ASHWANI SOIN
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*, ******* *****, ******, ** – 08831
Phone: 732-***-**** • Res. Phone: 609-***-****
Email: *****@*******.***
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CAREER PROFILE
Experienced pharmaceutical professional with 4 years of retail pharmacy experience & 12 years of product management and pharmaceutical sales experience in the pharmaceutical industry
In-depth knowledge and proficiency in the daily working dynamics of retail pharmacy along with sales & marketing of various products from diverse therapeutic segments
A strategic thinker who is results oriented, pro-active, team player and adapts positively to change
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EXPERIENCE HIGHLIGHTS - Pharmacy
Overseeing all aspects involved in efficiently running the day-to-day operations of the assigned pharmacy. Developing, implementing, and delivering high quality pharmaceutical services and maintaining high standards of pharmaceutical care. Ensuring all prescriptions are prepared and dispensed in compliance with Company policy, pharmacy procedure, and state and federal laws relating to pharmacy. Providing outstanding customer service to all patients & customers. Developing and executing in-store and local merchandising programs and promoting the pharmacy business to achieve continued growth and profitability
EXPERIENCE HIGHLIGHTS - Marketing
Developing strategic marketing plans for assigned products including in-depth market analysis, effective market research activities, thought leader development, short and long term forecasting, pricing strategy etc.; Effectively integrating various marketing tactics-medical education, advertising, public relations, patient education etc. which supports the brand strategic direction; Managing all aspects of marketing mix like promotion, distribution, and product developments/changes in response to market trends; Effectively allocating key brand resources and implementing promotional tactics within allocated marketing budget for maximum ROI; Developing and disseminating promotion and training programs with input from sales and coordinating with external suppliers and advertising agencies
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ACCOMPLISHMENTS
New promotional strategies on Glyset and Vantin have reversed the 36 months negative sales trend within 4 months of aggressive sales promotion
Vantin achieved a positive growth of 5.5% in 2002 after declining by -36.0% in 2001
Enhanced and maintained the market share of Coumadin in the represented territory against an active onslaught of three generics
Reversed Coumadin sales growth from – 4.5% to 3.0% (7.5% increase in sales) within seven months of taking over a territory unrepresented for more than 2 years
Won the exclusive President’s award at McKesson/DuPont for overall best performer in the country and was gifted with a Caribbean cruise vacation
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PROFESSIONAL EXPERIENCE
Retail Pharmacist - Walgreens May’05 – Current
Entrusted with all conventional duties & responsibilities of a pharmacist in retail setting including consulting with patients and health care providers to prevent allergic and/or adverse drug reactions & evaluating contraindications due to allergies, incompatibilities, drug-drug, drug-food, or drug-disease interactions, Communicating with patients to educate and ensure their understanding of medications and dosage, drug therapy, and drug interactions, and counseling them to facilitate a positive outcome, Assisting customers with OTC product selection, Participating in training, orientation, and education of pharmacy staff, including HIPAA Privacy training for all associates who handle or access Protected Health Information, Providing support to pharmacy students, technicians and clerks performing pharmacy functions and overseeing their work to provide and maintain high standards of patient pharmaceutical care, Regulating the pharmacy inventory during assigned shifts, placing orders with vendors, verifying all drug orders received, logging invoices and processing transfers between stores
Pharmacutical Sales Specialist – Ventiv Health May’03 – May’05
Promoted Allegra, Allegra-D, Nasacort and Oxytrol to physicians in Central NJ area based on contractual agreements between Ventiv Health and Aventis and Watson respectively. Performed all conventional job responsibilities of a pharmaceutical sales rep and achieved every assigned target in terms of sales value and market share for all assigned products.
June’02 – May’03
Product Manager – Syncom Pharmaceuticals / Pharmacia
Entrusted with the entire brand management functions of Vantin (Cefpodoxime Proxetil) and Glyset (Miglitol) – Pharmacia products whose marketing rights have been retained by Syncom Pharmaceuticals till patent expiration.
Assisted VP- Sales in ongoing field force expansion & territory optimization by utilizing various analytical and market research tools. Coordinated with tele-services department for brand promotion in uncovered/vacant territories. Reviewed the financial and operational viability of other Joint venture proposals at Syncom
June’01 – May’02
Program Manager – McKessonHBOC / DuPont Pharmaceuticals
Specific job responsibilities included developing and implementing corporate policies & procedures, generation, analysis and distribution of monthly call reports & other monthly reports to senior management, implement and manage the annual sales incentive plan, provide periodical analysis on sales budget achievement, expenses and overall performance of the contract. Coordinate with the client to ensure operations are in compliance with PDMA directives including product sample accountability for the field force
Apr’99-May’01
Cardiovascular Sales Specialist, McKessonHBOC / DuPont Pharmaceuticals
Was responsible for marketing cardiac products of DuPont Pharmaceuticals – Coumadin, Prinivil and Cardiolite Preserving market share of Coumadin against onslaught of generic variants, enhancing overall volume of the warfarin market, establishing the credibility of Cardiolite as a premier cardiovascular diagnostic agent and meeting Prinivil sales call target were the chief objectives besides other responsibilities typical of a Medical Representative
Additional responsibility as the Corporate Sales Trainer – imparting training to new recruits in areas of SFA, PDMA regulations, corporate norms and policies and product knowledge
1992-1998
Job Description involved product management functions in various large & mid-sized pharmaceutical organizations in India. Was also one of the few select professionals who spearheaded the launch of PURDUE-FREDERICK in India. Was entrusted with marketing their ‘CONTINUS’ range of products and formulated the marketing plan for launch of MS Contin in India
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EDUCATION
- Masters in Business Administration (MBA) in 1992
- BS in Pharmacy completed in 1990
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References available on request