiebelCRM
• Adobe Photoshop
• Microsoft Content Management System (MS CMS)
• Constant Contact
• ACT database management
• Drupal web-design, HTML, CSS & Java programming
• Social Media: Facebook, Twitter, LinkedIn
EDUCATION
Bachelor of Science, Business Administration: Marketing and Management Minor: Art History/Studio Art Juniata College • Huntingdon, Pennsylvania • August 2003 – May 2007
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