Web Marketing Manager/Product Manager

Johana Chavarria

E-mail: ******.*********@*****.***

Objective

I would like to use my expertise in financial operations of accounting, auditing, business planning, software or site development, contract negotiator, and inventory control. Energetic professional with over eight years successful experience leading and managing functions with strong emphasis on product design, production, servicing, and in developing business markets in the e-commerce field. Experience includes:

• Product Design

• Project Management

• Cost/Budget Control

• Web Analytics

• Business Development

• Billing, Provisioning, and MRO

• Manage developers and designers thru various projects

• SEO and SEM

• Requirements Development

• Creating and Managing Online Campaigns

• Writing Product Requirements, Functional Requirements, and Project Charter.

• Knowledge of software development

Accomplishments

Successful Project Implementations in:

- United States

- Europe (United Kingdom)

- Latin America (Mexico, Peru, Panama, Puerto Rico, Argentina, Brazil, Chile, Venezuela)

Work Experience

Product Manager

4/2007 – 3/2009 ADP Web Marketing

• Understand and articulate business objectives and challenges.

• Drive application designs that complement company's business strategy and processes.

• Create and maintain marketing plans and formulated pricing schedules for all core products.

• Developed media plan and oversaw creative copy for all video ads within all our major products.

• Directed a team of developers and designers in the development of a sales optimization and marketing effectiveness strategy for the marketing Department that led to savings of $1 million in marketing operational costs.

• Analyze application architecture requirements; recommend solutions, and development and implementation strategies.

• Work with development partners, supper and middle management, and vendors to understand strategies requirements constraints and available technologies

• Translate business requirement into viable market architectural solutions

• Develop concept documents; write papers and presentations that describe issues, solutions and designs.

• Work with auto dealers in developing new alternatives to attract more visitors to their site thru the use of pay per click, search engine optimization, and search engine marketing

• Monitor web traffic as well as search engine optimizations

• Develop market strategies to increase “branding” presence of clients

• Deliver weekly and monthly progress status reports of various projects and initiatives

• Market analysis of new customer trends in the automobile market

• Develop new and innovative enhancements to company’s CORE product to meet market trends and changes

• Write product requirements and specification document (PRD) and product roadmap

• Planned launch, including event planning, marketing strategy, and messaging

• Marketing communications work: Preparation of marketing collateral, including white papers, web content, video content, presentation material, and technical documentation

• Organized and deliver various projects and coordinate tasks and resources to ensure timely deliverance of deliverables

Web Product Manager

11/2006-4/2007 Bayview Financial, L.P.

• Oversee website's daily operation, which includes accurate and updated content, report generation, distribution of online leads, applications testing, and customer inquiry follow-up.

• Gather business requirements, write functional requirements and closely work with IT department to test and implement changes to website or fix possible bugs.

• Closely monitor all leads sent to sales department to ensure proper follow up.

• Oversee company's intranet site which includes updating content for all departments.

• Build new functionality and content for intranet site which includes gathering and writing business and functional requirements, working with developer to test and implement changes, and training new content editors on how to update content.

• Generate end of month reporting to track website and intranet performance.

• Determine the best practices for search engine optimization and marketing to return higher conversion of leads per month

• Generate and oversee marketing campaigns on various terms of finance programs and tiers throughout the year.

• Led developers and designers thru enhancements in CORE web application of public and intranet sites.

Project Administrator/Business Analyst II

2/2000 – 4/2006 SONY Latin America Inc., Miami, Florida

Project Administrator Duties:

• Work with sales companies throughout Latin America, hotels, airlines, agencies and suppliers, and/or internal support departments and divisions in the execution of tactical activities and cost reduction activities.

• Form cross-functional teams and provide team leadership as needed to fulfill project goals. Advocate effectively to ensured team has appropriate resources.

• Under general supervision, monitor results, generate appropriate reports and recommend changes to strategies as needed.

