Good afternoon,
I have * years experience at a traditional full service and interactive
advertising and marketing agency.
As you will see from my resume below, I come with a wide range of
experience in advertising and marketing. My latest experiences allowed me
to delve deeply into project, traffic, production and workflow management
and coordination. I have ample experience in tracking a project or
campaign’s progress via a timeline, flawlessly managing and adhering to
every deadline. I also managed agency and staff workload, utilizing
reports and daily meetings to manage all work and ensure proper and
efficient assignment throughout the creative services department. I have
worked with radio, television, web/interactive, social media, print media
and collateral, direct mail campaigns as well as trade show and even
planning and marketing.
I have assisted in creating and managing campaigns and clients from
inception and enjoy brainstorming and concepting, planning and copy
writing. I also have experience in media buying and planning. Basically if
you name it, I have likely dabbled or worked extensively in that area of
advertising.
I am a fast learning and loyal professional with exceptional logic skills
aiding in multitasking, especially in fast-paced, high stress, deadline
driven work environments. I enjoy assisting and developing innovative and
effective campaigns for clients, from small local businesses to large
corporations.
I currently reside in Memphis, TN but will be relocating back to Orlando at
the end of August and will be available to start immediately. I am
available to interview via telephone, video conferencing or in person prior
to my arrival in Orlando.
I look forward to hearing from your company about any opportunities with
your company.
Sincerely,
Kendra Strink
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*KENDRA S. STRINK*
129 Stonewall St. #1, Memphis, TN 38104
901-***-**** (cell) * *************@*****.****
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*Summary * A 6 year advertising and marketing professional
with vast experience in the creation, planning, implementation and
management of advertising and marketing projects or campaigns for business
and performance events via radio, television, display, collateral, print
media, video, web/interactive, social media and affiliate marketing (CPA
model) platforms with emphasis on traffic and production management*.* 9
years experience in account and project management including facilitating
relationships between clients, partners and vendors.
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*Computer Skills* Proficient in Mac and PC operating systems, Microsoft
Office and Outlook, Workamajig (creative management software), general web
navigation, use and search, basic HTML coding, development and
troubleshooting, Emma Email Marketing platform, basic Adobe Photoshop and
Dreamweaver, DirectTrack, pixel tracking placement and troubleshooting;
Arbitron Tapscan.
*Career *
*Background **Signature Advertising and Marketing,* Memphis, TN
*July 2011 – July 2012***
*Workflow (Traffic) Manager*
Worked with a team to manage all agency traffic, while playing the central
part in project management. Tracked each job’s creative and deadlines from
concept through final approval. Attended and acted from all meetings
between the account and creative departments. Ensured an efficient hand
off of project from concept phase, and then to production. Planned and
tracked each project’s timeline ensuring optimal and realistic deadlines.
Managed the workload of all support staff prioritizing and ensuring all
deadlines were met. Assisted the Director in examining agency and personnel
workload to ensure efficient management of projects and tasks; including
identifying the need for freelancers to meet deadlines. Logically assigned
tasks/work to support staff member(s) best suited for the task when
necessary. Knowledgeable in corporate advertising and approval processes
for companies such as FedEx, Hampton, Hilton and International Paper.
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* **Say It Loud!*, Orlando, FL
*May, 2010 – June, 2011***
*Production, Traffic and Studio Manager*
Managed all agency traffic and production including opening all jobs,
tracking their progress, estimating with outside vendors for print
production, ensured timely design and delivery of print media and
collateral. Managed client email marketing and direct mail campaigns as
well as the distribution of graphics and production work amongst designers
and vendors, while flawlessly adhering to all deadlines and production
schedules.
*Market Leverage Interactive Advertising*, Lake Mary, FL
*March, 2008 – September, 2009***
*Campaign Manager*
Efficiently compiled and presented all required information for
new campaigns on the network with steadfast adherence to deadlines.
Responsible for prioritizing and maintaining all changes for existing
assigned campaigns. Idealized the creation and implementation of a database
to organize and safeguard reusable information for the department.
Effectively collaborated with team members to make all processes and
policies more efficient. Exhibited proven attention to detail and
prioritization of intricate and time-sensitive tasks.
*JKR Advertising and Marketing*, Orlando, FL
*September, 2006 – March, 2008*
*Assistant Media Buyer*
Analyzed radio markets utilizing Arbitron market research data and software
to match client’s desired results and budget. Requested advertising rates
from new stations and prepared buyers for negotiations.
*Account Coordinator*
Acted as liaison between the client and the account executive utilizing
multiple departments to identify and deliver client advertising needs. This
included market research and the creation and execution of radio and TV
spots while working within the client’s budget.
*Media Coordinator*
Multi-tasked managing up to 15 accounts, all on air advertisements and
media orders. This position demanded excellent organization and time
management
skills in order to complete the daily workload while maintaining a strong
partnership between the agency and radio and television stations.
Director of Coop Reimbursement
Developed accounting skills coordinating monthly paperwork and
invoicing to ensure timely delivery.
*Attorney’s Trial Group*, Orlando, FL * *
*May, 2003 – July, 2006*
*Paralegal/Legal Assistant
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Managed 2 attorneys’ calendars and assisted in moving cases from pre- trial
through litigation to completion. Developed knowledge and skills around
medical malpractice, wrongful death and products liability litigation.
*File Clerk/Assistant*
Developed and implemented an efficient bill paying and filing system for
the office.
*Education Bachelor of Science in Molecular and Microbiology*
*The University of Central Florida*, Orlando, FL
*December, 2006*
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