Sales Manager

VIPIN LAWANIYA

Mobile: 999*******

*****.********@*****.***

OBJECTIVE

The Opportunities to grow are infinite which stimulates and encourage me to

become a valuable resource and contributor for an organization while

addressing my desire for a challenging professional and technical

environment.

Professional Synopsis

. An engineering professional, with 16 plus yrs. experience in

Marketing/Sales/Operations/Distribution /Modern Trade &Institutions of

a diverse range of Consumer Electronics, IT, Telecom and NBFC products

for various segments.

. Experience in steering Business Development, Business Operations,

Channel Development, Account Management and Competitive Analysis.

. Promotional Activities with in-depth understanding of critical

business drivers in multiple markets, Business Analysis & Market

Trends.

. Business Planning, Mentoring, Negotiation, Reports, Strategic

Planning, Team Management and many more...

. Presently working as Manager Sales (Modern Trade & Institutional) PAN

India Operations with Dixon Technologies (India) Pvt. Ltd

Skills:

. Integrity & Proactive to change.

. Focused on Top and bottom line.

. Developing Innovative marketing strategies.

. Creative, visionary& ability to think outside the box.

. Understanding of ground realities in the the complex Indian

geographical spread

ORGENISATIONAL EXPERIENCE:

MANAGER SALES (MODERN TRADE & INSTITUTIONAL) - DIXON TECHNOLOGIES (INDIA)

PVT LTD, NOIDA

Duration - From 1 April 2010- Till date

(Dixon is No. 1 Electronics Manufacturing Services (EMS) provider)

PRINCIPAL ACCOUNTABILITIES:

Company's sales target on monthly and yearly basis in the modern trade &

Institutional for the entire product portfolio (WHITE & BROWN GOODS) of the

company (Brands - WESTON & DIXON).

Lead Sales team to develop the resource plan to support key priorities and

goals and lead the selling to key accounts top/middle management.

Dealing with key customers for setting objectives and monthly tracking

performance by key accounts, Work with key customers for setting,

maintaining & developing good relations.

Identifying the special/seasonal occasions to capture incidence of

products, suggest marketing calendar by key accounts, provide the tailor

made consumer promotional programs that drive sales volume, profit and

share in key accounts effectively and efficiently.

CORE COMPETENCIES:

To deal with key account clients (VISHAL, BIG BAZAR, CARREFOUR, WAL-MART,

RELIANCE DIGITAL, HARIYALI, CROMA, SPENCER'S & MAX HYPER etc.) as well as

Govt. Trading Agencies(CPC, PEB MPLUN & DGS&D). Providing technical

knowledge to clients related to product and negotiating price with buyer.

Establish strategic alliances / tie-ups with VISHAL, CARREFOUR & SPENCER'S,

successfully launched DIXON brand with the overall objective of

establishing the brand in the market advertising & promotional campaigns.

Co-operate with channel marketing to define merchandising standard by

channel of each Key Account, Ensure that Key Account customers will be co-

operated with the merchandising execution of sales persons or merchandisers

(by brand, channel, price and package)

Responsible for business assessment, development, forecasting & budgeting,

Monitor receivable & exercising proper credit control in the credit limit &

aging. Approving all activities in the modern trade (in co-ordination with

account managers & brand managers)

Co-operate with field sales & service to achieve targets of share and

sales volume.

BRANCH MANAGER - DIXON TECHNOLOGIES INDIA (PVT.) LTD, CHHATISGARH

Duration - From 1 April 2010- 31 March 2011

Responsibilities

Setup & manage profit center operations to achieve business objectives.

Performed leading role in launching WESTON BRAND (WHITE GOODS) in

Chhattisgarh & successfully established business in C.G.

Successfully managed various events for sales promotion in order to

increase brand awareness & visibility of product range at dealer outlets.

Responsible for demand forecasting & managing inventory pipeline, ensure

optimum inventory levels with channel partners to ensure timely deliveries

to the customer.

Organized weekly Meetings to streamline the after sales service &

commercial operations of the Branch. Organize regular product training

programs for sales & service staff.

ACHIEVEMENTS

Bagged the Best Branch Award for JAS 2010, received Appreciation for

highest growth in company for the period

JAS 2010

AREA MANAGER (Franchise Div.) - VISION ADVISORY SERVICES LTD., MADHYA

PRADESH

Duration - From 1Dec. 2007- 31 Mar. 2010

(VISION ADVISORY deals in Share Trading, All Financial & Investment

Products (i.e. Loan's, FDR's & Mutual funds) & Financial Education (CFP)

Responsibilities

Responsible for the coordination and supervision of the activities of

entire state Appointing Business Partner &

Business Associates, spearheading the overall gamut of operations

activities comprising planning, policies formulation, sales, marketing,

business development, training, recruitment, dealers/ distributions

management.

