Media Planner

NICOLE M. ALDWORTH

**** ****** ****** • Atlanta, GA 30346 • 770-***-**** • **********@*****.***

Qualifications Profile

• Results-driven, award-winning achiever with notable early success in target marketing, national advertising, high-pressure environment

• Focused self-starter and adaptable fast learner able to leverage strong work ethic and “can do” approach, driven to proactively champion goals, resolve issues, and pursue new responsibilities

• Cross-functional team member with a proven ability to build productive, collaborative relationships among all levels of clients and internal personnel ranging from support staff to executives

• High-energy multi-tasker with an eye for detail and experience in deadline-driven project management, marketing communications, and vendor relations

Professional Experience

Moxie Interactive • Atlanta, GA • February 2008 - Present

Media Planner • January 2009 - Present

Key Responsibilities (dedicated to the Verizon Wireless digital B2B and B2C campaigns)

• Managed multiple campaigns / initiatives simultaneously for one of the largest global telecom companies

• Planned and executed complex digital campaigns consisting of different targets, budgets and site lists

• Maintained data, complied and presented weekly, monthly, quarterly and annual client reports

• Worked closely with broadcast, print and social media teams developing integrated, multimedia plans

• Responsible for plan optimization and campaign reconciliations

Jr. Media Planner • February 2008 – January 2009

Key Responsibilities (dedicated to the Verizon Wireless digital B2B campaigns)

• Assisted in campaign planning and executing for a key segment on Verizon Wireless

• Managed inputting campaign details for various digital campaigns and responsible for reconciling and invoicing for each individual campaign

• Attended, observed and participated in client reporting calls

JWT COMMUNICATIONS, ENTERTAINMENT AND TECHNOLOGY • Atlanta, GA

Assistant Media Planner • June 2006 – February 2008

Key Responsibilities (dedicated to two global technology accounts)

• Participated in the evaluation of client requirements and objectives and the development of targeted media plans

• Responsible for planning digital and print media placements, monitoring ad results and the development and delivery of reports summarizing media campaigns

• Evaluated performance of media placements for select vendors, compare to original objectives and investigate and resolve variances

• Prepared quarterly competitive analysis reports

Key Accomplishment

• Finalist for MARS SAMMY Award – “Rookie of the Year.” • October 2007

Education

THE UNIVERSITY OF ALABAMA, Tuscaloosa, AL, May 2006

• BA in Communications and Information Sciences – Major in Advertising; Minor in Psychology

Technical Proficiencies: Microsoft Word, Excel, PowerPoint, Media Bank O|X

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