Debra Gilmore
Chattanooga, Tennessee 37421
**************@*****.***
Summary of Qualifications
Client & Public Relations:
I have exceptional interpersonal skills with my focus on developing and retaining long-term and profitable loyal customer relationships in building trust and identifying their personal needs.
Marketing & Sales:
I am skilled in developing business and marketing strategies to maximize growth and implementation relating to sales, marketing, client relations, and leadership.
Employee Relations, Management, Training, & Team Building:
I have over 12 years of spa management experience with providing ongoing feedback and training for staff with developing enthusiasm, exceptional customer service and participation in all sale campaigns with strength in working as a team to exceed in our sale goals and customer service. I have won numerous awards for outstanding leadership and sales performances.
Profitability:
Successfully built and grew business revenues from $200,000.00 to exceed $1,000,000.00 within two years in keeping overhead costs within projected budgeted forecast.
Professional Experience
Spa Manager – Euro Med Spa Chattanooga, Tennessee October 2008 to present
Have assisted and trained in all Anti aging Medical Procedures which involves Vibradermabrasion, Velashape II, Botox, fillers, Cuteria Intense Pulse Light, Laser Hair Removal, Laser Genesis, Cuteria Titian, Fraxel, Hormone and Weight Loss, Osyris Lipotherme, and Stem Logic Stem Cell Fat Transfer.
Present the cosmetic package portfolio and pricing from the Doctor’s consultation with a closing sales ratio of 80% for increased revenues.
Maintain and build patient relations with overseeing financing, payment collections, and satisfaction.
Medical Spa exceeded over $800,000.00 the second year I was here.
Hire, Manage and train staff in delivering exceptional customer service, front desk protocols, booking procedures, service protocols and achieving retail sales. Implement budgets, strategic marketing, spa packages, cost saving protocols, payroll and evaluate staff.
Regional Sales Director – La Weight Loss, Inc. July 2006 to August 2008
Store Manager January 2006 to June 2006
Store manager – As manager my store won first place in the National Sales Division seven times in a one year period before I was promoted to Regional Sales Director over Tennessee and Northwest Georgia.
Regional Sales Director – Set up new store openings with concentration on the following; marketing plan, budgets, forecast, and goals for all the stores in my region. Mentored, trained, and motivated Store manages on how to increase revenues, paperwork, ordering, budgeting back bar costs, training their staff for exceptional customer service, sales, using phone scripts to set same day appointments and how to maintain and educate their clients before the Franchise Company closed their stores.
Spa Director – Mint Julep Medical Day Spa and Boutique at the Veranda of OB-GYN and Associates Albany, Georgia – October 2003 to January 2006
Designed and opened the Boutique from start up. I was in charge of all aspects of running the business both financial and overall store operations of both the spa and boutique. Implemented all protocol and procedures, trained retail and spa staff.
Attended Spa and Product seminars to keep up with the new trends and training on new procedures for growing the Spa and Boutique for customer satisfaction. Required all representatives to maintain excellent training to my staff on their product line.
Went to New York and Atlanta Marts to buy high end Cosmetic health and beauty lines.
Managed and trained twenty six employees which included eight hair stylists, four estheticians, five massage therapists, nurse practitioners, certified makeup consultants, nail technicians and retail personal in products sales, booking, product knowledge, referrals, customer service and our customized services. I delegated work responsibilities and motivational overall job performances to insure exceptional customer service, accuracy and adherence to policy and procedure and to achieve our goals.
Partnered with Langstaff Marketing on all types of marketing and advertising which included commercials, radio talk shows, designing, promotional mailers, menu of services, seasonal menu promotions, billboards, magazine and newspaper ads, and seasonal open house. Participated in community events and clubs, and presented in the Who’s Who Professional Journal.
The Spa in the two years of opening the spa had never exceeded $200,000.00 in revenues but with the addition of the new Boutique and restructure of the spa since my employment revenues exceeded to over $1,000,000.00in a two year period and showing profit from a negative balance. I also had increased staff from six to twenty-six employees.
Spa Director – Natural Body Day Spa (Riverview and Downtown Locations) Chattanooga, Tennessee – October 1997 to October 2003
Assisted in the opening of the Downtown Location.
Analyzed profit and loss statements, and involved with all marketing decisions which included hiring, training, buying, inventory, and cost reductions in back bar and store costs.
Implemented spa treatments, product lines and trained staff in procedures and product sales with goals for service staff to sell a ratio of at least 35% product to service sales as retail is where the profit is to be made.
Networked through the Life Style Center we were located in and organizations for customer growth.
Maintained a regular client base as a licensed Massage Therapist.
Education and Training
University of Phoenix on line – May 2010 to current – Bachelor of Arts - concentration in Hospitality and Tourism.
Tennessee Institute of Healing Arts – Chattanooga, Tennessee 1997
1000 hours Licensed Massage Therapist and Neuromuscular 1 through six
Neil Corporation Serious Business – division of Aveda – New Orleans, LA.
Chattanooga Conference on State Federal Personal Laws – by Human Resources Council – Kansas City, Mo.
The Fine Arts of People Skills – by Pivot Point International
Lorman Human Resource Education
Financial statement Analysis
Employee Discharge and Documentation in Georgia and Tennessee
Employment Related Records in Tennessee
A to Z in Human Recourses
Synergy Certification using their Microdermabrasion, in Tone Lymphatic Cellulite, and Five in One Steamers equipment.
Palomar Certification in Intense Pulsed Light and Laser Systems using six multi head wands.
Cutera Laser training using Titian, Genesis, Fraxel, and laser hair removal.
Trained in Stem Logic Stem Cell Fat Transfer, Osyris Lipothereme, Botox, Juvederm, and Radiesse injections along with medical and spa grade peels such as glycolic, alpha hydroxyl, salicylic acid, enzyme
Corporate in House Training from Natural Body’s Franchise, Aveda, Phyto, Bumble and Bumble, Dikson Color, Redkin, Bed Head, Salon Biz, Joey of New York, Get Fresh, Jane Iredale, Color Science, Dermalogica, and many more.
Trained in Medical and Natural facial and body lines such as peels and products in Dermalogica, Jurlique, Aveda, Naturalpathica, Celux C, Obaji, Sesederma, Skin Medica, M.D. Formulations, N.V. Perricone, M.D., Yonka, L’Occitane, Modus, and many more.
Maintain Massage Licensure with the appropriate C.E.U. hours needed yearly attending seminars on the latest body treatments and massage.
Organizations and Associations
Cambridge Heritage Registry of Who’s Who – 2005
Chamber of Commerce – Business after Hours and Sponsorship meetings
Womantec