Design Manager

Rajdeep Das

Write: *******.***@*****.***, Talk: +91-810*******

OBJECTIVE

Visual communication and Creative design position to build & lead high technology organizations. Specific interests include design, HCI (Human Computer Interaction) and communication strategy. Formulation, design implementation for high-technology firms. Design & development of state-of-the-art software usability, interfaces for better user experience, new revenue stream ideation.

SKILLS SNAPSHOT

Leadership/ Business:

More than 17 years of Creative Director-level experience building design teams from ground-up, including hiring, mentoring, methodology, process definition and project management. Several years as design team lead or Information architect, several full lifecycle project experience as client liaison, consulting to senior executive team, entrepreneurship /start-up experience.

Extensive technical/Creative know-how:

In-depth experience with requirement study, analysis, visualization, designing, prototyping and execution. Adept in user centric design processes in defining system/application interaction design, user interface design, user experience planning and usability. Complete familiarity with GUI guideline development, design and documentation for consistent information architecture (IA).Implementing accessibility requirements and guidelines. Conceptualizing and designing corporate identity programs. Experienced with development of automotive, web sites, PDA’s, cell phone, Product user interfaces and campaigns with all new media technologies, television and print.

EXPERIENCE

(Sept 2011- Till Date) Manager HMI (Human Machine Interface),

General Motors Technical Center India, Bangalore

Responsible for automotive cockpit system graphic user interface (DIC and Infotainment clusters) designs for GM brands like Cadillac (CUE), Chevrolet GMC. Fulfilling multifaceted user demands, easily usable, learnable, futuristic show cars. Setting up and managing the HMI team, development of production screens layout and interface designs for the cockpit information architecture. Incorporating corporate identity elements.

Defining the team’s roles, processes and design methodology, application/ design/ Automotive guidelines/ regulations, and recruitment.

Developed a design work flow for quick delivery, and fast turnaround.

Designed innovative prototypes for futuristic automobile interfaces

Deployed production graphics and UI themes for 2014 GM cars

(July 2009 – Sept 2011) Design Consultant Kolkata

Interaction Design, Usability analysis, Creative Direction, Visualization, Animation, Illustrations, for multiple organizations and startups.

(Nov 2007- July 2009) Verizon Data Services, India, Hyderabad/Chennai

Technical Manager / Creative Director, VSO (Verizon Services Organization) Design Center

Responsible setting up Design Center of Excellence from scratch, in geographically disperse locations. This includes recruitment, delivering Web2.0 compliant designs/user experience across ERP and non ERP applications for Verizon IT

Defining the team’s roles, processes and design methodology, application/ design/ accessibility guidelines, profile based guidelines and recruitment.

Developed a design standard, through heuristic evaluation, expert reviews, interface audits, inline with Web2.0 and Verizon’s corporate branding standards for providing seamless user experience all across Verizon IT applications

Designed reusable components and processes for ERP (PeopleSoft and SAP) applications

Deployed Verizon’s Knowledge/Learning Portal (NetLearn), accommodating Verizon’s new branding standards and Web 2.0 standards in record time.

(Sept 2006- Nov 2007) Technical Manager, Sr Visualizer/ Graphic Designer, IT Strategy and Planning, Verizon Corporate Systems

Responsible for all visual communication material for internal, external and all lines of business (LOB) of Verizon communications. Working directly with senior executives and senior management of the organization to define the organization’s IT Strategy and visual communication needs.

Defining broad level business and technical concept prototyping for the technical/ business evaluation teams across the organization. Conducting usability lab tests, setting usability goals, creating scenarios, lab report.

Developed presentation materials, in print, web and multimedia requirements for regular investor and Verizon communications board.

Designed Full scale exhibitions and corporate displays for Verizon CIO and other board members visits/ events/ product launches/ road shows in major trade shows, universities and other business seminars.

(July 2005- Sept 2006) Systems Engineer, HCI Expert / Graphic Designer Verizon iobi concept development and prototyping, Verizon Verizon Architecture and eServices

Responsible for designing and enhancing new features and improvements for Verizon’s several telecom, broadband and fiber products. Managed and led of a strong design and prototyping team which includes designers, developers, business analysts, programmers and creative/technical writers.

Defined user experience standards for touch screen and non/less tactile interaction devices. Conducting contextual enquiry, and incorporating contextual design process. Defining questionnaires for collecting user data.

Developed map based searches for touch screen interfaces

Designed Set top box interfaces, which operates from normal TV remote as its input device.

Deployed barding standards and managed several supports sites and software wizards for some of the Verizon’s up coming products.

(July 2003- June 2005) Systems Engineer, HCI Expert / Graphic Designer, Verizon iobi Product Management Architecture and eServices

Responsible for ideation of new generation telecom product, prototyping for future product concepts. Led a team of highly creative professionals, which includes designers, business analyst, developers and creative/technical writers.