• Propose and monitor project budgets, including expenses and anticipated income and/or retention outcomes. In a timely manner, provide expense and income reconciliation of budget to actual, budget to plan, and plan to actual for project assignments.

• Use of SAP for MRO purposes.

• Project Management inquiries/deadlines through using Microsoft Project in order to calculate milestone dates and also risk management.

• Participate in the tactical and creative planning process for cross-functional marketing efforts in order to meet specific project goals.

• Perform other duties as assigned.

• Work collaboratively with team members when assigned to work as part of a team.

Business Analyst II Duties:

• Act as a liaison between IT and business units by:

o Opening and maintaining lines of communication to monitor and improve business unit satisfaction with IT

o Provide a single point of contact for business units into IT and act as a conduit between the two organizations

o Make recommendations for product enhancements

o Manage business unit expectations of IT

• Communicate effectively with all levels of business owners from executives to end users, both technical and non-technical

• Working with the development team, Estimate resource needs for analysts, programmers, user personnel

• Working with the infrastructure team, estimate hardware and infrastructure personnel requirements

• Communicate, deploy and implement best practices and procedures

• Participate in Business Process Modeling sessions, acting as a documenter, co-facilitator, facilitator, or subject matter expert in sketch sessions

• Conduct interviews and performs analysis in order to create Business Cases for projects

• Conduct preliminary investigation for all project requests.

• Review requirements, specifications, test, support and training plans to ensure they are in line with business objectives on projects.

• Participate in Business Process Management group efforts to collect and analyze metrics and continually improve processes owned by the group

Webmaster for various intranet sites and internet sites:

Sharepoint/Frontpage/HTML:

• Developing and planning the implementation of the Intranet site for Regional IT department for Sony which included all aspects of the business departments within the IT department.

• Each business area of the IT department included in the category FAQ, surveys of action and reaction, department directory/contact information as well as the areas of responsibilities for each person for each department, special projects for PMO office were develop in order to track deadlines, budgets, project documentation, Manager approval section, etc..

• Maintain records for all business areas and update on a weekly basis news and contact information for the region.

• Update security profiles for each user and create a master database for business owners and regular day to day users.

• Performed backups and ensure user accessibility to the site.

• Monitor site traffic thru web trends.

• Develop new ways to increase the efficiency of the design and also the overall look and feel.

• Responsible for product and news content update for regional website

• Managing 2 temporary resources performing data entry services

• In charge of enforcing online worldwide corporate guidelines (domain and website guidelines) for all Sony websites in Latin America.

• Liaison with Tokyo corporate offices for all online activities for the Latin American market

Customer Support/Service Responsibilities:

• Provide first tier support service to webmasters (15 webmasters from 5 Sony Business Units) for web enabled content administrative and management tools as well as web traffic software

• Assist and advise affiliates offices on the processes involved in activities collecting personal information such as but not limited to: marketing activities (offline and online), repair services, and sales activities

Office Manager

7/1996 - 12/1999 Comprehensive Natural Health Miami, Florida

• First point of contact with prospects, clients, and vendors through phone and personal communications

• Facility management liaison

• Daily administrative support duties

• Negotiated payments with different insurances

• Maintained payroll, accounts payable, and receivable.

Education

12/2004 - Present

Nova Southeastern University – Fort Lauderdale, Florida

Bachelor's Degree

Currently working on a Bachelor Degree in Business Management and a Minor in Marketing

Skills

Bilingual - Spanish

Omniture

Vtrend

Webtrends

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Pay Per Click

Corel suite 7 and 8

Techonology experience: .ASP, CSS, HTML, .Net, Java Script, Cold Fusion, Oracle

Excel, PowerPoint, FrontPage, Word, Access, and Visio

Internet

Microsoft Money

Microsoft Project

Microsoft Windows SharePoint

Photoshop CS

Corel Paintshop

Animation Shop

Project Management

SAP

Adobe Acrobat Professional

QMS

Crystal Reports

TracRecord

Trac

AutoUSA

Test Director

Reconcile

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