Sales Vice President
Resume:
Steve Serbin
Career highlights and competencies
dynamic leadership
Significant experience in varied and progressively challenging leadership roles, including complex and highly competitive sales management and general management positions
Seasoned sales leader specializing in team development through effective recruiting, development and team management
Successful documented track record in both sales and sales management roles
Career revenue generated in excess of $552 million
Cross departmental management proficiency
Business plan development and execution
Call center implementation and development
Innovative business development ability
business acumen
An expert in all facets of sales, marketing and customer support process
Excellent training, facilitation, management, and teambuilding skills
Successful track record of developing and implementing processes relating to sales and service efficiency
Accomplished in healthcare, professional services, higher education, manufacturing and beverage industry
Demonstrated results in metrics and evaluation of blended performance improvement interventions
Ability to effectively hire, train, manage and develop sales and service departments
Expertise in establishing and maintaining critical KPIs within a sales and service organization
proven results
Managed inside and outside sales professionals with an unsurpassed proficiency in both mindsets
Business Development Center (telemarketing, e-commerce and inside sales) and sales process development and implementation
Expertise in the area of market development and immediate income generating opportunities
Met or exceeded all performance criteria set regardless of role
professional employment history
2010-Present
Pure Health Solutions, Inc., Vernon Hills, Illinois
Vice President of Sales
Reporting to the CEO and private equity Board of Directors, responsible for the national dealer network channel of 100+ dealer partners with full P&L responsibility
In 2011, created Direct Sales Channel as a start-up and exceeded $2,500,000 in first year sales while building a sustainable direct sales staff and culture with full P&L responsibility
C-team participation in the selection and implementation of new direct sales branding/channel
Key sales channel participant with OEM Product Development team for design and launch of next generation product line
Direct start-up and ongoing management of a highly successful inside sales call center which generated over 50% of the company’s direct sales revenue
Development of high-performing sales culture including recruitment model, onboarding effectiveness and performance-coaching culture
Total revenue generated in excess of $15 million
2009- 2010
Aramark- Elk Grove Village, Illinois
Zone Manager
Responsible for the multi-million dollar Chicagoland region including both office coffee service, vending services and water cooler divisions.
Directly responsible for $17 million dollars in revenue
Pricing and profit approval responsibility through account acquisition pro-forma process
Key participant from sales channel on corporate project team to design and implement the javia.com e-commerce website
Business partner with third-party suppliers for coffee brewing equipment and related products
Liaison from refreshment services channel with counterparts in the Business Dining, Healthcare, Higher Education, Sports and Entertainment and Uniforms Services divisions, directing cross-division lead generation and key client strategic selling strategies
2007 – 2009
Core Print Solutions, Inc. - Chicago, Illinois
Vice President and General Manager
Reported directly to the investor’s board of directors with key role being business plan architecture with sales process development and implementation. Start-up foundation development, implementation and measurement required.
Created business model for all sales and operational processes including but not limited to; sales personnel recruitment, training, development and ongoing management of sales and customer service employees/process
Train and coach all inside sales activity to follow all marketing efforts
Oversaw the company’s brand and marketing efforts establishing the CORE offering in the Midwest market
Generated $5 million dollars in revenue for company in less than 18 months
2005- 2007
Lee Hecht Harrison
Executive Vice President of Sales
Direct report to the President. Responsibilities included creation of the complete sales processes both internally and externally. Managed a $160 million dollar annual sales budget including all P/L management responsibilities
Spearheaded and executed successful global sales strategy and implementation
Measurable and immediate short term impact in sales achieved through disciplined account planning, activity measurement and consultative selling principles
Personally sold $300,000 annual contract for Executive Coaching - Leadership Development
Oversaw the management and development of national sales staff throughout 82 offices in the US
Critical liaison between the Canadian ‘sister company’ and corporate North American office to implement winning programs
2004-2005
Alta Colleges, Denver, CO
Area Vice President of Sales
Reporting to the Senior Vice President, responsible for the territory east of the Mississippi with more than 90 inside sales professionals. Use of ongoing development techniques for constant program and individual improvement
Maximized lead to appointment ratios through monitoring, measurement, training and development process
Increased outbound call performance using effective scripting, and motivational techniques
Increased first appointment to application performance throughout entire region by 31%
Educated and trained the Director of Admission’s effective recruiting and selection techniques increasing effective hiring ratios, decreasing turnover and increasing department productivity
Successfully opened office in Virginia and recovered failing Atlanta operation. Both within less than 6 months
#1 region in overall performance consistently and ongoing
1995-2004
Konica Minolta Business Solutions, Inc., Chicago, Illinois
Director of Sales 8/00- 7/04
Reporting to the Regional Vice President, responsible for managing all aspects of sales operations for a 140-person sales force and a $36 million annual sales budget including all P/L responsibilities
Solely responsible for the procurement of a $4.5 million dollar contract, largest in divisions history
Conducted monthly regional sales training for specialized color graphics sales force. This program was recognized as a national “best practice” and implemented throughout the corporation
Recognized as #1 region in nation for sales productivity results in color graphics division FY’01
Branch Manager 7/95- 7/00
Reported to the Regional Vice President, responsible for managing all aspects of operations for a 90-person branch office and a $17 million annual budget, 3rd largest branch in the country
Realized annual profit target that led the nation in net %
Established Best Practice in sales strategy for color product sales, still used in 2012
Recognized as #1 region in nation for sales productivity results in major account division FY’98.
Major Account Executive sold to the government and Fortune 500. Achieved #2 ranking of 800 sales employees in the nation at 350% of quota; $480,000 annual sales budget
Procured largest account in company history with $660,000 deal
Achieved national recognition as the company’s “Rookie of the Year” at 150% of quota
education
DePaul University. Chicago, Illinois
1995- Bachelor of Science, Business Administration
professional development, accreditations and affiliations
Computer Skills- Total Microsoft Office Suite
Accounting- QuickBooks
CRM- ACT, Goldmine, Salesforce.com, Microsoft CRM
Sandler Sales Management Training, Solution Selling, SPIN Selling, 2 Logical Leadership Training
Board Member Junior Achievement
The Chicago Club, member
Executives Club of Chicago, member
Principal For A Day (volunteer) Chicago Public Schools
ASK Volunteer |Mentorship Program at DePaul University
ESAA Volunteer basketball and baseball coach
IHSA Certified Basketball Official – 17 years
Personal and professional references available upon request
Contact information
Telephone: 773-***-****
Mail: 6843 North Loron Circle, Chicago, Illinois 60646
Email: *******@*******.***
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