Defined user requirements through direct interaction with the users. Analyzing User data, translating user behavior into product vision. Worked closely with business analysts and the branding team for creating need based concepts for the market and the competitors.

Developed new product concept wire frames and presentations for in-house and vendor circulation.

Designing and conceptualizing the product interfaces, all new business initiative prototyping for future concept products. Product packaging. Demos/walk through for the products.

(Dec 2002- June 2003) Sebiz Info Tech Rochester, NY, Chandigarh, India

Creative Director, Head user experience group in India Sebiz Specializes on automotive E-Learning and communication segment clients like Volvo, Honda, Harley Davidson etc

Defined and formulated the creative Content management and Design strategies, according to the client needs.

Developing corporate branding strategies for the clients (Print and New media)

Designing the product interface, web sites, product demos and product

(Jan 2001-Dec 2001) ITpreneurs, Hague, The Netherland, New Delhi, India

Creative Director headed the User Experience Group for ITpreneurs, a leading provider of e-learning training solutions in the area of IT management and control best practices. Lead a team of creative people which includes designers, developers and creative/technical writers and programmers.

Defined a thorough creative and Design strategy inline with the AICC, ADL/SCORM guidelines

Developed reusable content for different LMS (Learning Management System)

Designed ITIL Learning content, web sites, Product Demos and Product packaging

(Aug 2000-Jan2001) q Media Group Network, New York City, Noida.

Creative Director for qMGN, an internet product startup, responsible for setting up the offshore design center in India

Defined the product (q) branding, user experience, Interface, Interaction planning, usability, testing and promotional strategies.

Developed product web sites, promotional channels and help system

Designed Innovative skins, full scale marketing materials, pavilions and promotional media materials for the product promotions

(July 1999 - July 2000) India Today Group Online, New Delhi

Sr. Designer/ Associate Creative Director India Today Group Online is the web enabler for Living Media India Limited. Responsible for bringing sever weekly/biweekly/ monthly print magazines online. Innovation and ideation for the fast evolving internet scenario during pre DOT COM era.

Defined design, IA and content strategy for bringing seven pint magazines online.

Developed event based web sites, promotions, exhibition, product launches online, print, outdoor campaigns and TV commercials

Designing and maintained, very high traffic news and financial news portals

Deployed several advertiser/channel partner websites and champagnes

(Nov 1998 - May 1999) Ram Mohan United Studios Ltd, Mumbai

Visualizer/Animator for RMUSL, handled post production of 2D television commercial animation

(Oct. 1996 - Dec.1997) Channel 4, Ajman Studios, UAE.( A subsidiary of BBC)

Worked as a communication designer,

EDUCATION

1994-96 Indian Institute of Technology, Bombay. Master of Design (M Des.)

Visual Communication

1988-93 Govt. College of Art and Craft, Calcutta Bachelor of Visual Arts (BVA) Honors.

Painting in Western Style

SOFTWARE SKILLS

Web/Design HTML,CSS, Dreamweaver, Flash, Photoshop, Illustrator, InDesign

Television Alias, Power Animator, Maya, 3D Studio Max,

Office MS Office, Visio, MS Project.

Others Illustration, Typography, Story Boarding, Visualization, Animation, Painting

HONORS/AWARDS / ACHIEVEMENTS

2002-2004 Nominated for Verizon Excellence Award, Awarded two Verizon Outstanding Performance award for design contribution in the organization.

2002-2003 Attended numerous HCI seminars, and presented papers, which includes a seminal with Arian Marcos, and HFI

1997-1998 Awarded for best children’s proportions in UAE for Channel 4Ajman TV

1991-1992 Chitrabani Photographic Association, Kolkata Diploma in Advance Photography Specialization in Photo Journalism

STUDENT PROJECTS

o Design and execution of multimedia presentation for Industrial Design Center (IDC) IIT, Bombay

o Television spots in animation for social causes, attempting several experimental animation techniques like 3d, stop motion, clay animation etc.

o Student film: Short animation film about human food chain with Rammohan Biographics and an experimental animation film on the shape of the earth. .

FREELANCE PROJECTS

o Participated in several HCI conferences and seminars.

o Successfully undertaken group trainings in HCI, usability, brain storming sessions for in-house development programs

o Undertaken photographic and video graphic assignments for news houses, research works TV and print productions.

o Designing books, illustrations, CD covers and several package designs for small research groups and individuals.

o Stage designing, Pavilion design and Exhibition design for concerts, trade shows and fashion shows.

PERSONAL INTERESTS

Photography (Specialized in Infrared, Astro, Underwater, Arial, Extreme macro) Astronomy, Traveling, Swimming, Horse Riding, Mountaineering, Snow Skiing, Paragliding, SCUBA Diving, Tennis, Painting, Sculpting, Origami and Beatles.

Contact this candidate