Successful Marketing Executive
Resume:
TONY STREETER
*** ********* ****** - ************, ** 26187
**********@***.***
SENIOR MARKETING LEADER:
Product Line Management, New Product Development, Internet Marketing,
Business Development
Highly accomplished Marketing Leader with demonstrated achievements developing multimillion-dollar opportunities through strategic thought, research, innovation, testing and timely execution. Problem solver, big-picture thinker, with proven ability to lead, generate new sources of revenue, effectively manage product lifecycles, and positively impact the corporate bottom line.
CAREER HIGHLIGHTS
• Generated $40 MM+ incremental revenue from targeted campaigns and channel development.
• Managed $400 MM retail product line, 12 marketers and $4.8 MM marketing budget.
• Identified $80 MM in company-wide cost reductions.
• Increased online sales from $560k to $13.5 MM.
• Directed marketers, product managers, Internet marketers, analysts, cross-functional teams.
• Multiple patent holder for innovations in various industries.
PROFESSIONAL EXPERIENCE
DELUXE CORPORATION, Shoreview, MN 2006-2008
LARGEST U.S. RETAILER OF PERSONAL AND BUSINESS CHECKS
Senior Solutions Architect – Mergers & Acquisitions 2007 – Dec. 2008
Director of Corporate Marketing 2006 – 2007
Identified market opportunities and vetted companies for acquisition. Led new product development initiatives. Upheld strict confidentiality; reporting to Board of Directors and executive leadership.
• Identified PartnerUp™ for acquisition; an Internet-based small business social network. Delivered integration strategy, improved relevance with small business customers, expanded audience beyond product customers. Company acquired May 2008.
• Architected “Impressions Suite” – an integrated direct marketing program focused on helping clients attract, grow, and retain customers. Contributed to rebranding company as a solution-provider.
• Filed patent for “First Impressions” – an on-boarding program that improved new customer attrition 30% and increased core-product revenues 120%.
• Piloted “Building Impressions” - a customer acquisition strategy leveraging life events (recent mover, recently married, etc.). Resulted in above-average response rates and approx. $1.2 MM in new deposits/ loans.
Led retail product and new-service marketing. $400 MM retail product line responsibility, reporting to CMO.
• Directed the efforts of two senior marketing managers and 10 supporting product managers. Managed $4.8 MM dollar annual marketing budget and $8 MM bi-annual POS catalog budget.
• Managed diverse retail product lines and channels for consumers and small businesses: Checks and accessories, proactive/reactive fraud and security products, prepaid debit cards, extended call-center services, and client-focused “customer experience” solutions.
• Developed product strategy definition, go-to-market plans, sales forecasting and product line budgeting. Created annual budgets with monthly updates to Finance and provided business/marketing plans in support of Annual Operating Plan (AOP).
• Led a five month, senior cross-functional team that identified $80 MM in company-wide cost reductions. Achieved $41 MM in reductions as of May 2009 per CEO announcement to shareholders.
• Saved $14 MM in delivery costs via packaging reconfiguration and reduced product SKU’s by 20% as member of Executive POS team.
OFFENBERGER & WHITE, Marietta, OH 2004 - 2005
MARKETING & COMMUNICATIONS FIRM
Vice President, Strategic Marketing & Business Development
Led new business development within a variety of industries.
• Increased year-over-year billings 50% through a solution selling methodology.
• Completed comprehensive client audits and revamped marketing channels (direct mail, ad campaign, POS, online experience, store layout/design, tradeshow booth design, brochures, and CPG redesign).
• Negotiated retainer contracts with new clients, providing firm with consistent revenue stream.
• Restructured company materials with focus on delivering solutions to specific business issues.
HARLAND CLARKE (formerly Clarke American), San Antonio, TX 1998 - 2004
SECOND LARGEST RETAILER OF PERSONAL AND BUSINESS CHECKS
Director, New Product Development 2002 – 2004
Director, Internet Marketing 2000 – 2002
Associate Director, Personal & Business Products 1998 - 2000
Served a variety of marketing leadership roles in increasing strategic responsibility. Created new products, processes, and channels delivering significant revenue and operating efficiencies.
• Led transformation from operationally-focused product business to customer-focused experiences. Managed formal New Product Development Process (Ideation – Market Testing – Launch – Measurement).
• Demonstrated success in category creation by developing experience-focused programs (Business and Personal Express Welcome, Marketing & Information Services) - roll-out valued at $15-$20 MM.
• Developed and managed new product development team. Met aggressive goals of designing and executing client solutions.
• Increased online consumer sales from $560k in 2000 to $13.5 MM in 2002 by replacing company’s outdated online experience with a robust, customer-focused, application.
• Directed customer experience on four company websites. Drove eCommerce applications to account for 12% of company revenue ($54 MM) in 2001.
• Drove enhancements and demand generation strategies resulting in 28% increase in more expensive product selection, increased accessory sales from 4.5% to 13.5%, decreased e-Service contacts from 17% to 2% saving $650,000.
• Received “Superior Contributor” award – given to top 5% company performers. Directed four Internet marketers, a website designer and four IT programmers.
• Responsible for retail marketing of $280 MM check and accessory product lines.
• Directed licensing managers to negotiate contracts with major brands (Disney, Anne Geddes, Warner Bros., etc.) and major colleges and universities. Responsible for all POS materials including company catalog.
• Created Expert Solutions Small Business program resulting in sales of $15 MM. Restructured product pricing, simplified product offering, developed video branch training materials, eliminated branch-based call center charges, created new product catalog, trained sales force and delivered program.
EARLY CAREER
WALLACE (Now RR Donnelley) – Lisle, IL; Financial Vertical Market Manager 1996 -1998
DUPLEX PRODUCTS, INC. - DeKalb, IL; Product Manager, Specialty Products 1995 -1996
PIONEER FINANCIAL SERVICES - Schaumburg, IL; Marketing & Communications Manager 1993- 1995
DUPLEX PRODUCTS, INC. - DeKalb, IL; Healthcare Marketing, Sales Executive – Northwest IN 1990 -1993
EDUCATION
Bachelor of Science, Valparaiso University, Indiana (1990) – Marketing
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