RENWICK FARMER
*** ******** ***., #***, ****** City, NJ 0304 • 917-***-**** • ***.******@*****.***
With ten years of experience, I am a multi-talented individual with skills that make me a well-rounded candidate. I am a dedicated, flexible, integrated project manager. I have full command of both digital and print processes. I have experience in areas of print, web, direct mail, interactive media, estimating budgets, multi-media advertising, finding resources, strategic marketing, collateral production and in all channels of the industry: B2B, Direct, Retail, Print, Interactive and Broadcast. I have worked in Fashion, Beauty and Health, Med Ed, Commercial Branding, Telecom and Pharmaceutical arenas. In today’s market diversity is a true asset.
AREAS OF EXPERTISE:
• Managing of Programs and Branding Teams • Social Media Marketing
• Global scale deployment of projects • Negotiating with vendors/contracts
• Strategic Planning • Technical Asset Management
• Procedure Implementation • Print/Interactive work flows
• Digital/Web Banner Campaigns • Integrated Project Management
PROFESSIONAL EXPERIENCE
Integrated Programs Project Manager
05/09 – 11/09 DIRECTV (Acquisition Marketing) [Contract] New York, New York
• Complete ownership all interactive properties on micro sites and email campaigns
• Organized team meetings when challenges arose for a timely solution
• Directed workflow of print tactics and released to vendors
• Supervision of all marketing activities for the brand nationally
• Direct contact with vendors for management of time and confirmation of specs
• Assisted with versioning out of all tactics that were to be involved in project
• Responsible for project reporting, status, tracking scope changes and schedules
• Ensured compliance, drafted departmental policies and guidelines
• Provided scopes, analysis and best practices for reporting effectiveness
Integrated Project Manager
03/09 – 05/09 Interbrand (Branding Agency) [Contract] New York, New York
• Implemented work flow for the advertising side of the process
• Managed extensions to national and international publications
• Monitored social sites, testing viral campaigns
• Edited website content and managed timeline and budgets
• Facilitated speed to market of programs and services
• Supported the account team with explanations to clients
• Created and published media content for Royal Bank of Canada campaign
Senior Integrated Project Manager for Verizon Wireless and Sirius Radio
05/07 – 03/09 Hill Holliday (Ad Agency) [Salaried] New York, New York
• Liaison between Editorial, Copy, Account, Art, Studio and Production
• Managed Direct Mail/Retail/Digital/OOH and Interactive projects
• Took leadership/ownership of issues and drove them to resolution in a timely fashion
• Assured continuity of brand direction in all electronic content
• Troubleshot reported web links and corrected codes
• Helped to strategize message testing for focus groups, scoping projects
• Successful use Waterfall project management methodology
12/99 – 5/07 [7 years]
Client Services Manager for Vytorin/Isentress/Inegy – (freelance consultant)
09/06 – 5/07 Corbett Accel (Pharma Ad Agency) New York, New York
Project Manager for Wyeth – (freelance consultant)
02/06-09/06 Saatchi & Saatchi (Pharma Ad Agency) New York, New York
Interactive Project Manager for Established Services
11/05-02/06 Digitas (Digital Ad Agency) New York, New York
Consumer Insights Marketing Coordinator
1/03-10/05 Schieffelin Company (Branded Spirits Ad Agency) New York, New York
Traffic Manager for Strategic Marketing
2/02-1/03 Bertelsmann’s Music Group (BMG) New York, New York
Project Manager / Traffic Manager / Marketing Assistant
12/99-2/02 Abbott Laboratories Whippany, New Jersey
SKILLS:
Proficient in HTML, Flash, Visio, QuickTime, PHP, Excel, PowerPoint, MS Project, Waterfall, In-Design CS4, Illustrator CS4, Photoshop CS4, Lotus Notes, Waterfall, FileMaker Pro, Admail, AdSend and Outlook/Entourage
EDUCATION & CREDENTIALS
Bachelor of Science in Psychology
Georgia State University, Atlanta, GA
Morris Brown College
Class of 1989