Regional Mgr

Objective: Dynamic Regional Business Manager with demonstrated success, seeking an opportunity where over 20 years of experience in the Food/Drug industry including Broker Management, will add value to a company.

Experience: 9/2005-Present

Kayser-Roth Corporation

Greensboro, NC

Regional Business Manger

Experienced, highly motivated, Regional Sales Manager. Responsible for developing and implementing goals to obtain sales and achieve profitability objectives. Currently managing a large outside broker sales force selling Kayser-Roth products in order to meet established goals. Excellent business acumen combined with exceptional interpersonal, customer and business skills. Successfully able to identify, establish, manage and maintain strategic relationships to leverage significant long-term business opportunities.

*Managing 8 broker partners on the West Coast

*Responsible for over $10M in Sales

*Success in surpassing volume goals

*Success in managing MDF funds in excess of $1M

*Develops, presents and implements all regional sales and marketing programs

*Provides product sales information to brokers, develops new schematics, recommends pricing and performs business and broker reviews.

*Success in obtaining exclusivity at Key Grocery and Drug Accounts

*Expertise in IRI analysis and effectively communicating results and recommendations

*Relationships include Fred Meyer, Safeway, Longs, Stater Brothers, Basha’s, Raleys,

and other Western accounts and distributors

Experience: 6/2002-3/2005

Oberto Sausage Company

Kent, Washington

Regional Business Manager

Top performing, accomplished, goal oriented, self-confident sales professional. Responsible for

Over $4 M sales in California, Nevada and Utah in 2004. Exceptional presentation skills and an established rapport with many decision makers of the buying community. Relationships include Albertson’s, Raley’s, Smith’s, Associated Grocers and all C-Store distributors, including Core mark , Mc Lane and their customers. Well-demonstrated depth of knowledge regarding trade and marketing concepts as well as the ability to apply them effectively in planning and execution. Expertise in category management using IRI and applying information to fact-based presentations. A strong sense of business ethics and integrity. Additional experience in negotiations, retail merchandising, sales management, and achieving financial results with excellent customer service skills. Finished 2004 at 13.2% vs. Prior Year.

*Managed broker partners in the Northern California and Salt Lake City markets

*Increased sales/profitability over prior years exceeding plan

*Successfully managed CDF funds in excess of $250,000

*Increased customer relations at Safeway, Albertson’s, Raley’s and other

major market customers and distributors

*Strong quantitative and analytical skills

*Extensive knowledge of business concepts related to direct sales, trade

marketing promotions, and a strong grasp of category management

*Accurately forecasts future business

*Developed and implements quarterly plans maximizing company

resources for the greatest financial return

*Distribution Expansion

*Successfully trains new sales reps and demonstrates “team player” skills

*Consistently achieves financial goals

*30% Travel

Experience: 4/1996 -4/2002

Con Agra Foods

Downers Grove, IL

Key Account Manager

A recognized contributor and team player with extensive experience in the grocery/food industry. Knowledge in grocery, frozen, snacks and other categories. Reputable relationships with Category Buyers. Experience in researching and designing fact-based presentation using IRI, Nielsen and other data.

Expertise in computer programs including Microsoft Word, Excel, and Power Point.

*Called on all major market customers and distributors

*Created category and promotion plans identifying brand strategies

and programs that were consistent with achieving goal

*Identified category opportunities for distribution, schematics, product mix, pricing and promotion

*Worked effectively with Promotions and Business Managers to analyze

volume share and profit results

*Projected volume and profit potential of identified opportunities

*Determined best vehicle or combination of vehicles to achieve category goals

*Participated in trade shows and other customer functions

Experience: 4/1990 -4/1996

Marketing Specialist/Bromar

Pleasanton, CA

Territory Manager

Retail specialist calling on chain and retail accounts verifying schematics. Excellent rapport with store managers and retail decision makers. Grew distribution and territory sales. Excellent presentation skills. Was promoted during employment to District Manager. Responsibilities included scheduling resets, retail blitzes and working with Regional Managers to achieve sales goals.

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