Sales Manager

Jayant V. Patel

Mobile :+91-982******* (Pune)

Email : *************@*****.**.**

Seeking senior level positions in Business Development/ Sales/ Channel Sales Management with a leading organisation in the FMCG/ Consumer Durables industry

CAREER ABRIDGEMENT

● Over 22 years of experience in business strategy planning, sales and marketing, distribution/channel management etc in FMCG/ Consumer Durables industry

● Displayed skills in managing sales operations for the promotion of company products and achieving the assigned targets.

● Experienced in handling complete operations for achieving top-line and bottom-line profitability.

● Proven track record of increasing revenues, establishing channel network, streamlining workflow and creating a team work environment to increase the market share.

● Proficient in identifying and developing channel partners and monitoring their activities for deeper market penetration and reach

● Stupendous communication & analytical skills, honed with the ability to liaise at all levels of management

PROFICIENCY FORTE

A. Strategic Management

● Strategizing long term business directions to ensure maximum profitability in line with organisational objectives.

● Formulating business plan for organisational development and accomplishment of top line and bottom-line profitability

B. Profit Centre Operations

● Handling the overall business operations which involve conceptualizing and implementing sound business strategies for accomplishment of sales targets.

● Undertaking business review on daily weekly and monthly basis and resolving the problems/ obstructions in market amicably.

● Leading & monitoring the performance of team members to ensure efficiency in operations and meeting of individual & group targets.

C. Marketing / Business Development

● Forecasting monthly/annual sales targets and executing them in a given time frame thereby enhancing existing clientele.

● Territory mapping & market segmentation to identify new customer groups to market various products & increase market share.

● Exploring and developing new clients and negotiating with them for securing profitable business

D. Sales & Marketing

● Developing marketing strategies to build consumer preference and drive volumes.

● Evaluating marketing budgets and ensuring adherence to planned expenses.

● Devising promotional programs for maximum market coverage and reach

● Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.

E. Channel / Distribution Management

● Identifying & networking with channel partners, resulting in market penetration & reach.

● Evaluating performance & monitoring their sales and marketing activities.

● Handling logistic & supply chain function ensuring ready availability of stock at all the selling points.

ORGANISATIONAL DETAILS

Since Aug’ 1999 with Berger Paints India Ltd (Rajdoot Division) as Regional Sales Manager (West)

● Heading the sales and business development activities for promotion of decorative paints in the western region covering Maharashtra, Gujarat, MP & Goa with a team of 23 members.

● Designing and implementing business strategies and developing a network of channel partners to accomplish the given targets.

● Key role in the Re-structuring of Distributors Network in Maharashtra

● Visited Thailand all expenses paid trip by company on achievement of sales targets

● Successfully handled the launching of new products

● Keeping effective outstanding controls.

● Received Monetary Awards several times from company on achievement of sales targets

Jan’ 1991 – Jul’ 1999 with Swastik Surfactants Ltd as Area Sales Manager (Maharashtra)

The Growth Path

Joined as Sales Executive

Promoted as Senior Sales Executive, 1993

Promoted as Area Sales Manager (Maharashtra), 1997

● Directed a team of 16 members for the promotion of FMCG range of products viz. Swastik Shikakai Soaps, DET Detergent Powder, Genteel liquid wash, Swastik Natural hair wash, Neem soap, DET Cake (soap), Super 777 Bar, Swastik Perfumed Castrol Hair Oil etc

● Independently managed the profit center operations for accomplishment of top line and bottom line profitability

● Actively involved in new product launches

Commenced career with Parekh Marketing Ltd as Sales Officer (Consumer Product Division) (HQR) Pune from May’ 1989- Dec’ 1990 p

● Promoted the brand “Fevicol” (Consumer Product Division) through dealers & distributors network (Channel Sales)

● Managed dealers and distributors network effectively including C& FA’s operations

● Achieved Secondary Sales Targets/primary sales through proper merchandising activities

● Managed distribution of the products in the given territory

● Keeping effective credit control

EDUCATION

1989 MBA (Marketing) from University of Pune

1987 B.Sc ( chemistry) from University of Pune

Computer Course from NIIT – SWIFT FOUNDATION.

PERSONAL DETAILS

Address : " PADMALAYA " Survey No. 13/4 ,

Opp. Shakti Krupa Apt. , Morya Park,

Pimple Gurav, Pune-411 061.

Date of Birth : 18th November 1966

Passport No : J 2797199

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