Technical Marketing Professional

TERRY HANEY

**** ******* ***** ** ~ Chesterfield, VA 23832

619-***-**** ~ **********@*****.***

PRODUCT MARKETING EXECUTIVE

Enterprising, dedicated professional with a broad background managing sales and technical marketing efforts across industries and of various size. Strategic thinker with an awareness of new technologies, changes in the marketplace, industry trends, and emerging market opportunities. Skilled in problem resolution, organizational needs analysis, time management, and results reporting. Initiator with ability to produce customer value and competitive advantage. Exceptional verbal, written, interpersonal, presentation, public speaking, and rapport-building communication skills.

Areas of Expertise:

* Team Leadership

* Business Analysis

* Customer Retention

* Product Development

* Trade Shows

* Account Management

* Business Development

* Media / Press Releases

* Coaching

* Hardware / Software

* Product Management

* Program Management

*

“Terry was a great asset to the sales team. He knew what we needed for optimal market exposure and always found the best way to get the message out.”

Jeff Murdock, Sales Director, Excellon Automation Co.

CAREER HIGHLIGHTS

Grew OEM business to 27% of ENCAD’s revenue by bring more OEM partners online.

Helped PARC maintain world leadership position as a preeminent industrial research community by successfully establishing Xerox’s Electronic Model Shop to provide research hardware.

Dramatically improved the on-time / on-budget development of new products by installing and managing formal Product Delivery Process at Excellon.

PROFESSIONAL EXPERIENCE

Sales / Marketing Engineer, MICRO LENS TECHNOLOGY, INC, Indian Trail, NC 2008

* Managed International customer base for engraving services of large cylinders.

* Provided quotations and order guidance for Lenticular Plastic sheets and Cylinder engraving services.

* Gave technical software support to graphics professionals.

Marketing Director, EXCELLON AUTOMATION CO, Rancho Dominquez, CA 2004 – 2007

* Managed Advanced Technology Group of Applications engineers engaged in Pre and Post Sales benchmark testing and process development.

* Enhanced image and product awareness by restarting press releases, trade shows, and arranging for additional media coverage.

* Reestablished brand recognition of a capital equipment manufacturer during acquisition turnaround.

* Built infrastructure for Sales process and metrics tracking tools.

* Installed and managed a formal Product Development Process.

Managing Director / Owner, DEBCO TECHNOLOGIES, INC, Canyon Lake, CA 1999 – 2004

* Led International Sales and Marketing for Microlens Wide Format Lenticular printing systems, Light box systems, Scrolling light boxes, POP Display, and DayGlo ink for large format printers.

* Managed product development for lenticular interlacing software and print drivers.

* Traveled internationally to conduct technical training and Sales support.

* Established new distribution channels through new and existing alliances.

* Provided marketing specifications for product enhancements.

* Identified new markets for existing and new product lines.

TERRY HANEY – PAGE TWO

PROFESSIONAL EXPERIENCE (CONT.)

Director, Product Marketing, OVERLAND DATA, INC, San Diego, CA 1999

* Provided product marketing expertise for development of web browser based remote control software for tape robotic functions allowing the IT manager to remotely configure and troubleshoot his backup libraries.

* Managed technical documentation creation and publication including user and service manuals, data sheets, and product brochures.

* Formed alliances with technical partners to facilitate early adoption of new hardware and software technologies in Tape Automation products.

* Developed and launched activities for Automation Tape Libraries in 100GB to 3TB capacity Marketplace.

* Assigned and managed channel ASP’s and margins to insure adherence to business model.

* Drove marketing campaigns and established pricing models for new products.

* Established new distribution channels through new and existing alliances.

* Identified new markets for existing and new product lines.

Director, Business Development ENCAD, INC, San Diego, CA 1995 – 1999

* Managed customization of Wide Format color printers to OEM’s specifications, and provided account maintenance and business support.

* Managed product development of downloadable microcode to control machine function as well as localize the user interface language.

* Installed and managed the Strategic Partners Program of third-party software developers and arranged promotional partnering and ad sharing.

* Managed the evolution of Strategic Partners’ software products so that they were ready for launch simultaneous with ENCAD’s new products.

* Managed technology partnerships bringing new capability into ENCAD as well as finding partners to exploit our technology. Sought out and presented partners for joint development.

* Managed development programs for new state of the art Wide Format printing technology systems including all functional requirements as well as customer defined testing.

* Drove marketing campaigns and established pricing models for new products.

* Identified new markets for existing and new product lines.

Additional Positions held demonstrating product, program and business development experience.

Vice President, Product Development, OCE-GRAPHICS USA, INC., Sunnyvale, CA, 1989 – 1995

Senior Program Manager, XEROX CORPORATION, Fremont, CA, 1987 – 1989

EDUCATION

MBA, Pepperdine University, Los Angeles, CA

BS, Administrative Science, Pepperdine University, Los Angeles, CA

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