Marketing Communications Professional

RICK HAVACKO

Laguna Niguel, California

949-***-**** ● ****.*******@*****.*** ● linkedin.com/in/rickhavacko

Leader in public relations with a record for conceiving and delivering impactful initiatives resulting in measurable increases in awareness and revenue for corporate and nonprofit organizations.

SELECTED ACCOMPLISHMENTS

Earned Silver Anvil Award (presented by the Public Relations Society of America and the most prestigious national honor in public relations) for Marketing Consumer Products.

Directed the public relations campaign instrumental in transforming eMachines from an industry afterthought to the number three leading retail seller of PCs in the United States.

o The net result was nine consecutive profitable quarters for company and a 20 percentage point increase in retail market share.

Led Toshiba public relations campaign resulting in company selling more than one million notebook computers during six month duration for the first time in its history.

Managed KDS USA public relations project to revitalize sales of six-month old product by nearly 400 percent during project’s four-month timeframe resulting in about a $1.8 million increase in revenue.

Implemented marketing communications program at world’s largest coffee trade organization resulting in a 97 percent membership retention rate, nearly 15 percentage points higher than the average nonprofit organization rate, amid recession.

EXPERIENCE

Senior Marketing Communications Consultant 7/2008 – Present

PowerMark, San Juan Capistrano, California

Providing strategic and tactical guidance and business development expertise to president and CEO

of Orange County, Calif. marketing communications and public relations company.

Implement and manage marketing communications projects to increase awareness for array of clientele including CoreLogic.

Director of Communications 4/2007 – 6/2008

Specialty Coffee Association of America, Long Beach, California

Conceived and led comprehensive marketing communications strategies and initiatives for world’s largest coffee nonprofit organization.

Established and implemented first comprehensive marketing communications strategy for world’s largest coffee nonprofit organization with nearly 3,000 global members.

Directed internal and external marketing communications projects and initiatives at two SCAA conferences totaling more than 15,000 attendees.

Created multi-audience trade media advertising campaign and developed array of marketing materials for world’s largest coffee event.

Elevated SCAA’s industry and consumer profile by securing positive stories in myriad of premier media outlets including Business Week, Forbes.com and USA Today.

As executive editor of The Specialty Coffee Chronicle, wrote articles, managed freelance writers and graphic designer while ensuring timely delivery of bimonthly member magazine.

Public Relations Account Manager 3/2001 – 8/2006

Maples Communications, Inc., Mission Viejo, California

Directed public relations programs while increasing awareness and revenue for an array of companies including Toshiba, eMachines, KDS USA, Proview USA (Xerox Displays), and U.S. Robotics.

Planned and led strategic product launches and media messaging using input from client executives.

Trained executives to optimize press interviews.

Secured positive editorial placements within such preeminent media outlets as Business Week, Forbes, New York Times, USA Today, Wall Street Journal and Good Morning America.

Established and fostered relationships with prominent journalists and industry analysts.

Earned Silver Anvil Award of Excellence (presented by the Public Relations Society of America) for Marketing Consumer Products.

Public Relations Account Executive 8/1999 – 3/2001

Chan & Associates, Inc., Fullerton, California

Led public relations campaigns for myriad of technology clients including CTX International,

Jensen Transformers and Xyratex.

Wrote portfolio of client media materials including news releases, fact sheets and other company background documents.

Successfully planned several national press/analyst tours and trade shows.

Public Relations Coordinator 3/1998 – 9/1998

RealData Software, Inc., Laguna Niguel, California

Planned and managed all of the public relations efforts for realtor software company.

Wrote entire array of company media materials including news releases, executive bios and organization documents.

EDUCATION

Bachelor of Arts degree in Journalism, San Diego State University

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