Advertising Sales Manager; customer service
Resume:
MONICA FRANKLIN
**** ********** *****, ************, **
EXPERIENCE
Advertising Sales Manager The Chronicle 1997-2009
• Developed and managed advertising campaigns for local, retail customers for Duke’s daily newspaper
• Assisted clients with advertising decisions and how much budget to spend
• Had daily contact with clients through emails, phone calls and face-to-face meetings
• Met daily deadlines for all publications in a fast paced environment
• Coordinated promotional campaigns for all advertising supplements and publications. In addition to the daily paper, The Chronicle published approximately 25 special supplements
• Worked with colleagues to develop marketing pieces (direct mail pieces and rate card/publication calendar) for advertising solicitation
• Labeled and mailed direct mail pieces for solicitation
• Maintained Filemaker database of 1800+ clients
• Updated daily with new contact information and notes about clients
• Recruited, trained and supervised student sales assistants
• Taught undergraduates how to capture leads and new sales; to manage their time; to produce new ad campaigns for clients
• Helped develop future strategic plans for the company
• Collaborated with colleagues on special advertising packages to offer clients
• Consistently increased revenue and newspaper inches for my territory
Bookkeeper (part-time) Thomas L. Merritt Construction 2000-2003
• Managed bills for multiple construction jobs while keeping up-to-date records of each site’s construction costs
Advertising Office Manager The Chronicle 1996-1997
• Coordinated the daily activities or traffic for The Chronicle
• Classifieds Manager
• Managed the student staff; entered classifieds; collected payments
Public Relations Coordinator Blue Cross and Blue Shield of North Carolina 1993-1995
• Developed, administered and staffed the corporate exhibit program for
state-wide trade shows, employee meetings and health fairs.
• Managed the corporate employee relations program for 2300 employees.
EDUCATION
Appalachian State University
Bachelor of Science in Business Administration
SKILLS
Microsoft Office, Filemaker Pro database, AdPro
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