Marketing Project Manager

Maria Isabel Portilla

Phone: 305-***-****

Miami, Florida

Email: ********.******@*****.***

OBJETIVES

My experience and profile are focused on projects in the area of ECommerce, Online Interactive Marketing/Management, WEB Product Development, implementation and distribution in the global scope to make direct sales. Improve customer relationships in a directed manner, but viral, interactive. Manage/ Direct web content including strategies for greater exposure and effective procedures, streamlining processes to improve the company's portfolio, partnerships and revenue.

SKILLS

International Business Development - USA - Latin America - Europe

E-Commerce Management - Interactive Marketing

Web Design - Web Content Management - HTML + CSS

SEO - SEM

Web Analytics - Market Research

Strategic Planning Budget Management

Photo Editing - Adobe Software

Product Development - Public Relations

Social Media - Viral Marketing - Viral Video

Email Marketing

Wordpress Design - Blog Marketing - Blog Management - Blog Development - Web 3.0 - RSS

CRM software

Fluent English Fluent Spanish

EXPERTISE

Over 13 years of experience in the United States, Latin America and Europe.

Strategic Market Planning, programming and implementation. Budget Management for annual marketing plans and dynamic strategies improving and simplifying processes to develop new revenue through domestic and international markets.

ECOMMERCE – WEB Competitive Analysis, SEO, Social Media, Blogs and RSS, PR Media, Business Development. Improved efficiency in promoting the ability to manage and produce a successful product, identify areas of strengths and weaknesses and apply the changes or new ideas for online content and online marketing strategies. Keyword Analysis and effectiveness.

Video, Images Multimedia – Optimization, development and edition. Traffic analysis.

PR Brand Awareness. Attention to detail.

Content Management, Web 3.0 Platform Administration (Blog) and web site development. Web Promotion and RSS Syndication: XML format for syndicating or sharing content on the web. Used to broadcast frequent updates to users who have subscribed to the source of content. The format to distribute content without a browser, using software designed to read this content (RSS aggregator)

Viral Marketing. Social Media, content development, distribution of content of interest to maintain the commitment and relationship with the customer.

Email Marketing. Promotion via email strategically targeted/segmented with personalized content.

ISABEL PORTILLA page 23

PROFESSIONAL EXPERIENCE

Online Interactive Project Manager – FreeLance Business Consultant

August 2001 Present

Miami, Florida

Executive President

allexpeditions.com

July 2010 Present

Online Business Consultant (Freelance Contract)

Prime Travel Tour

August 2010 – December 2011

SEO, blog development and customization, viral marketing, video marketing, submission Business Directories Business, Keyword Analysis, Google Analytics and the whole development of interactive marketing. Development of over 12 landing pages. (Landing Pages)

Online Business Consultant (Freelance Contract)

Baradat Anthony & Associates

October 2009 June 2010

Management Development and Interactive Marketing Department.

Strategic market planning and execution for various Industries Plans Viral marketing organizations. EMail Marketing, SEO, development and customization of blogs and alternate page. Viral/Interactive marketing development & training.

EXAMINER.COM Writer / Editor Independent Travel and Tourism Writter/ Miami Destination

August 2009 Present

Online Marketing Manager

ASSISTCARD Corp Of America

October 2008 August 2009

Management and Development of all the tools needed for ecommerce/Interactive marketing startegies to launch, aproach the U.S. market for all travel insurance and assistance services. Directed web site content for the U.S. Database Development of Travel Agencies around the United States (over 20,000).

General Manager of Online Marketing

TopDestinations Corp.

September 2007 October 2008

Management and development of all online marketing projects for all vacation packages and tours for Latin America. Development of all marketing strategies via email, increased customer database online for all marketing promotions by email weekly. Development of vacation packages, creating innovative content online based on market trends through extensive product research and promotion across all social networks.

Worked closely with Travelzoo, Expedia.

Marketing Sales Associate – Assistant (Part Time)

Lisa Todd Inc. Villaje of Merrick Park

August 2002 – August 2007

Fashion Merchandising luxury goods Business Development.

Implemented and executed merchandising projects, floor sets, and store visuals. Arranged new products to ensure and enhance store’s performance. Identified new trends and fashions to coordinate store accordingly.

Client building and business development

Responsible for *Daily Opening and Closing Procedures.

ISABEL PORTILLA page 33

EDUCATION

* Tourism and HospitalityJuly 1986

Centro de Nuevas Profesiones

Madrid, Spain

* Self Learner Computer Literate, Research and Online Marketing Internet expert since 1998.

Groups and Associations

NAPWA National Association Of Professional Women

ACHIEVEMENTS AND SEMINARS

SFIMA.South Florida Interactive Marketing Association Conferences.

Attendance at most Conferences.

EMarketer

Since 2001

(The source for the investigation of Internet / Ebusiness and Analysis)

EMarketingIndustry Conference on Tourism and Hospitality.

Attendance at a major conference of EMarketing, Internet emerging strategies and exchange of new ideas, with a marketing program focused on various segments and markets in all industries around the world.

EYE FOR TRAVEL CONFERENCES

Since 2001

Atlanta, September 2001

* Essential Strategies for Sales, Marketing, Pricing and distribution technology, multistreaming. Threeday conference with more than 50 travel suppliers and distributors sharing their experiences leading practices and pioneering vision.

EUROPE TRAVEL EYE FOR DISCUSSION FORUM ANNUAL MEETING AND CONFERENCE

ECommerce PanelistTravel, Tourism and Hospitality

Brussels, Belgium May 2000.

Invited and only South American strategist, part of the first panel discussion of Emarketing which discusses the importance of customerfocused content on a Web site for marketing strategies. Market research, trends, future, to offer the customer what they want to know, what you hear, what to buy.

The Panel was composed by the Marketing Manager of Travelocity, Expedia and myself. Exposed to more than 400 listeners.

"Analyze your market, keep an eye on Trends, monitor your traffic and execute new strategies"

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