Amy Wohl
* ********** ****, ***. *** New York, NY 10009
********@*****.***
Sales & Marketing Professional
Sales Professional with broad knowledge of all sales processes. Proven track record of generating new business by building and maintaining relationships with clients. Stellar work ethic with a demonstrated ability to increase membership base year-over-year through the development of strategic initiatives, leading to consistent sales quota achievement.
Practice Areas
Strategic Business Development – Marketing and Promotions – Relationship Building
Leadership -- Customer Service – Prospecting – Revenue Growth – Employee Training
Key Accomplishments
Successfully developed and managed a sales strategy to support the start-up of a residential commercial fitness facility, achieving annual membership quota within the first eight months.
Built and marketed a powerful brand message that was promoted through a mix of marketing tactics (direct mail, website, email).
Assisted in growing personal training revenue 100% year-over-year by leveraging extensive knowledge of fitness industry and recommending tailored programs for clients.
Trained sales staff on effective sales techniques, focusing on providing personalized service to clients, establishing an open environment of teamwork and support.
Work Experience and Responsibilities
Membership Director, American Leisure Corporation, New York, NY 2010-Present
ß Provides leadership, overseas training and hiring for the sales department while still maintaining membership manager responsibilities
ß Develops and maintains business relationships with customers and vendors
ß Responsible for debt collections
Membership Manager, American Leisure Corporation, New York, NY 2008-2010
ß Leads sales effort for a start-up fitness facility for a multi-national lifestyle company. Consistently exceeds sales goals. Successfully developed membership roster during first year of operation as well as, maintains high capacity level through renewals
ß Broadening lifestyle facility through the rollout of complementary “amenity” offerings. Organizes, plans and coordinates private events for amenity spaces.
ß Demonstrates ability to tie-in fitness facility enrollment with amenity enrollment
ß Produces substantial cash flow for client
ß Creates broad goodwill among members which supports client’s primary real estate rental objectives
Lifestyle Director, Chapin Estate Lake Club, Bethel, NY 2007
ß Manager for all activities of exclusive membership Lake Club, including hiring of staff, coordinating, organizing and scheduling activities, and purchasing
ß Planned, hosted and supervised events, lunches, brunches, fitness classes, wine tasting and cooking classes
ß Supervised the creation and implementation of promotional materials
Owner/Operator, Wohlpapers, LLC, New York NY 2006-Present
ß Created a studio devoted to commercial and fine art images
ß Clients include, FisherMears Associates, Chapin Estate, Bethel Farms, Murray’s Chickens, The
Lodge at Rock Hill
ß Published work in New York Magazine, Bethel Woods Center for the Arts 2007 Season Program, Harvest Festival 2007 brochure, Dan’s Papers
EDUCATION
Master of Social Work, Fordham University 2006
Personal Training Certification, American Council on Exercise 1997-Present
Bachelor of Science in Business/Marketing, University of Hartford 1982
PROFESSIONAL AFFILIATIONS
Executive Board of Directors, Sullivan County Community College Foundation 2002-2007
Certified Personal Trainer, American Council on Exercise 1995-Present