Ethan S. Winner
**** ***** ***** *****, ******, CA 91436
Telephone: 818-***-**** Cell: 310-***-****
Email: *****.******@*****.***
W O R K H I S T O R Y
EXECUTIVE VICE PRESIDENT and MANAGING DIRECTOR,
STRATEGIC COMMUNICATIONS AND PUBLIC AFFAIRS
Winner & Associates, An MS&L Group Company/Publicis Group (EURONEXT: PUB)
June 2001 – Present
Notable Clients:
PokerStars.net, Station Casinos, World Expo Shanghai 2010, European Union Initiative Project, ExxonMobil, Southern California Edison, Indian Gaming Associations, Verizon, MAGNA Entertainment, Philips, NASCAR, NBC Sports, FOX Sports, Santa Anita Race Track
Responsibilities:
• Business development and global strategic initiatives and alliances
• Manage P&L activities including staff, operations, revenue projections and investor relations
• Sports marketing client initiatives for brand building, increased attendance and sales
• Online and offline electronic and print media strategies; domestic and international
• Legislative approvals and compliance for expanded gaming
• Strategic communications and operations planning based on existing market analysis and public opinion research
• Reputation and brand management oversight
• Division and team management with fiscal accountabilities
• Financial reporting to Paris-based parent company
CHIEF MARKETING OFFICER (Internet Subsidiary)
DIRECTOR, MARKETING SERVICES (Parent Company)
Heidrick & Struggles International (NASDAQ: HSII): $600 million executive recruiting corporation
May 2000 – June 2001
LeadersOnline Internet Subsidiary Responsibilities:
• Identification of and strategic negotiations for alliance partnerships and potential acquisitions
• Oversight of integrated partners such as Business Week, IDG and Vertical Net
• Responsible for all forms of advertising; including print, online, outdoor, and direct mail
• Global branding and marketing strategies
• Supervise market research, Extranet activities, M&A development and corp. communications
Heidrick & Struggles Corporate Responsibilities:
• Global market analysis, consumer trend reporting and database acquisition
• Creation and implementation of marketing strategies - 20 statewide business units
• Corporate Internet and Intranet strategies
• Innovative strategies for corporate communications and business development
GLOBAL DIRECTOR OF ADVERTISING
Korn/Ferry – Futurestep (NYSE: KFY): Internet-Enabled Executive Recruiting Firm
February 1998 – May 2000
Responsibilities:
• Manage $55 million global advertising campaign, including print, online, radio, television, outdoor, and mail – 24 Countries, 18 Languages
• Develop universal marketing strategy for business development based on online CPC and database acquisition cost strategies
• Maintain close integration with advertising agency during all radio and television production
CHIEF MARKETING AND OPERATIONS OFFICER, FOUNDING PARTNER Strategy Workshop, Inc.: An Advertising and Marketing Agency
May 1995 – February 1998
Notable Clients:
Los Angeles Kings and Staples Center, National Football League (NFL) and the
Los Angeles Memorial Coliseum, Los Angeles Unified School District
Responsibilities:
• Create strategic marketing plan for the Los Angeles Downtown Sports Arena / Staples Center
• Lead the research team in developing, implementing and analyzing advertising campaigns
• Negotiate contracts with public and private sector clients
ACCOUNT EXECUTIVE
D'Arcy, Masius, Benton and Bowles (DMB&B Advertising) - Paris, France Office
January 1994-April 1995
Notable Clients:
Procter & Gamble, Heinz Ketchup, Burger King
Responsibilities
• Write monthly reports analyzing the personal cleansing market in France, Spain and Italy based on Nielsen MSUs (Market Share Units)
• Write a strategic marketing plan for the launch of a new greeting card company in France
• Conduct consumer demographic research in preparation of repositioning Monsavon by Procter & Gamble
B O A R D S
Hollywood Entertainment Museum
• Member of the Board of Directors, Hollywood, California
E D U C A T I O N
Master of International Business (MBA / MIB)
• Pepperdine University, Malibu, California, 1995
• Institut de Gestion Sociale, Paris, France
French Language Certificates
• Universite de la Sorbonne, 1994
• French Chamber of Commerce: Business French Fluency, 1997
Bachelor of Arts in Graphic Design: Emphasis in Advertising, 1991
• San Diego State University, San Diego, California
• American College of Switzerland, Leysin, Switzerland, 1986 - 1987