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Project Manager Management

Dallas, Texas, 75243, United States
May 26, 2010

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**th May, ****

Al Asi

Dallas, Texas


Cell Phone: 903-***-****

Subject: Application for the position of Project Manager

Am an experienced professional with national and international experience seeking a senior management position in a dynamic and enterprising environment in business management preferably in a service industry including airline industry/aviation management. I believe am equal to the challenge at hand.

I have both the relevant Academic and Professional qualifications as well as the diversified experience in senior management positions including at the international level.

Academically, I have a BS in Aviation Management (Business Administration & Economics), Our Lady of the Lake University, San Antonio, Texas & an MA in International Relations/International Business, Georgetown University, Washington, DC.

Professionally, am an IOSA certified Quality Management auditor/inspector (IATA regional offices, Montreal, Canada, December, 2005). The IOSA is the IATA airline operational Quality, Safety and Security certification and is essentially in line with both ISO and FAA standards. And thou have not been an active flyer for a number of years, am an FAA certified pilot-CPL, SML, IR and CFI ratings (Included here just to show the scope and level of acquired skills).

Additionally, I had enrolled in and completed an intensive two-year in–house on-the-job executive management training program with my employer-an International Airline-in all aspects of airline management with emphasis on Marketing/Sales and thereafter attended numerous specialized courses, seminars and workshops: in leadership/management, professional, business and technical areas.

I have over twenty five years of national and international business management experience mostly in the highly developed airline industry in progressively senior and responsible management positions.

My experience is focused on both the business and the operational/technical areas of the airline industry and the aviation sector: Management of people and resources, Marketing/Business and Market Development, Strategic Planning, Corporate Affairs, Project Management and Total Quality Management including: Process Optimization, Performance Measurement, CRM/CSM, Risk Management & Total Quality Audit).

The airline experience has helped me develop and sharpen my time management skills, adhere to and respect on-time-performance and the performance standards required to achieve and sustain it. My experience in strategic planning helped develop and consolidate my skills in the cost-effective deployment and synergy of resources, cost/profitability and revenue management analysis. It also sharpened my research, analytical and presentation skills and attention to detail while keeping an eye on the achievement of strategic objectives.

Marketing/Sales both at the home base and abroad, helped consolidate and refine my business development and negotiating skills and the ability to achieve set revenue targets. It also helped me develop such a dedication to uncompromisingly high standards of customer service/customer satisfaction both to internal and external customers-which satisfaction is a key performance indicator among others.

As an airline executive and a certified pilot, I have gained solid knowledge of and experience in airport operations and environment including quality, safety, security and an understanding for the requirements of airport customers both airlines and travelers. The airline industry is essentially a logistics business: transporting people and goods in comfort, safety and speed.

More over, I have acquired a healthy understanding of and experience in Total Quality Management including quality assurance, process management/process optimization, departmental and corporate performance measurement (KPI’s), benchmarking techniques and risk management which were part of my responsibilities as Head of Corporate Quality Management Department (CQM).

I offer leadership by example, am people oriented, a team player, initiated and managed change and capacity building successfully; am focused, disciplined, result-oriented and have the ability to work under pressure. I possess highly developed interpersonal and communications skills both oral and written, analytical and presentation skills as well as the ability to articulate positions in a clear and concise manner both to internal, external end users and stake holders. I have the ability to operate effectively across cultural barriers of all sorts.

I have traveled extensively, am well read, and enjoy travel, sports, classical music and working in a challenging, dynamic and enterprising environment.

Accordingly, am ready for a challenging management position and given the opportunity will render a good account of myself.

Please do not hesitate to contact me should you require any additional information.

Al Asi


May, 2010

AL /MA Asi



Seeking a senior executive or consultant position in a dynamic and enterprising organization and preferably in the airline industry where I can utilize my education, training, skills and experience.

Academic Qualifications:

* MA in International Relations & International Business Diplomacy, The School of Foreign Service, Georgetown University, Washington, DC.

* BS in Business Administration & Economics (Aviation Management), Our Lady of the Lake University, San Antonio, Texas.


* An intensive two-year in–house on-the-job executive management training program with an international airline in all aspects of airline management. I attended numerous specialized courses, seminars and workshops: leadership/management, professional, business and technical areas both at corporate Head Office and abroad with IATA, Boeing, Airbus and several International organizations.

* FAA Certified Commercial Pilot, Instrument and Instructor’s ratings Single & Multi-engine Land.

* IOSA Certified Quality Auditor (IATA Safety, Security & Quality Certified Auditor), Montreal, Canada.

Work Experience: Highlights

* Over twenty five years of Airline/Aviation experience.

