Marketing Manager

Alison B. Findlay

*** ********* *****, ***** *****, GA 30097

770-***-**** *************@*********.***

Marketing/Sales Communications and Public Relations Specialist

Communications professional, experienced at developing and executing up-to-date marketing programs to facilitate significant brand recognition/growth and customer acquisition/retention. Networking expert, very proficient at quickly understanding your business in order to hit the ground running. Extensive, high-level faction of media, community, business, government, education and civic contacts.

Areas of Expertise:

►Marketing Channels ►Collateral, Sales Tools, Training Development ►Budgets and Cost Controls ►Media and Public Relations ►Industry Networking, Partnerships and Alliances ►Customer Retention ►Event Planning and Promotion ►Crisis Prevention/Management ►Video and Television Production

for Consumer Products, Educational Institutions, Legislative and Government Groups, Environmental “Green Products”, Health/Medical Fields, Arts and Media, Real Estate/Community Development/Construction

Summation of Professional Experience

· Marietta Daily Journal/Neighbor Newspapers (Atlanta, GA) 2007-Present

Newspaper Columnist/Public Relations

Producing weekly informative, entertaining column to boost readership loyalty/retention and revenues; serve in PR capacity

· Creative Community Services, Inc. (Norcross, GA) 2007-2008

Director of Development/Marketing and Public Relations

Created new community marketing outreach program, including video (now being developed as a screenplay/TV series), newsletter, website and additional collateral to increase community support, brand name awareness and revenues; aligned new corporate partnerships with agency for long term sustainability

· INVISTA/Koch Industries (Kennesaw, GA) 2005-2007

National Marketing Design Consultant

Following sale of company from DuPont to Koch, re-developed national marketing programs and collateral for STAINMASTER Carpet©; resulting in increased revenues, reduced marketing costs, improved customer relations; Developed new training videos and creative sales tools for field force; speaker/trainer at national industry events; editor of national award-winning trade newsletter and websites; Established and managed new national industry alliances, tapping into previously untouched 67% market opportunities

· Georgia House of Representatives/Floor Leaders Office (Atlanta, GA) 2004-2005

Public Relations Manager

Managed media and constituent relations, event planning/fundraising/scheduling; researched wrote and lobbied for successful legislation; speech-writing, image enhancement; assisted with process to take majority control of House of Representatives, taught lobbying techniques at state and national levels

· Marketing & Communications Consultant (Atlanta, GA) 1986-Present

Marketing/Public Relations Consultant

Co-founded successful mobile health screening program & arranged partnership/merger with state university for national research purposes currently in development stage, wrote, lobbied for and passed a complimentary state law; Developed successful media relations program for educational institutions in Atlanta, effectively overcoming previous negative image, assisted with crisis management plan, community relations, promotions, led development of a national award-winning environmental educational facility, wrote grants, handled national media and PR, wrote, lobbied for and passed a complimentary environmental law; Co-founded community theater; Researched/designed teaching/history museum

· Retail and Wholesale Consumer Products (Atlanta, GA) 1983-1993

Business Owner/Manager, Television Writer/Producer

Developed product placement segments; “On-Air” spokesperson and demonstrator; managed all daily operations of retail/wholesale firm, accounts and sales staff, developed product catalog, produced teaching videos

Additional Qualifications and Areas of Interest:

· Board of Directors- Environmental Education Alliance of Georgia

· Board of Directors (President)- Wild and Water Swimming, Inc.

· Board of Directors (past member)- ACTI Theater

· Greater North Fulton Chamber of Commerce member

· Certified in “Working With and Marketing To Older Adults”

· Certified CEU developer and trainer

· Professional Public Speaker

Education

Bachelor of Arts in Communications/Marketing; Minor in Architectural Space-Planning & Design

University of South Carolina

Columbia, S.C.

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