Executive Pvt Ltd

Mobile: +91-970*******

DAKSHATA AMAR SONAWALE E-mail: ************@*****.**.**

Career Objective:

Intend to build a career with a leading Market research organization to explore both my field and team skills and realize my potential willing to work as a key player in challenging and creative environment which will in turn help me to identify and hone my special skills.

Educational Qualification:

S.S.C from Maharashtra board.- In year of 1999

H.S.C from Maharashtra board.- In year of 2001

B.A from Mumbai University. - In year of 2006

Professional Experience:

Currently working as an Executive-Oprations in GFK Mode Pvt.Limited, Mumbai from August 2007 to till date.

Total Experience : 12 years

Project Experience:

Client: Britania, Colgate, Godrej, L’Oreal, Marico, HUL

Coca Cola, Nestle etc, ICICI, Abort……

Project: Quati, Quali, Pharma studies,

CLT’s, Tracking studies, Ethnography etc...

Joined Market Research in June 2001 & till date

October 11 working for the same organization

From March 2007 to August 2007 ( 6 months) worked as

A Quality Management Executive in TNS

India Pvt Ltd.

Joined GFK Mode Pvt.limited in August 2007 as an

Executive-Operations & till date working for the same organization.

As an Executive Handling Pharma studies….

Handling semi-corporate studies

The purpose of IT information (Computer), Banking, Cell phone etc…..

As an Executive handling all types of

Quantitative Studies / consumer studies

Like HH, Product placement studies, Clt’s,

Add Test, Tracking studies etc….

Career Objective :A challenging and Responsible position to utilize and enhance my Market Research skills, leadership and managerial skills required making a mark in the competitive Field. Market Research all about understanding Consumers / Customers needs and expectations. My past experience in this area could prove to be an asset and can be used to an advantage in this profession.

My strengths are :Recruitment, Field Trainings,Briefings, Field Audits,

Organising Workshops for Field, Good Man

Management Skill, Knowledge of Market Research

Industry & Various types of Research.

Have handled following types of Jobs: -

– Focus Group Discussions (Full, Mini, Extended Groups)

– Depth Interviews (Single, Paired, Triads, )

– Observation Studies (Home or Shop or Workplace)

– Media Research

– Day After Recalls / Memory test

– Concept Test (Product, Packaging, Name, Advertising, Pricing)

– Usage & Attitude studies

– Consumer & Buying Behavior

– Product Tests (at: Centrally Located Place / In home / Work place)

– Profiling Study

– Creation of Database

– Diary / Panels (weekly, fortnightly, monthly, quarterly, six monthly and yearly)

– Mystery shopping / Audits

– Auto Clinics ( 2 wheelers, 3 wheelers, 4 wheelers, Commercial Vehicles MCV/LCV,

– CLT (FMCG products – Color, Taste, Flavors, Aroma, Smell, Aftertaste, size, shape, name, etc)

– Tracking Studies (Advertising, Creative, Pre & Post Advertising)

– Free Samplings

– Research on office automation products (i.e. computer, printer)

PERSONAL PROFILE:

Name: Mrs. Dakshata Amar Sonawale

Sex: Female.

Age: 29yrs

Date of Birth: 02-10-1982.

Martial status: Married.

Nationality: Indian

Religion: Hindu.

Languages known: English, Hindi Marathi

Permanent address: Room no. 19/20, BIT old cottages,

Bhaudaji cross road, Nr. Rambaug Hall,

Matunga-central, Mumbai-400 019

Mobile No: +91-970*******

Current CTC: 22,000/-

DECLARATION

I here by conclude that the given statements are true to the best of my knowledge.

Place: Mumbai

Date: 17/08/11

(DAKSHATA P.KEDARI)

Contact this candidate