Experience Wireless Marketing Professional

William M. Hughes

**** ** **** *****

Bellevue, WA 98004

425-***-**** **********@***.***

Senior strategic marketing and sales executive experienced at launching new product and service initiatives within the wireless industry. Specific expertise in collaborating with marketing partners and internal stakeholders. Success as an industry application analyst, senior marketing executive, business development executive, and instructor. Highly-regarded public speaker and writer.

PROFESSIONAL EXPERIENCE

Microsoft Corporation through MAQ Consulting, Redmond, WA 2009 to 2010

Hired to develop and implement plans for support deliverables to third-party application developers that create mobile applications for Windows Mobile/phone devices.

• Created detailed marketing Bill-Of-Materials to achieve stakeholder approval in preparation of launch.

In-Stat, Bellevue, WA 2005 to 2009

Principal Analyst

Provided thought leadership regarding mobile devices to the wireless industry through syndicated and project-based market research. Deliverables included executive-level presentations and reports on critical issues shaping the wireless industry.

• Analytically determined that a large and profitable market segment was under-served, resulting in wide-spread press coverage in business and trade magazines, including USA Today and Forbes. Presented findings to In-Stat’s largest clients, making this series of reports the most downloaded from In-Stat in 2008. Clients expanded subscriptions for 2009 during overall market decline for market research subscription services.

• Became subject matter expert for clients and many trade magazines on adoption of software applications on smartphones by consumers and business users.

Kellogg School of Management-Northwestern University, Evanston, IL 2003

Adjunct Assistant Professor of Marketing

Taught Business Marketing to MBA students in the evening while working full-time at Zetron.

• Mentored MBA students in mastering a combination of pragmatic product management techniques and theoretical models.

Zetron, Redmond, WA 1998 to 2005

Director of Business Development (2002 to 2005)

Zetron is a $50M manufacturer of wireless solutions for government, education, and medical customers. Business Development drove the efforts to bundle Zetron products into integrated solutions offered by radio manufacturers and wireless operators.

• Established joint sales program with Motorola and M/A-COM which increased client revenue by 40%.

• Led development program with Nextel to offer solutions to government agencies, opening a new sales channel that increased revenue by $2M in the first year.

Director of Marketing (1998 to 2002)

Responsible for tactical and strategic marketing efforts, including tradeshows, PR, marketing collateral, product management, technical writing, and sales channel training.

• Reduced marketing expenses by 25% while launching new PR program, modernizing web site, and rationalizing tradeshow plans.

• Rationalized marketing collateral to support sales channel realignment, increasing sales by 15%

Advanced Radio Telecom, Bellevue, WA 1995 to 1998

Director of Product and Channel Marketing

ART was a start-up based upon a business case using 38 GHz wireless licenses and technology to offer subscribers data-only solutions similar to what Clearwire offers with WiMAX technology.

• Established training for ART’s direct sales force to market wireless broadband solutions to enterprises, wireless carriers, and public safety agencies, which established revenue from nothing to over $6M.

• Launched the first wireless Ethernet solution product for wireless LAN, increasing revenue 25% within six months of launch.

U S WEST Cellular, Bellevue, WA 1993 to 1995

Marketing Department Manager

Developed the marketing plans to launch the wireless data business of the tenth largest cellular carrier.

• Established Go-To-Market plans to implement a mobile data strategy that quadrupled the existing mobile data revenue and ultimately generated 10% of the company’s profit.

• Trained the 200 FTE sales force on mobile data technology which resulted in the company never losing a sale to the competitor although they outspent U S WEST Cellular by tens of millions.

Motorola, Schaumburg, IL/Bothell, WA 1989 to 1993

Senior Product Manager (1991 to 1993)

Launched the most successful new product introduction up to that time in the mobile data industry.

• Brought product from ideation to roll-out through the Motorola product quality process in under 12 months. Increased divisional revenue by 20% above quota.

Industry Marketing Manager (1989 to 1991)

Responsible for developing marketing plans to launch mobile data into new markets.

• Created Go-To-Market strategies for manufacturing and airline applications of mobile data, achieving a 25% annual growth in revenue and increased profits.

General Electric, Fairfield, CT 1988 to 1989

Corporate Marketing Consultant

Served on an internal marketing consulting team to bring marketing analysis to GE businesses.

• Executed analysis for GE Medical Systems of best-in-class quality programs, resulting in 10% year-to-year increase in revenues.

IBM, Chicago, IL 1984 to 1988

Marketing Representative

Sold IBM hardware, software, and financing solutions to multiple organizations within the Sears Corp.

• Sold mainframes and call center solutions as a part of the launch of the Discover Card, exceeding quota, and being elected to the IBM 100% club.

• Sold most enterprise-scale printers in one year, earning election to IBM’s highest sales level.

EDUCATION

MBA with honors, Marketing, Kellogg Graduate School of Management, Northwestern U., Evanston, IL.

BS with Distinction, Engineering, Cornell University, Ithaca, NY.

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