A)Senior Airline Executive:

* Career Path Development: Executive Management Trainee, Marketing Manager, Director of Market Development/Route Network, Executive Assistant (Equivalent to VP) to the Chairman/CEO & Director of Special Projects), Director of Strategic Planning & Economic research, Head of Cargo Fleet Operations, Regional Manager UK & Ireland (London) & Regional Manager The Netherlands (Amsterdam), Assistant Vice President Corporate Airline Planning, VP Corporate Affairs & Head of Corporate Quality Management Dept,(Airline Quality, Safety & Security).

Summary/Abstract of Work Experience:

* Thrust of experience in Marketing/Business and Market Development, Strategic Planning & Quality Management in senior management positions;

* Diversified and proven record in the highly developed airline industry ; to meet specific revenue targets in diverse markets worldwide; combined both head office and field experience;

* Extensive travel/knowledge of markets in Europe, USA, Middle & F.E. Considerable interfacing within the Airline Industry, Travel Agents & Civil Aviation Authorities;

* Conducted trouble-shooting missions on distressed routes/stations facing unsatisfactory commercial performance and successfully implemented practical solutions to remedy problems;

* Contributed to and coordinated the activities of opening of new markets/stations/new routes in a systematic manner from market surveys and feasibility studies to the commencement of operations; acted as project manager/coordinator for such activities with all departments;

* Closely coordinated and contributed to product development activities and was instrumental in the design/introduction of the new “Business Class” product in coordination with all departments-which product was introduced on the basis of market segmentation research and of the profile of the business traveler;

* Initiated the introduction of and created the awareness at management level for the Revenue Management/Capacity Control program in order to improve traffic mix & maximize revenue;

* Formulated/developed pricing strategies/policies and models on the basis of existing and potential market segments/price elasticity and feedback from sales force/distribution, in relation to deployed seat inventory/capacity;

* Contributed to the negotiation of bilateral and commercial agreements, joint ventures and interfaced with distribution channels (GSA’s & Travel Agents), Airlines, Civil Aviation Authorities and other government agencies; represented the airline in many regional and international seminars and conferences;

* Negotiated aircraft leasing as well as Ground Handling contracts for scheduled and chartered flights for both passenger and cargo Operations; highly developed negotiating skills;

* Initiated the formulation, introduction and implementation of GSA (General Sales Agents) selection criteria to facilitate the effective management/monitoring of GSA agreements with Travel Agents and Tour Operators worldwide;

* Created the Advertising/Promotion unit within the Marketing Department; planned and executed targeted advertising and publicity campaigns in concert with appointed advertising agencies at corporate & commercial levels; established a healthy rapport with local and international media;

* Reorganized and managed the air cargo division on basis of new manpower deployment, rationalization of cargo capacity on full-fledged freighter aircraft as well as on passenger aircraft; reorganized major air cargo/trucking hubs particularly in Europe (Maastricht), and introduced new marketing/pricing and revenue management/capacity control policies, Ultimately transforming the cargo operation from net loss to net profit and generating over $US 60 million annually;

* Oversaw airport services/ground handling activities and jointly negotiated the handling contracts with handling agents in a cost-effective manner for the airline covering among others stations at London Heathrow, Amsterdam Schiphol & Maastricht airports.

* Prepared and implemented operating budgets as an effective tool for the achievement of strategic corporate objectives by rationalizing cost and boosting revenues;

* Contributed to and conducted strategic commercial planning activities such as fleet planning, market research, traffic forecasts, airline scheduling, costing/profitability and route economics’ analysis;

* As the Director of Strategic planning & Economic Research in the corporate planning department, I contributed to a number of “THINK TANK” groups working on the development of strategies and policies at corporate management level;

* Established an effective communications & reporting system between corporate management and some 50 stations worldwide for the achievement of an effective two way flow of information;

* Highly developed communications, writing, analytical and presentation skills with the ability to communicate effectively across cultural barriers of all sorts;

* Highly developed managerial skills; progressed to senior and responsible positions at corporate head office as well as field assignments abroad; progressively managed a staff of between 5-100 persons and responsibility for generating revenues of between $5-$60 million annually;

* Conducted numerous risk-based total quality, safety, security and internal audits across all airline departments at head office as well as out stations such to ensure over all compliance with the highest operational standards of airline Safety, Security, Quality, Punctuality, Financial, Commercial and Management performance.

* Well-read, keep abreast of regional & international relations, enjoy classical music, travel, different cultures, reading, sports and working in a challenging and enterprising culture.

A) Northrop: San Antonio, Texas

Employed with Northrop Worldwide Aircraft Services Inc. as an Aviation Consultant/Instructor of aerospace science at Lackland AFB, San Antonio, Texas, in support an aircraft maintenance training program for several hundred foreign national air force personnel over a five year period. This assignment involved liaison with Northrop parent headquarters and the corporate customer.

B) Flight Instructor:

Employed as a part time Flight Instructor at both San Antonio international

& Stinson Airports, San Antonio, Texas.


References will be provided upon request.

Contact this candidate