Sales Marketing

JEFFREY M. SHUBERT

*** ******** ****, *********, ** 94904 • Tel: 415-***-**** • E-mail: ****.*******@*******.***

OBJECTIVE: To play an impactful role leading business development, product marketing, communication and/or branding to build sales in a market-driven company.

SUMMARY

A hands-on, results-driven leader, innovator, problem solver and team builder with a record of success developing and implementing strategies for U.S. and global sales/business development, branding, channel marketing, digital media, public relations and communications targeted to consumers and business.

EXPERIENCE

Marketing, Business Development and Branding Consultant_________________2012

Self Employed consultant in the energy and software industries including NRG Residential Solar and Boomity an SaaS and social media startup developing channel sales strategies, business development targets, implementation management and execution.

Suntech Power (Solar Energy)________________________________________ 2007 to 2012

Director, Global Marketing for the world’s largest manufacturer of solar energy panels (NYSE:STP) with revenue of over $3B. He successfully led the repositioning of the company from a Chinese manufacturer to a global, top tier, bankable company based on a credible platform of quality in every aspect of the business and managing marketing strategies in the key Americas, Europe and Asia regions. Revamped internal and external communications and digital programs, upgraded marketing staff and managed the development of a deep corporate website with seven localized language sites, supported by localized language collateral and an automated lead management and distribution system that enabled faster follow up and results. Successfully introduced new, breakthrough higher efficiency solar technology and led business development in developing countries in Europe and South America giving Suntech an early leading presence and business gains. Following decentralization, led development of Americas channel strategy and expansion of US dealer network that grew from 30 to 300 dealers within six months. Developed and executed one of the best Partner Programs in the industry to drive higher ASPs and build loyalty, successful BriteLease™ residential lease product and other end user financing. Increased efficiency of trade shows by scaling down booth size and cost and introducing a “hot leads” focus increasing the live leads by 50%. Sales doubled every year.

Nimblefish Technologies 2006 to 2007

V.P. Client Service for the premier builder/operator of sales software engines. Pitched, won and later managed AT&T, the firm’s largest client including the introduction, roll out and member retention for its new U-verse TV service delivering highly targeted, personalized, variable digital marketing messages through email, direct mail and personal websites driving strong sales. He directly managed the relationships with the firm’s largest clients (AT&T & Lowe’s) including strategy, project management, software implementation and flawless operational execution. Achieved the happiest, most profitable clients, strongest results, shortest software implementation time, and empowered staff.

Hong Kong Tourism Board 2005 to 2006

Regional Director-The Americas leading and executing all tourism sales, business development and promotion for Hong Kong. He overcame operational challenges through hands-on management of five offices, 20 people, budgets and outside agencies. Refocused the strategic direction to target and be more relevant to prime prospects, broadened the destination appeal, revitalized deteriorating trade relationships, and implemented innovative integrated sales and marketing, use of online and non-traditional media, emphasis on ROI and staff empowerment. As chief media spokesperson, elevated Hong Kong’s image and credibility. Arrivals and other key metrics set records in 2005.

Jeffrey M. Shubert - Page 2

Brand Strategy Consulting________________________________________ 2002 to 2005

Director of Brand Strategy for two mid-size, national branding/marketing services firms helping a broad range of clients (e.g. banking, pharmaceutical, residential development, food service) position their products or company, develop brand architectures and communicate effectively.

Proponent Software 2001

Chief Marketing Officer of a start-up software company with breakthrough technology for achieving design agreement and developing and deploying relational database applications.

Goldberg Moser O’Neill/Hill Holliday – Cisco Systems _______________ 1998 to 2001

Worldwide Account Director for Cisco’s global branding partner responsible for strategy development and execution of Cisco’s first corporate branding effort and advertising campaign. Led extension of branding and communications through all lines of business in the U.S. and internationally. Integrated marketing communications strategies and programs yielded strong and measurable results in all markets. Also introduced the Sonicare sonic toothbrush and build it to the #2 brand.

Dae Interactive Marketing

Dae Advertising 1991 to 2000

Director

Returned from Asia to pursue several entrepreneurial ventures, consulting on Asia business development, strategy development for U.S. communications and the start-up of Dae, an Asian Market integrated communications agency. Helped launch Dae Interactive Marketing, a leading

web development/on-line advertising firm. Clients included Apple, MCI, Amazon, and HP. Company was sold to Chinadotcom, March 2000.

Foote, Cone & Belding (FCB) 1980 to 1990

Senior Vice President - Asia/Pacific 1985 to 1990

• Senior executive in the region responsible for subsidiaries, J-Vs and partnerships

• Business development and servicing of multinational and regional clients

• Training and development of local offices and strategic approach throughout the region

• Led study team that reviewed and evaluated the economic, marketing and communication future of all Asia/Pacific countries; isolated opportunities and formulated plans and strategies for growth

• Resided in Tokyo and Hong Kong with extensive regional travel

President - FCB Japan (Tokyo) 1986 to 1987

• Successfully reorganized Japanese joint-venture; became CEO of

new 100% FCB owned company

• Achieved office profitability within six months resulting in a 25% gross margin

• Identified a new, stronger partner and successfully negotiated a merger

Senior Vice President - Asia/Pacific - Carl Byoir & Associates PR 1985 to 1986

Executive Vice President - FCB Japan (Tokyo) 1985 to 1986

Regional Director of Client Service - Asia/Pacific

Vice President, Management Director - FCB San Francisco 1983 to 1985

Worldwide Account Director – Clorox Company, Epson Computers & Peripherals

EDUCATION

Temple University, Philadelphia, Marketing

Contact this candidate