Cover Letter

SUMMARY

An analytical and goal-oriented marketing professional with broad-based experience in strategic planning, business process development, brand management, project management, product development, sales, account management, and logistics. A confident decision maker who thrives in cross-functional situations, and has a proven track record of delivering top results. Adept at interpersonal communications, negotiations, and building business partner infrastructure to develop key vendors and partnerships. A strong leader, who develops and refines individualized objectives to promote relationships, efficiency, and growth.

EXPERIENCE

RIPCODE, Richardson, Texas | 2006-2009

Product Marketing and Business Development Manager

RipCode is a high-tech manufacturing company that has developed the industry’s first appliance-based video transcoding solution capable of dynamically transcoding and streaming digital video on-demand to multiple media consumption devices including IPTV, PCs, and mobile phones.

Communicated with CEO to orchestrate pre-launch tasks focused on brand creation, product development, and go-to-market strategy formulation. Following launch, directed marketing, sales operations, and business development activities. Held responsibility for qualifying and advancing relationships with prospective worldwide channel partners and technology providers.

• Established marketing partnership agreements with key software and hardware vendors. Partial list includes Microsoft Silverlight, RIM BlackBerry, Adobe, Texas Instruments, On2 and Optibase.

• Wrote marketing requirements document for flagship product, RipCode V4 Mobile Video Transcoding Appliance.

• Created Total/Serviceable Available Market (TAM/SAM) models for forecasting market share and market opportunity.

• Secured memberships with key industry associations to monitor industry trends and contribute to standards development for alignment with company’s product roadmap and strategy.

• Consulted with ad-networks, publishers and agencies to gather requirements for mobile ad-insertion solution.

• Identified conferences, events and speaking opportunities for CEO and managed process to secure commitments.

• Utilized Google Analytics for tracking effectiveness of online marketing campaigns and lead-generation programs.

• Designed and executed RipCode’s event strategy, branding, demonstrations and logistics for international tradeshows.

• Wrote marketing white paper detailing industry challenges while highlighting RipCode’s key value propositions.

• Optimized organic ranking in search engine results page (SERP) through site-tagging and maintaining site metadata.

• Conceived PowerPoint slide deck and presentation used for sales and investor meetings.

• Wrote copy for use on company website, press releases, blog postings and product data sheets.

NOKIA, Dallas, Texas | 2002-2006

Online Marketing and Sales Channel Manager

Member of Nokia Retail Sales team responsible for management of marketing budget, collaborative online marketing programs, and online sales channels (B2C & B2B). Created pricing and product portfolio strategies, and developed and executed collaborative online marketing campaigns. Oversaw selling-in of Nokia products to key accounts, and implemented online sales operations improvements through process engineering and strategic partnerships. Reengineered sales operational model for Nokia’s online direct sales channel to mitigate internal channel conflict, improve inventory management practices, and reduce revenue recognition cycle time.

• Managed key accounts Amazon, Inphonic, and LetsTalk, achieving increases in Nokia’s market and value share.

• Contributing member of project team charged with reengineering Nokia retail sales strategy and operations.

• Collaborated with channel partners in creative design and optimization of product landing pages through A/B testing.

• Developed and implemented collaborative marketing programs w/key wireless internet dealers.

• Exceeded 2005 quota of direct (B2C) sales revenue by 50%, achieving $12,200,000 online sales channel.

• Exceeded 2006 sales volume target of 89,000 units across internet channels.

• Increased sales by 50% in 2005 to sub-distributors through Nokia’s online (B2B) marketplace.

• Negotiated agreement and launched online direct sales channel on Overstock.com.

• Managed marketing calendar to leverage online assets, and showcase hero products and key promotions.

• Responsible for managing marketing budget and developing collaborative online marketing programs to drive sales of Nokia products.

NOKIA / NOKIA NETWORKS, Dallas, Texas

Project Manager and Deployment Manager

Member of the Nokia Networks Americas Project Management Services Management Team responsible for the creation and deployment of project management processes and tools in assigned programs or projects in order to ensure that the customer contracts are fulfilled in the most cost-efficient way at the same time ensuring that demand/supply network requirements are satisfied. Additionally responsible for project portfolio management, budget control, and managing technical resources required for successful project completion, including Nokia IS employees, contractors, and third parties.

