Customer Service Sales
Resume:
MICHELLE A. LARSON
Minneapolis MN 55417
*****************@*****.***
612-***-****-cell
SUMMARY: Results-oriented professional with a proven track record in exceeding sales goals. Possess exceptional project management skills and sales leadership. Strengths in follow-through on commitments, extremely well organized and able to work effectively in a constantly changing environment. Corporate successes were the direct result of many strong business qualities including:
- Efficiency Improvement - Cost Savings - Goal Setting
- Project Management - Forecasting - P&L Management
- Process Improvement - Sales - Relationship Building
- Client Relations - Cost Analysis - Troubleshooting
- Entrepreneurship - Program Implementation
- Creative Resolutions
PROFESSIONAL EXPERIENCE
JACK LINK’S BEEF JERKY, MINONG, WI 3/2012 - current
Customer Service Specialist Position relocated to IA
• Co-Manage JLBJ Convenience Store business nationally.
• Support 12 JL sales reps, numerous brokers and internal customers including AR, AP, and Logistics.
• Perform a wide variety of duties associated with fulfilling customer expectations, including but not limited to: order entry processing, management of varying pricing for a high number of customer accounts, researching answers to a wide variety of questions, responding to phone inquiries and tracing orders.
• Interact with customers, distributors, brokers, sales reps, and several internal customers; high level of verbal and written correspondence, commitment to accuracy and documentation of various daily activities
HEARTWOOD CONFERENCE CENTER, TREGO, WI 1/2012-current
PT Waitstaff and Bartender
• Provide outstanding customer service to guests staying on and visiting property.
• Upsell wine, specials and desserts based on availability and Chef’s choice.
• Be knowledgeable of menu items, accoutrements and ingredients utilized.
ANTHONY JEWELERS, HAYWARD, WI 4/2011 – 12/2011
Assistant Manager Store Closed/Owner Relocated
• Managed and accounted for inventory daily of over $1.5mm of gold, diamonds and precious gemstones and watches.
• Provided outstanding customer service and responsible for sales of all items, services and promotions.
SCHWAN’S FOODSERVICE, MINNEAPOLIS, MN 1/2008-9/2010
School Division - Regional Sales Manager Position eliminated
• Managed the strategic direction of sales and marketing for a 5 state foodservice territory consisting of ND, SD, MN, IA and NE. Increased sales within my assigned region year over year 102%, 106% and 107% respectively.
• Negotiated marketing agreements with top-to-top management at 15 distributors regionally. Utilized sound fiscal management of marketing funds and deductions which resulted in consistently exceeding regional sales quotas.
• Managed 6 brokers (HHC-Davenport & Des Moines, Roisum-Minneapolis, DBC-Omaha, and Tucker-Bismarck & Fargo). Responsible for all regional training on marketing, customer service and new program/product rollouts to all broker offices and 200 operators. Conducted numerous training sessions with groups of up to 100 individuals.
• Partnered with distributors to increase slots by at least 6 items annually, rationalized approximately 50 underperforming SKUs and replaced the items with profitable product.
• Executed bi-annual operator promotions targeting Back To School and Spring Semester programs generating over 10% growth in sales during each promotional period and gained over 120 new distribution slots collectively, annually.
• Partnered with the State of South Dakota to implement a cheese processing commodity program for K-12 school operators and was successful in rolling out the pilot program to 30 schools state wide.
• Achieved Presidents and Chairman’s Club annually
• ServSafe Certified
• Attend distributor and state trade shows as scheduled
PEPSICO FOODSERVICE, MINNEAPOLIS, MN 1/2004-11/2007
Market Development Manager Voluntarily left for Schwan’s
• Responsible for the management of a $7.5+mm foodservice territory covering the states of MN, ND and SD. Managed and consistently grew the business by 15-20%. Managed one foodservice broker; Tucker-ND & SD along with overseeing all major broad line and regional foodservice distributors. Represented four lines of business including Quaker, Tropicana, Frito Lay and Gatorade. Partnered with Pepsi beverage counterparts to secure new Pepsi business as a team.
• Developed and managed a foodservice broker that supported the business efforts in North and South Dakota. Developed incentive programs to promote business at local distributors while the broker implemented the promotion.
• Developed and managed over 400 foodservice operators. Key channels of focus included street sales, regional chain accounts, healthcare, college & university and K-12. Proactively reviewed operator’s business plans and suggested solutions for increasing profitability and sales. National account compliance with national contracts, new product demonstrations and on-premise promotions.
• With Pepsi Beverage counterparts, identified and secured 3 new regional chain businesses; developed relationships to create strong rapport with all operator accounts.
MALT-O-MEAL COMPANY, MINNEAPOLIS, MN 1/1998-11/2004
Sales & Marketing – Foodservice Division Voluntarily left for PepsiCo
• Led the growth of the branded foodservice cold and hot cereal categories at an average of 40% per year over a five year period. Directed brand building efforts to increase profitability while competing against category leaders.
• Integral member of a three person foodservice department that grew sales of $500,000 in 1998 to over $32mm in 2004.
• Expanded the M-O-M brand among broad line distributors nationally and key operator segments, including Compass, Aramark and Sodexho accounts.
• Developed and published point of sale materials for new item introduction and promotional activities.
• Assisted in the hiring and training of over 50 broker organizations. Developed and managed trade budgets.
• Identified and led the development and rollout of 5 product line extensions.
• Utilize syndicated (retail) data to make correlations and assumptions about consumer buying behavior in markets against foodservice industry data for forecasting, budgeting, etc.
EDUCATION:
UNIVERSITY OF ST THOMAS, MBA, MARKETING, 2003
UNIVERSITY OF ST THOMAS, BA, FINANCE & ENTREPRENEURSHIP, 2001
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