BARBARA ROSENTHAL
Boulder, CO **302-3401
************@*****.***
SUMMARY
Senior Sales Professional with consistent top 10% sales performance throughout career. Selling experience in surgical products, radiology capital equipment, and commercial real estate for corporate entities, entrepreneurial ventures, and privately held companies.
PROFESSIONAL EXPERIENCE
IRWIN & HENDRICK, Ltd., Boulder, CO 2000 – Present
Privately held commercial real estate company in business for over 30 years in Boulder, CO.
Commercial Real Estate Broker
Represented owners, buyers and tenants in commercial real estate brokerage including leasing, sales, and investments in the Greater Denver area.
• Completed transactions for up to 20 new accounts /year, accomplishing in excess of $22M in a down market cycle, following leads from a variety of referral sources.
• Listed properties for 11 separate LLC’s, managing up to 15 building listings simultaneously.
• Maintain a 95 % client renewal rate.
CEMAX, Inc., Fremont, CA 1985 – 1992
Privately held venture backed start-up eventually bought by Eastman Kodak. First to develop three dimensional imaging systems used in conjunction with computed tomography (CT) and magnetic resonance imaging (MRI), also offering anatomical replication technology and services.
Western Regional Sales Manager
Led sales campaign across 23 western states for non-invasive three- dimensional imaging systems, targeting radiology departments and C-suite management in hospitals and outpatient imaging centers.
• Won placement of 15 production systems throughout the western US.
• Earned first-ever President’s Award for outstanding sales performance.
• Responsible for approximately 70% of company sales revenue increasing shareholder value.
Sales Manager
Expanded corporate presence and understanding of emerging 3-D imaging and anatomical replication services through missionary sales and solution selling at key Centers of Excellence in 12 states and more than 30 sites. Clinical cases were introduced to Radiologists, Oral Surgeons, Plastic & Reconstructive Surgeons, Orthopedic Surgeons, Neurosurgeons, and Cardiac Surgeons in hospitals and outpatient centers prior to final product launch.
• Recruited by CEO as first sales and marketing hire at CEMAX, Inc.
• Coordinated clinicians and C-suite hospital management to develop strategic market entry and alliances at leading teaching institutions throughout the US.
• Streamlined communications between radiologists and surgeons to CEMAX engineering management regarding design changes and implementation of system capabilities.
• Placed first three prototype systems in the US at John Hopkins, Stanford University Hospital, and Denver Children’s Hospital.
TECHNICARE CORPORATION, Solon, OH 1982 - 1985
Fully owned subsidiary of Johnson & Johnson manufactured Nuclear, CT, MRI, and Ultrasound scanning equipment for Radiology Departments in hospitals and out-patient centers.
Computerized Tomography Sales Specialist
• Accomplished sales in complex six-state New England territory selling equipment from $500,000.00 to 1M USD’s.
• Achieved top 10% of sales performance within first year of territory management.
Nuclear Medicine Sales Specialist
• Worked extensive territory of Northern CA, Nevada, and Utah selling equipment from $125,000.00 to $250,000.00.
• Grew territory revenue from $750,000.00 to 1.6M; exceeding annual sales quota.
• Achieved top 10% of sales performance.
KENDALL COMPANY, Boston, MA 1979 – 1982
Fully owned subsidiary of Colgate-Palmolive, later acquired by Tyco International in 1994, renamed and incorporated into Covidien.
Sales Representative-Surgical Products Division
Sold disposable surgical products in the San Francisco Bay Area territory through the San Joaquin Valley from Bakersfield north to Reading, CA encompassing more than 49,000 square miles.
• Grew territory from $200,000.00 to 1.2M during territory responsibility.
• Created “Account Management System” adopted by management and taught as best practice to US specialists.
• Awarded Kendall’s Curity Club level status for top 10% sales achievement above quota for three consecutive years.
• Assisted with recruit interviews, and taught “Wound Management System” sales training classes at the Kendall Company R&D Science Center in Barrington, IL.
OTHER INFORMATION
• First female automotive salesperson in Vermont state; out-performed full time sales reps achieving Master Sales Club status annually.
EDUCATION
BS, Biological Sciences, University of Vermont
AS, Medical Technology, University of Vermont
PROFESSIONAL LICENSE AND MEMBERSHIPS
• Colorado Real Estate License
• Denver Metro Commercial Area Realtors
• Commercial Brokers of Boulder Association
COMMUNITY OUTREACH
• Advisor, Boulder County Aging Advisory Council
• Volunteer, Front Range Hippotherapy for persons with mental and physical disabilities.