Account Executive Management

William Hatcher

** ***** ** *****, *. Hamilton, MA 01982 | 917-***-**** | ***********@*****.***

Summary

• Dynamic marketing and communications leader with proven ability to plan, develop, implement and measure integrated marketing campaigns in business-critical environments

• Motivated with proven capacity to build brands, identify market opportunities and develop strategies that support business goals

• Highly organized, proactive team player and cross-functional collaborator with excellent project management, writing and relationship-building skills at all organization levels

Core Competencies

• Strategy and positioning

• Database marketing

• Writing and editing

• Marketing collateral

and video

• Direct/e-direct mail

• Media placement

• Market and media research

• Conference/trade show

• Online and mobile marketing

• Measurement and data generation

• Vendor management

• Internal communications

• Branding and brand standards

• Project management

• Creative direction

Professional Experience

Smith & Nephew Advanced Surgical Devices, Andover, MA 04/2010–12/2011

Senior Communications Specialist – Copy/Project Management/Strategy

Delivered influential corporate, divisional, trade show and product brand strategies across multiple and diverse business areas. Devised and delivered effective trademark hierarchy standards and product naming conventions. Provided targeted database and media strategies. Planned, developed, executed and measured integrated launch campaigns. Partnered with multidisciplinary teams across all levels of the organization to effectively execute business strategies. Developed and presented competitive marketplace analyses. Executed highly effective writing, editing and overall campaign and project leadership.

• Working directly with the VP of Marketing, planned, developed and delivered influential corporate and divisional brand strategies leading directly to cost savings of over $100 thousand annually and to enhanced brand visibility across the organization

• Proactively conducted user need assessments to streamline the coordination and delivery of key marketing materials across international geographies, on time and with reduced budget

• Devised, implemented and refined project management processes leading directly to improved cross-functional efficiency, reduced time-of-staff requirements and greatly reduced development and production costs

• Actively solicited market research feedback and recommended cost-effective research initiatives to improve the impact of promotional campaigns and to grow brand recognition

• Wrote and created compelling, results-oriented communications that were well received by the sales force and that produced positive results with customers

H2 Consulting, Hamilton, MA 10/2009–04/2010

Independent Consultant

Developed, wrote and edited successful corporate websites. Delivered highly effective search optimization strategies. Devised and delivered impactful brand personality, positioning and messaging.

• Development and execution of company websites directly correlated with increased business volume, improved market positioning and enhanced brand recognition

• Employment of recommended search engine optimization strategies resulted in top placement in Google search within two weeks of site launches

William Hatcher – Page 2

Mc|K Healthcare Advertising, Boston, MA 10/2007–07/2009

Account Director

Delivered informed agency account leadership. Consistently generated organic business growth. Oversaw and facilitated the on-time development, production and delivery of concise, clear, effective and on-strategy promotional, marketing and informational materials. Prepared and delivered strategic presentations. Directly responsible for staff planning, subordinate development, strategic objective measurement, revenue generation, budgeting and forecasting. Client and product work included: Massachusetts General Hospital, UCB Pharma (Neupro – CNS), Upsher-Smith Laboratories (Divigel – Women’s Health).

• Led the successful development and implementation of organization-wide branding guidelines while building key stakeholder support and facilitating internal and external marketing team dissemination and adoption

• Fostered and grew client relationships leading directly to increased agency revenue

• Motivated and led teams of creative professionals to achieve focused results and creative solutions

• Delivered exceptional budget management and financial planning which maximized earnings

• Recognized and commended for the ability to quickly master complex technical information and provide strategic insight into dynamic markets

Grey Healthcare Group, NY, NY 07/2003–07/2007

Account Supervisor, Senior Account Executive

Ensured the on-strategy, on-budget and on-time development and delivery of a wide variety of integrated promotional and marketing materials while ensuring brand consistency across all media outlets. Client and product work included: Boehringer-Ingelheim (Viramune – HIV), Forest Laboratories (Lexapro – CNS), AstraZeneca (Crestor – CVD).

• Integral to pitching and winning global HIV business, leading to doubled agency fee

• Facilitated the flawless execution of global re-branding and re-launch of HIV medication including: market strategy planning, market research direction, integrated communication plan development, global affiliate consensus generation and oversight of tactical execution and roll-out, while reporting directly to an EVP

• Directly responsible for client retention and business growth during upper-management transitions

Ogilvy Healthworld, NY, NY 11/1999–07/2003

Sr. Account Executive, Account Executive, Traffic Manager

Delivered effective project, budget and campaign management while fostering strong relationships with multidisciplinary teams across internal and external departments. Client and product work included: Wyeth Pharmaceuticals (Premarin and Prempro – Women’s Health), Solvay/Roche (Klonopin – CNS), Ortho-McNeil (Ultram – Pain).

• Efficiently managed pre-launch, launch, post-launch and quarterly tactical plan rollout

• Integral member of $31 million agency fee national DTC account team

• Active contributor to crisis management team helping to slow and halt declining market share in the wake of negative publicity

• Agency lead for customized, multi-arm, response-driven direct mail programs

Education

Bachelor of Arts, Honors – SALEM STATE UNIVERSITY, Salem, MA

Four-time Presidential Scholar winner

Professional Skills

Expert: MS Office Suite 2010, Internet, research, varied proprietary financial/business management systems

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