RASHIDA MITCHELL
*** ********* **** ******* ● Bridgeport, CT 06610 203-***-**** ● Cell: 203-***-****
************@*****.***
SUMMARY OF EXPERIENCE
• Experience in using market research to establish brand objectives and develop marketing programs
• Expert in Microsoft Office Software, Quickbooks, ACT, in addition to design software, e.g. Photoshop and Illustrator
• Self-motivated, reliable, dependable, dedicated individual with strong organizational and analytical skills.
• Excellent communication and grammar skills coupled with the ability to handle multiple tasks independently as well as in a team atmosphere.
• Possess a positive and pleasant attitude, professional telephone manner, and remarkable interpersonal skills.
PROFESSIONAL EXPERIENCE
5/08 – 01/12 Advantage Sales and Marketing dba Integrated Marketing Services, Inc., Norwalk, CT
A full service agency that looks to partner with our clients and support them in various capacities. Some of our clients look to IN as their Consumer Promotion agency. Other clients rely on IN for our Shopper Marketing expertise. Some clients tap into our Planning and Analytical talents while others may reach out for Creative projects.
Office Manager/ Executive Assistant
• Provided support to President and Vice President by preparing and editing communications, making travel arrangements, expense reports, coordinating meetings, disseminating information to staff and clients, and assisting in creating presentations.
• Provided office coverage by assisting in administrative duties such as replenishing supplies, mailroom and phone coverage. Maintained a friendly and professional environment by greeting and assisting visiting colleagues, vendors, clients and customers. Also provided a clean, safe work environment by inspecting and scheduling maintenance, and ensuring that all office equipment is properly accounted for.
• Organized group meetings by participating in scheduling dates, notifying participants, preparing agendas and arranging refreshments. Ensured complete record of meetings by acting as recording assistant.
• Assisted with documentation of internal policies and procedures, newsletters, training materials, and other communications. Maintained customer confidence and protect operations by keeping proprietary information confidential. Facilitated information flow by serving as liaison between Division Manager, Business Manager, and others.
• Responsible for handling Human Resource issues and employee problem resolutions while overseeing the selection and recruitment procedure of new employees. Train and orient the new employees about the office policies, procedures and equipment. Devise training programs for the employees and makes arrangements for such sessions to be conducted.
• Scheduled employee holidays, benchmarked employee salary increases against current standards, performed employee performance evaluations and managed travel and expenses in Concur system for all office employees.
• Held meetings with the senior management to review performance of the company and the staff. Deliver reports and presentations regarding the finances and the working of the office to the senior management. Involved in the meetings that the management conducts about the organization's policies and the steps that it plans to take for its strategic development.
• Prepared market surveys, reports on competitors strategies etc. Design attractive presentations for the promotional campaign of the product. Responsible for providing quotes, generate sales, promote sales and marketing
7/00 – 5/08 CRN International, Hamden, Connecticut
A marketing and media production company, specializing in the development of consumer and trade promotional campaigns, using radio as its primary medium. Clients include Pepsi, M&M/Mars, Hershey, Hormel, Kraft and Kellogg’s.
Administrative Assistant
• Performed Account Services duties in support of two national sales directors; including market and media research, project coordination, development of sales proposals, pricing models and post campaign reports and general administrative support.
• Assisted the company to break into and become leader in, Tween and Teen marketing through research and development of concepts that led to meaningful brand awareness and significant growth in sales.
• Participated in a five member focus group selected by the company president to develop creative strategies to restructure a $1.6 million campaign: the enhanced campaign resulted in the client increasing their investment by 23% and renewing the campaign for three consecutive years.
• Created and prepare station proposals for promotional and media campaigns as well as entering all markets, GRP goals and budget goals into the rating system (STRATA).
5/99 – 7/00 Evaluation Associates, Norwalk, Connecticut
A full consulting firm providing services to the institutional investment community since 1976. Client list includes pension and retirement plans, foundations, endowments, financial service organizations and high-net-worth individuals.
Performance Analyst Assistant
• Performed Administrative duties in support of the Performance Measurement Department.
• Calculated, reconciled and verified manager returns while setting up client accounts and maintaining client documentation.
• Customized client exhibits, setting up meetings with consultants and checking analysts’ work.
3/98 – 5/99 Front Desk Receptionist
• Performed Receptionist duties covering a full switchboard, travel arrangements and greeting guests.
• Answering the switchboard in a timely and professional manner, coupled with greeting all guests. Scheduled all conference rooms, in addition to maintaining and tracking the Conference Link Phone.
EDUCATION
Southern Connecticut State University, New Haven, CT
Bachelor of Art, Sociology