Media Planner

Summary:

• Media Planner responsible for developing media plans & managing client relationship

• Media planning, buying and research experience

• Ability to manage media buying projects from conception to purchasing

• Keen eye to media details, industry trends, and capitalizing on opportunities for business advancement

• Excellent negotiation and communication skills

• Ability to develop engaging presentations and proposals

• Owned & managed targeted, efficient & effective media plans for clients including Auto Major. Saved $2MM+ on annual basis for clients

• Acted as primary agency partner contact & research liaison for department

Experience

03/08- Current Media Planner with Metro Newspaper Advertising Services, New York, NY, USA

• Support Account Executives on proposals to secure new buys

• Contribute to internal sales calls to explain proposals and assist with closes

• Analyzed national and retail clients and their target markets & demographics for recommending & buying print media

• Develop client focused strategies to effectively & efficiently execute tactical plans

• Provide competitive research, leverage industry resources, market trends, base metrics

• Create & Presented plans that meet client budgets and goals

• Cultivated strong relationships with local and national media, creative teams, researchers and others members of the advertising team

• Newspaper/market distribution and zoning analysis

• Developed and presented media buy recommendations to clients

07/07- 02/08 Media Buyer with Alloy Media+Marketing, New York, NY, USA

Alloy Media + Marketing is a leading media and marketing services company catering to the

youth and multicultural audience

• Purchased media advertising space primarily newspaper. Generate insertion orders, send out creative, and confirm ad space and receipt of creative.

• Built rapport and maintain relationships with vendors and clients.

• Resolved media placement issues such as incorrect creative, missed placement dates, and headline changes.

• Prepared client billing for media placement

• Understanding of Alloy's rate structures used for proposals.

10/05 –06/07 Media Planning Coordinator with Media Space Solutions, Norwalk, CT, USA

Worked in a multi-functional team to support media planning & data collection processes

• Organized & spearheaded annual rate change updates via calls, e-mail, electronic mass faxes & telephone contacts with targeted group of newspapers

• Assisted the IT team as a business analyst for enhancements in our data collection & media planning systems to increase accuracy & productivity of planning department

• Analyzed demographic patterns & competitor buying patterns from in-house & industry standard research & data subscriptions like SRDS, Scarborough, E&P, Beacon’s and various Internet sites & tools to enable media planning & buying recommendations

• Collected newspaper advertising information from 2600+ Newspaper Products in USA via multiple channels. Continuously monitored & updated proprietary databases which aid in generating hundreds of media plans every month.

• Worked with IT team for bi-annual ABC Circulation data transfer & updates. This involved reconciling database info with ABC data using queries & analysis

02/04 – 12/04 Assistant Teacher with Hudson Country Montessori School, Danbury, CT, USA

• Designed course material & lesson plans

• Administered learning lessons to students

• Tracked progress of students for feedback to parents via head teacher

6/02 - 02/03 Public Relations & Education Coordinator with Somaiya Group, Mumbai, India

Worked at the HQ of Somaiya Group, Mumbai (India’s leading socio-educational trust)

• Edited & Coordinated Corporate Newsletters for Internal and external audience

- Heads of various educational institutions

- Department Heads

• Monitored activities across various educational & social organizations of the group & reported to Senior Management in bi-weekly reviews

• Organized & managed events for the Trust

Education

03/10 Master Certificate Program in Internet Marketing from USF

- Integrated Online Strategies

05/01-05/02 PG Diploma in Journalism & Mass-communication, KJ Somaiya Institute of Journalism & Mass-Communication, India

04/97-05/00 Bachelor of Arts with Honors in Sociology, Patna University, India

Skills

Media Buying, Planning, Strong Negotiations & Client Relationship

Project & People Management – Managing schedules/timelines and resources

Data Analysis – Analyzing data and making summary reports

MS-Office, MS- MapPoint04,SEO, Google Analytics, Scarborough, SRDS, TNS, Media tools

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