Sales Manager

SUJATHA SHANMUGAM

**/* • R V Nagar *th cross street • Anna Nagar East • Chennai 600102

Phone: +91-978**-***** • Email: unmmgy@r.postjobfree.com

Business Development and Communications Professional

Marketing / Advertising / Branding / Public Relations / Events Planning

Creative professional with expertise in all aspects of successful marketing, strategizing, advertising, event planning and management. Excel in managing multiple projects concurrently with strong detail, follow-through and problem solving capabilities. Demonstrated ability to manage and motivate teams that achieve results. Find potential advertisers, source vendors, manage budgets, organize events and handle PR. Excellent written communications, interpersonal and organizational skills; Available for travel and relocation.

• Creative Market Planning & Execution

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High profile Event Planning & Management

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Budget Management & Cost Controls

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Editorial Functions & Media Placement

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Advertising & Promotional writing

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Team effort & Responsibility

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Public Relations & Brand Management

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Corporate Communication & Branding

Summary of Qualifications

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Successful business to business (B2B) marketing communications professional with a proven ability in strategic sales, marketing, corporate communications, branding, public relations, advertising and editorial functions.

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Articulate communicator; experienced in guiding numerous corporate clients through managerial and market proposals and pitches.

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Successful in developing and executing strategic plans, setting and administering budgets, and managing projects.

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Exceptionally well-organized and demonstrates self-motivation, creativity, and initiative to achieve both personal and corporate goals.

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Skilled, qualified and diligent communication professional with immense knowledge of developing and managing the public relation activities.

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Have written and/or prepared numerous in-house documents, including contracts, proposals, marketing plans, advertisements, press releases, and executive correspondence.

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Apply innovative marketing and advertising strategies to increase customer acquisition, penetration and revenge.

Professional Experience

The Score Magazine / Score Media Pvt Ltd.

India’s first pan-genre national music magazine

Marketing & Relationships Manager (2010 to present)

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Direct public relations, product marketing, marketing communications, promotional events, product retailing, advertising, and sales team support.

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Responsible for the day-to-day client relationships with the customers as well as the long-term strategic cohesiveness and success of their marketing programs.

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Accountable for completing sales objectives and general quality of service.

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Expert in a cold-calling, negotiating contract, consultative selling, forming grouping and partnering with others.

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Successful in acquiring several business and advertisements from elite brands and managing the brand thereby.

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Responsible for the instigation, planning and execution of tie-up with a leading Night-club in Chennai and promote the brand communally.

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Dramatically increased visibility of the brand and achieved tremendous recognition.

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Organized several music launches, the biggest being Michael Jackson’s Last Music Album Launch.

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Strategized and organized media coverage and press invites.

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Planned and directed various large-scale events and music shows for clients and advertisers.

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Set up a retail channel for the brand across the metro cities and channelized the sales.

Relevant Professional Experience

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Contributing Editor / Content Manager, The Score Magazine: Wrote and edited content for several articles and conducted interviews and met deadlines amid publisher’s pressure.

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Contributing Columnist, The Hindu: (2009 – Present) Contributing to several food and music columns for the nation’s best-selling news daily’s edition NXG.

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Contributing Columnist, Chennai Online: (2010 – Present) Contributing to event, food and music columns for the city’s best online portal.

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Content Writer: (2006 to 2010) Have worked as a freelance Technical, Content and Creative writer for several leading Advertising Companies and for major FMCG brands including Godrej, Unilever and various other technical writing.

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Public Relations, Bhumi: Volunteer at an NGO and constitute the core team in strategizing, planning and executing various activities to promote and gain resources.

Education

Centre for Biotechnology, Anna University, Guindy Campus, Chennai – 2006.

Bachelor of Technology (B.Tech / B.E) – Biotechnology.

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