Meeting & Special Event Executive
Resume:
COLLETTE WILLIAMS
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Cottonwood Heights, UT 84121-4877
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SUMMARY OF QUALIFICATIONS
Professional event management executive with extensive experience with Fortune 100 and multi-national organizations. Proven skills include:
Strategic Meeting Management International Meeting & Incentive Programs
VIP Events Sales & Incentive Campaign Design
Budget Planning & Management Strategic Brand Management
Event Marketing Trade Shows
Project Management Employee Communications
SELECTED ACCOMPLISHMENTS & EMPLOYMENT HISTORY
ADP, Roseland, NJ
Director, Meetings & Special Events 2007 – 2010
Managed directs & cross functional teams to support strategic and tactical initiatives for all meetings, events & event marketing initiatives. Responsibilities include: domestic & international sales meetings, incentive travel programs, client facing events, industry events, trade show events, executive management meetings, C-level meetings and sponsorship events with PGA Hall of Fame Members. Annual department budget $32M.
● Engineered and administered logistically complex annual President’s Club sales incentive trips for 2200 individuals from the US, Canada, Brazil, China, Europe and Australia. A highly intricate, multi-wave program included year-long communications campaign with website, magazine, posters, calendar, banner, & video for sales associates internationally. Average Program budget: $17.5M.
● Delivered 15% and $1.2M savings with development and implementation of Strategic Meeting Management Sourcing initiative. This centralized sourcing resource reduced legal risk, improved associate bandwidth, and financial transparency. The initiative was also instrumental to solidify and deepen international corporate relationships with hotel chains used for negotiated corporate travel rates.
● Presented $2.78M ROI and overall attendee satisfaction rating of 95% for the reconstructed ADP Golf Invitational client event to deliver accelerated client acquisition, clearly defined ROI / ROO by business and compliment the strategic sales and marketing footprint.
● $1M savings realized through aggressive monitoring & management of preferred production, graphic design, awards, gifts & premiums, and printing suppliers.
● Designed and developed standard post program survey results used enterprise wise to demonstrate ROI and ROO benchmarks for National Sales Meetings, Incentive Travel Programs & Client Events.
● Restructured and implemented department SOP's and guidelines for projects, staff, cross functional teams, ADP Travel and suppliers to ensure compliance, minimized risk, savings and brand reinforcement.
● Constructed and designed corporate AMEX Meeting Card program in partnership with corporate purchasing and finance departments. Program provided transparency in spend and corporate compliance with meeting policies, preferred suppliers and T&E Policies.
WAMU, Anaheim, CA
First Vice-President, Marketing, Meetings & Special Events 2004 - 2007
Devised and executed strategic event planning marketing plans for all sub-prime lending employee and client and potential client events; established and managed budgets, tracked and reported results/ROI and ROO for all events and business-to-business targets. Also responsible for customer acquisition, retention, loyalty and cross-sell marketing strategies for Wholesale Sub-Prime and Correspondent Lending.
● Successfully created and developed international and domestic international incentive travel programs including program theme, teaser campaign and logistical components such as sourcing, F&B management, registration, production and off site venues. Average program budget spend: $1M.
● Constructed and implemented various employee incentive campaigns designed to drive sales volume and other employee behavior models. Average program spend $2M.
● Planned produced and created strategic messaging for National Sales Meetings to communicate organization's current and future goals, capabilities and reinforce the brand internally. Average program budget spend $1.5M.
● Working in conjunction with National Production Manager and President, crafted, implemented and executed national sales and retail sales strategies. Plan demonstrated an increased sales volume by 81% in 18 months and assumed #4 national market position, up from #7.
● Customer quality score increased by 18.3% within 6 months of program implementation of industry first Broker Loyalty Program to drive customer retention, loyalty, and quality initiatives and reduce attrition through the development and implementation of marketing programs such as: client appreciation events, client educational programs, email campaigns, customer segmentation, gift cards, and pricing specials.
● Accurately mapped annual marketing plans, strategic initiatives and forecasted and monitored annual department budget in excess of $8.5M annually.
● Created, managed and implemented national ad (print and on-line thumbnail) campaign for both brand awareness and recruiting messaging, including agency management, focus groups and media traffic. Average program budget spend $450K.
JNR INCOROPORATED , Irvine, CA
Account Manager 2002 - 2004
Responsible for detailed planning and day- to- day operation of customized meeting & incentive travel programs. The single and direct contact for clients such as, Uniprise, Toshiba and MTV during the pre-program planning phase through on-site contact for all program logistics and coordination, post program recap and final billing.
● Program lead for client facing events, responsible for contractual negotiations, program website development, attendee management, meeting planning, group air and ground travel, staff management, production and a/v, staging, and other event marketing related materials ,final program billing, and post program debrief. Average program spend $1.2M.
● Working with client established ROO goals during pre-planning phase to assure measurable results were obtainable.
BAUSCH & LOMB, San Dimas, CA
Meeting & Event Planner 2000 - 2002
Managed over 300 sales meetings, VIP events, client events, physician education wet-labs, trade shows and show sponsorships at international, national, regional and state levels annually.
● Engineered and managed international and domestic trade show booth property re-brand in support of new product launch at American Academy of Ophthalmology. (Show Attendance: 13,000)
● Served as division liaison for Women’s Tennis Association Annual client event. Duties included: invitation management & attendee qualification process, logistical support, and on-site hospitality & VIP lead.
● Re-launched Physician Education Program resulting in productions costs reduced by 30%, improved attendee feedback by 15%, instructor feedback by 40% and sales force feedback by 80%.
● Generated 60% increase of quality of lead generation with introduction of new lead generation process to capture audience demographic.
EDWARDS LIFESCIENCES, Irvine, CA
Meeting & Event Coordinator 1995 - 2000
Supported all domestic trade show strategies, managed and supported all employee events, board meetings, physician wet labs and education symposium under the direction of the VP of Public Relations and Global Marketing.
● Supported the execution of national sales meetings, VIP events, incentive meetings and trade shows at international, national, regional and state levels annually.
● Conducted special event facility tours for VIP Physicians, Investors, Board of Directors, Patients, and distinguished guests and new employees resulting in employee, client, investor and industry goodwill.
● Maximized efficiency and reduced department costs by designing hands on practical training & development plan for employees. Overall program savings $100K.
● Supervised government-mandated program development and rollout for employee base in excess of 1,200. Created incentive program and responsible for precise reporting. Average Program Spend $500K.
EDUCATION
National University - Graduation - September 2011
Concentration in English Literature
University of Utah
Concentration in English Literature
PROFESSIONAL AFFILIATIONS
Member, Meeting Planning International
Member, American Marketing Association
DESIGNATIONS
Served as member of MPI Business Barometer Report committee. This report, sponsored by the MPI Foundation and American Express is used to report trends and immediate needs in meetings, events and corporate travel on a bi-monthly basis within the meeting & events community.
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