Interactive Producer / Online Marketing Expert

Benjamin L. Green │** Summer Street, Portland, Maine 04102 207-***-****│***@*********.**

OBJECTIVE: Role in Interactive Marketing which allows me to utilize my skills and optimize professional growth while contributing in a collaborative, team environment, focused on results – through vision, innovation, experience, and passion.

EXPERIENCE:

Principal / Lead Producer, Crossroad Media Innovations (Formerly Crossroad Strategies)

Washington, D.C. June 2001-Present

Oversee and guarantee timely, on budget production and distribution of all deliverables. Lead client initiatives through a concise 4-part methodology which encompasses Discovery, Design, Development, and Deployment. Drive collaboration among all players to ensure successful results.

Focus PPC search campaigns on addressing appropriate audiences, creation of logical keyword groupings, measuring high-level performance and drilling down. Utilize analytical tools and analysis to leverage the long tail of search. Strategy involves basing bids on ROAS and monitoring bid levels for key terms daily. Prevent trademark infringement by registering specific brand terms with search engine vendors to prevent competitors from using those terms in their listings. This approach reduces average cost per click by 48 percent within 8 weeks. Conversions typically rise by 50% or more, and ROI increases by 175% on average.

Optimize client landing pages by focusing content and structure around ROAS for email marketing and paid advertising campaigns. CMI's most successful landing page strategies have boosted conversion rates by a minimum of 75% over iterations of the same selling point / product sets by previous vendors or in house formulations.

Develop client storyboard conceptualizations, act as point of contact for development and delivery of wire frames, UX flows.

Facilitate clear and smooth communication among engineers, designers, clients. Develop launch marketing strategies to maximize 'buzz' around client initiatives. Research and advocate for use of new technologies and best practices, deliver site traffic briefings which document and quantify return on investment. Establish and maintain strong relationships with key stakeholders, 3rd party vendors. Design and deploy online donations systems which have raised over $100m to date.

Skills Summary:

Strong Knowledge of SEO/SEM, Google Adwords, Google Analytics, PPC Strategy, WebTrends, CAN-Spam compliance, Landing Page Optimization, RUP, Agile, Online Privacy Best Practices

Technical Expertise Summary:

Strong Knowledge of HTML, Photoshop, MS Visio, MS Office Suite, LAMP, CRM Applications, CMS Applications

Working Knowledge of Javascript, CSS, Dreamweaver, Flash, DHTML, Ajax, Ruby, CGI, Perl, IIS, MS Server 2003, Nielsen Netratings @Plan / AdRelevance, ComScore Ad/Brand Campaign Metrix

Director of Internet Operations at Gore 2000

Washington, D.C. / Nashville, TN January 1999 – January 2001

Oversaw execution of Creative, Strategic, and Technical initiatives for the campaign web site and the subsequent redesign and relaunch / rebranding of the site in August 2000 at the National Convention in Los Angeles

Raised over $5 million in online contributions (most of any 2000 campaign site)

Gathered over 225,000 email addresses (largest political email list for 2000)

Produced over 70 live webcasts

Won best campaign website award for 2000 from PoliticsOnline.com

Modeled high traffic periods for utilization of the Akamai Edge Suite

Recognized by Forrester Research as a model for site uptime performance

Conceived and deployed groundbreaking online social networking with the "InstantMessageNet," – a MySpace/Facebook – styled application which empowered supporters from all over the US to connect with each other on a real-time, peer-to-peer basis – based on geography and common issue interests.

Director, Interactive Media at Democratic National Committee

Washington, D.C. November 1997 –February 1999

Vendor evaluation, selection, budgeting, project management and oversight/development of seven public websites, including the first-ever Staff Intranet.

Formulate and execute a comprehensive redesign in1998

Partner at the New Media Factory

Washington, D.C. November 1996 – January 1999

Led Internet development and opposition research for political campaigns, trade associations, issue

advocacy groups, small businesses, and Democratic political consultants.

TNMF Principals launched and maintained NewtWatch.org - the first-ever web-based Political Action Committee

Internet Director at John Kerry for U.S. Senate

Boston, MA February 1995 – January 1997

Achieved groundbreaking results by converting thousands of passive supporters to active participants in campaign events – in 1996!

Led creative and strategic development of the campaign web site

EDUCATION:

George Washington University's Graduate School of Political Management

Washington D.C.

M.A., Campaign Management, 1997

Northeastern University, Boston MA

B.S., Political Science & Communications Studies 1994

REFERENCES:

12 References listed at http://www.linkedin.com/in/bengreenlinkedin

Additional references available upon request

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