Marketing Director, Strategic Planning, Digital Marketing, Branding
Resume:
ANTHONY L. BUZZEO
*******@***.***
South Salem, NY 10590
Residence 914-***-****
Mobile 203-***-****
MARKETING/ STRATEGIC PLANNING/ BUSINESS DEVELOPMENT
Dynamic Management Professional combining creative talents with strong business acumen to create value-added synergy in identifying and capitalizing on market opportunities to drive revenue growth and capture market share.
—Core Competencies—
Strategic Market Planning / Digital Marketing / Branding / Product Management
PROFESSIONAL EXPERIENCE
Director of Marketing -2007 to 2009
SAMMA SYSTEMS, New York, NY
Created marketing plans to facilitate business goals for SAMMA, a tech startup whose clients include the Library of Congress and major broadcasters. Served as Product Manager for first-of-its-kind new media videotape-to-digital files encoding solution. Defined product feature set using market research, outsourced contract manufacturing, devised pricing and managed BOMs for all product groups. Headed up company branding initiative; selected and managed
vendors for logo and website design. Provided creative input on content, messaging, graphics, layout, links and style. Executed website SEO strategy and managed website PHP content daily. Produced all collateral and marketing tools including brochures, success stories and ROI tools. Prepared advertising and PR Strategy as well as media and tradeshow plans. Co-designed customized Salesforce CRM and provided daily support to sales team. Devised and maintained marketing budget and kept within planned expenses.
+ Strategically leveraged company brand awareness, leading to acquisition by FRONT PORCH DIGITAL.
+Delivered award-winning SAMMA SoloTM digital file encoding system to market in 4 months. (Broadcast Engineering’s Pick Hit, IBC 2007).
+Overhauled company website and executed SEO strategy which increased organic web traffic threefold.
+Increased online awareness and generated leads through web banner ads, E-newsletters and partner links.
Vice President /General Manager ? 2005 to 2007
STERLING SOUND, New York, NY
Managed world-renowned music industry mastering studio whose projects captured 69 Grammy nominations in 2005. Developed overall product strategy and marketing direction to support digital-based business models (E-mastering). Supervised 20, including 4 studio managers and office staff. Monitored P&L, receivables and advised partners on
capital investments.
+Implemented technology-driven global strategy to increase 2005 sales 6%; established rep base in 4 European countries.
+Co-designed and implemented customized Sugar CRM system that streamlined operational workflow and
dramatically improved customer experience.
+Overhauled company website and directed world-wide localization, realizing new overseas “E-mastering” revenues to offset declining domestic revenue streams.
Channel Manager—MI (Music Industry) ? 2004 to 2005
SENNHEISER ELECTRONIC CORP., Old Lyme, CT
Managed all aspects of $30M business division for manufacturer of leading electro-acoustic products (premium brand microphones, headphones and RF wireless systems) with global sales of $210M. Developed overall channel strategy, implemented promotions, POP, and media relationships. Maintained sales, margin and inventory goals. Attended key tradeshows (NAMM, CES) and assisted sales team with major prospecting.
+Capitalized on well-established relationships with MI national chain Guitar Center to expand microphone and headphone product lines resulting in $4.2 million increase.
+Implemented creative load-in/sell-thru promotions that cross-pollinated newly packaged products within MI, CE (Consumer Electronics) channels.
+Spearheaded e835 Sales Associate Challenge with top client GC realizing 40% unit movement closing gap
with price point dominant Shure SM58.
Product Manager—Wired Microphones and Specialty Products ? 2001 to 2004
SENNHEISER ELECTRONIC CORP., Old Lyme, CT
Promoted from initial position as Associate Product Manager after 6 months. Developed overall product strategy for all wired microphones. Managed product life cycle for 400+ SKUs distributed across MI, Pro Audio and CE channels. Managed all aspects of product launches including strategic positioning, pricing, packaging, demand forecasting and
training of internal/external reps. Created promotions, attended key tradeshows (AES, NAB, NSCA). Created concept and copy for marketing materials, brochures, catalogs and pricelists. Assessed customer needs, competitive intelligence and competition with focus on new product development.
+Maintained prolific launch schedule; 15 products and 2 major lines (IS MICS & 900 Series). Met aggressive sales, margin and inventory goals within 6% of 100% target three years in a row.
+Communicated market needs (and investment justification) to parent company in Germany for Installed Sound Contractor Series, spearheading major product line extension.
+Expanded globally benchmarked “EPACK” and “THREEPACK” product bundles to meet US market needs. Created packaging and outsourced product assembly.
Retained Consultant -2000 to 2001
CREATIVE ALLIANCE MARKETING AND COMMUNICATIONS, Southport, CT
Negotiated strategic alliances between brand clientele and major recording label artists. Designed innovative grassroots marketing campaigns that frequently incorporated musical components in campaign delivery.
+Innovated concept development accompanying product distribution in malls throughout U.S. Simultaneous 26-city launch produced the highest awareness of any product launch for Pepsi.
+Brokered animal ring tones deal between content provider and non-profit group.
Principal -1993-1999
WHOLE TONE MUSIC, Greenwich, CT
Provided music instruction to 40 clients weekly; brokered specialized musical instruments, acted as music contractor.
+Negotiated 300 contracts worth $400,000 on behalf of clients, exceeding goal by 20%.
+Generated revenue and profit increases of up to 45% in a single year.
Studio Manager -1986 to 1993
STERLING SOUND INC, New York, NY
Managed record mastering studio that produced one-third of Billboard Magazine’s top 100 LP’s. Booked clients, managed relations with artists, management and major record label clientele.
+Secured, and managed $800,000 CD catalog transfer project for major record label.
+Coordinated 1200+ projects over 6 years delivering $28 million in revenues.
Associate Producer / Catalog Compilationist ? 1984 to 1987
ATLANTIC RECORDING CORP., New York, NY
Promoted from initial position as CFO Executive Assistant to provide direct assistance to Jazz A&R director including material selection, recording budget management, artist relations and recording session logistics.
+Compiled critically acclaimed jazz box set which distilled over 40 years of the culturally-rich label's archives.
+Co-produced 15 jazz recordings under the direction of label founder Ahmet Ertegun.
EDUCATION
Joseph M. Katz Graduate School of Business / UNIVERSITY OF PITTSBURGH, Pittsburgh, PA; 2000
MBA - Focus: Marketing and Finance
City College / CITY UNIVERSITY OF NEW YORK, New York, NY; 1998
M.A. - Jazz Improvisation and Education
BERKLEE COLLEGE OF MUSIC, Boston, MA; 1984
Bachelor of Music
PRATT UNIVERSITY, Brooklyn, NY; 1981
Electrical Engineering coursework
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