• Deployment manager responsible for Project Management component of SAP R/3-centered SuLo (Supply Logistics) Project manager responsible for SAP R/3 upgrade (v.4.7) for Nokia BUs in the US and Brazil. Projects managed in parallel across multiple time zones and functional departments.

• Define competence development plans and deliver training to Cost & Progress Managers and Field Project Managers.

• Project manager responsible for SAP R/3 upgrade (v.4.7) for Nokia BUs in the US and Brazil. Projects managed in parallel across multiple time zones and functional departments.

• SAP FI/CO team lead on international cross-functional project team implementing SAP R/3-centered SuLo (Supply Logistics) program to achieve efficiencies in both logistics and accounting operations for Nokia Networks Brazil.

• Project manager accountable for implementing supply chain optimization processes (iHUB) within SAP R/3 system to enhance production operations for Nokia Mobile Phones Brazil. Achieves reductions in lead-time, inventory days of supply, and allows visibility to imported material while in transit.

• SAP Project manager responsible for implementing SAP R/3 for Nokia Columbia and Nokia Ecuador to support accounting operations and management reporting. Project scope including SAP FI/CO modules.

ADJOINED CONSULTING, Dallas, Texas | 2000-2002

Principal Consultant

Directed technology services in proposing and delivering Enterprise Resource Management (ERM) solutions to support business processes through planning and forecasting, order management, procurement, inventory and finance. Guided other clientele on issues of change management, business processes and workflow.

• Exceeded personal revenue generation quota in addition to help securing additional new business contracts.

• Contributed to proposal creation, sales presentation delivery, and negotiation of a $750K consulting contract to deliver an integrated logistics and financials system (SAP R/3 v4.6) for Ericsson Microelectronics.

• SAP FI/CO team lead for international cross-functional project team responsible for implementing SAP R/3 system to support operations throughout entire order-to-cash business process flow.

• Team lead responsible for defining the functional and technical requirements for Grace Kennedy’s financial services division and leveraging the use of technology to make it a more profitable and strategic arm.

PRICEWATERHOUSECOOPERS LLP, Dallas, Texas | 1998-2000

Consultant

Communicated with management consulting services to increase revenue through delivering systems and process-oriented solutions addressing client’s business problems. Developed web-based content management system enabling quick response to client inquiries, and assisted in securing several client contracts.

• Exceeded personal revenue generation quota in addition to help securing additional new business contracts

• Generated new sales and delivered superior customer service for Abbott Laboratories by developing robust and scalable B2C customer portal site. Website features include, but not limited to: order processing, invoice and order inquiry, customer administration, and product catalog search.

• Significantly enhanced financial and managerial accounting operations for international insurance provider by implementing SAP R/3 integrated financial system (FI/CO) for Zurich US and Maryland Casualty Company.

• Developed a web-based content management system designed to enable quick response to client inquiries for RFP (Request For Proposals) from PwC. Solution assisted in securing several client contracts for PwC.

ADDITIONAL EXPERIENCE

AIM MANAGEMENT COMPANY, Houston, Texas, Marketing Liaison, 1995-1996. Communicated as liaison between marketing and client service departments. Advised active and prospective clientele and suggested investment products. Held responsibility for executing trades for clientele and generating reports. Trained and supervised client service representatives.

EDUCATION

BAYLOR UNIVERSITY, Waco, Texas

M.B.A., Finance, 1997

B.A. Business, 1994

PROFESSIONAL DEVELOPMENT

NOKIA BRAND CULTURE DEVELOPMENT PROGRAM, 2006

BOSTON CONSULTING GROUP DISCOVERY PROGRAM, 2006

MVI MID-YEAR FORUM: ACCOUNT PLANNING / RETAILER ECONOMICS, 2005

CONSUMER FOCUS TRAINING WORKSHOP, 2005

PROJECT MANAGEMENT INSTITUTE’S CERTIFICATE PROGRAM, 2005

SAP R/3 CERTIFICATION FI/CO, CO-PA, 1998

Contact this candidate