Promotional activities viz. Business Partner & Business Associates meet &

Road Shows with strength of 21 personnel.

Network expansion from 10 Business Partners to 32 Business Partners and 58

Business Associates to augment business oversaw the BP & BA Network with

strength of 32 Distributors and 121 Dealers

SALES MANAGER - M/S BAJAJ ALLIANZ LIFE INSURANCE CO. LTD. BHOPAL

Duration - From April 2006- Nov. 2007

Responsibilities

Mapping of urban & rural areas to understand the market potential of

various types of insurance products, recruitment of I.A. through networking

with voluntary agencies (NGO) Gram Sarpanch, District industries centers,

Development authority, and wives of Sr. officials.

Ensuring that advisor's in my team conduct their work in accordance with

provisions of code of conduct laid down by IRDA and with the rules &

regulations that may be laid down by the company.

Develop life insurance business in planned manner through the team of

advisors & executives. Achieving targets, improving their productivity,

motivate them, Keep minimum 60% advisors active and productive in my team,

getting daily report from them. Timely execute policies from operation.

Mapping of competitor's activity

CHANNEL DEVELOPMENT MANAGER - M/S MICROWORLD INFOTECH, BHOPAL

Duration - From Dec. 2002- March 2006

(Microworld Infotech (Omnitel Ltd. Group) deals in IT Solutions (Software

& Hardware)

Responsibilities

Regional Head responsible for all related activities entire BUNDELKHAND

Region both UP & MP) Expansion of Dealers/Distributors base. Account

Management of Clients, MIS generation relating to marketing and sales.

Manage the relationship with the existing Channels effectively. Participate

in government departments tenders on the behalf of company and also execute

orders through MPLUN & DGS&D rate contract. Conduct awareness program on

computers education in rural areas ("C" & "D" class cities) with Govt.

agencies & NGO's for business promotion of computer education & computer

sales (Hardware and Software)

Develop and execute account business plans along with the finalization of

the business associates. Identification and aggressive acquisition of

corporate key accounts, actively involved in handling a team of sales

persons

ACHIEVEMENTS

Best SalesMgr-2004-05 Appointed 14 new Franchisee for sales network

through out Bundelkhand territory (MP & UP) locations Sagar, Jhansi,

Chhatarpur, Panna, Tikamgarh, Mahoba, Hamirpur, Satna, Khajuraho, Nowgown

etc.

Sr. SALES OFFICER - M/s ESCOTEL MOBILE COMMUNICATIONS LTD. AGRA

Duration - From Jan 1999- Nov. 2002

Responsibilities

Heading project implementation team that ranges from conceptual outlay to

actual implementation; it includes harmonious relation with them and

developing need to its actual implementation in terms of gaining orders.

Tracking and compiling data for monthly reports on sales figure, stocks

position & similar important indices.

Actively involved in supporting channel partner as still it is one of my

favorite areas besides this Heading team of marketing executive to enhance

their skill and motivates them to fulfill the company's objectives, to

ensure maximum uptime to the system and fast response for logged calls and

Timely execution of projects and deliverables.

ENGINEER (SERVICES) - M/s KOTSONS ELECTRICALS (PVT.) LTD. AGRA

Duration - From July 1995 - Dec.1998

Responsibilities

Training in production, service and sales various people at different

levels in service department, regularly meetings with Govt. officials of

UP, MP& Rajasthan electricity board and provide services to them.

Building & maintaining relations with officials of UPSEB, MPEB & Rajasthan

Electric Board officials for repair jobs. Participation in monthly

performance reviews with the General Manager (Sales & Service).

PROFESSIONAL QUALIFICATION

> B.E. (Power Electronics) from Nagpur University in 1995 with

First Div.

> PGDCA from RCSM, Vishakhapatnam in 2002. with A++ Grade

> Certificate Course in Computer Hardware (CCH)

> Certificate Course in Computer Accounting (CCA)

PERSONAL DETAILS

Date of Birth : August 5, 1971

Marital status : Married

Nationality : Indian

Place of Birth : Agra

Present Address : 30, Beta-1, Greater Noida

(UP)

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