Sales Supervisor

Mike Macina

*** ***** *****

Valley Cottage N.Y. 10989

914-***-**** Email: *********@*****.***

___________________________________________________________________________________

Employment History

Presently Freelancing in New York Metro area as Creative Director and Copywriter

Recently, created TV, print and radio campaigns for over 20 automotive retail clients, landing pages for a world class camera manufacturer, helped write RFPs for agencies pitching telecommunications accounts as well as health-care accounts; written TV, print and radio for telecommunication clients, created print ads and print materials for several regional banks, written DRTV for a rheumatoid arthritis drug, written print and collateral for a diaper company, written direct mail for a widely-known direct marketer, helped brand and establish a photographer, created integrated marketing program directed at CUNY financial aid students and written an integrated marketing campaign for a major NYC non-profit.

Young & Rubicam/New York____________________________________________________

Group Creative Director, 10/06 – 08/08

Responsible for strategic planning, creative direction, team supervision and oversight of creative executions for all Xerox advertising and marketing materials, in U.S. and around the world. Direct client contact. Projects included National TV, Print and Radio as well as oversight of website content, web strategy and execution. Created print campaign that turned Xerox brand image around and contributed to the rebirth of the company image. Supervised staff.

Creative Director, 7/05 – 10/06

Responsible for creative development of all Xerox print advertising. Specifically responsible for the development and creation of affordable color printing campaign under the banner “Xerox Color, It Makes Business Sense”. This included award-winning website frugalcolor.com which together with radio and print efforts increased sales by 13% over a six month period. During this period also pitched and won SunTrust Bank for Young and Rubicam. Supervised staff.

Associate Creative Director, 3/94 – 7/05

Responsible for creative development of Print and TV for Xerox as well as full time writer on several other accounts. Created successful retail radio and print campaign called “Take Another Look, It’s Xerox” which increased sales 10% within the small business sector. Instrumental in creating and developing the Xerox “Knowledge” TV campaign which advanced the perception of Xerox as a document management company. Introduced several new Kentucky Fried Chicken menu items via TV campaigns. Worked on pro bono assignments for The Better Business Bureau, A Better Chance, and The United Negro College Fund. Supervised staff.

Macina -2-

Creative Supervisor 6/90-3/94

Supervisor and writer for AT&T International account. Created successful TV campaign to promote international calls; drove call volume up 15% for six months. Pitched and won Ray Ban International account for Y&R/NY. Contributed as writer to other accounts such as Colgate, Dr. Pepper, KFC, and Rolaids. Supervised staff.

J. Walter Thompson/New York____________________________________________________

Senior Copywriter 7/89-6/90

Writer on Bell Atlantic account. Responsible for TV and Print for Consortium of Baby Bells. Created advocacy campaign that helped change telecommunications regulations and freed-up phone companies to provide internet service.

Copywriter 3/85- 7/89

Principle writer for Goodyear Retail account for two years. Created a Retail TV and Radio campaign once a month to promote tire sales and automotive services. Other client assignments included Burger King, Computer Associates , Miller High Life Beer, Nestle, Warner Lambert. Introduced Reynolds Plastic Color Wrap. Helped pitch and win Eye Lab eye care account.

Dentsu Corporation of America___________________________________________________

Copy Supervisor 5/81-3/85

Responsible for all advertising and marketing materials for Canon Business Machines . This included National TV, Print, Radio, Brochures, Direct Mail and Spec Sheets. Supervised two writers and two art directors for Canon copier account. Launched personal copying machines. Contributed as writer to Japan Airlines and Shiseido cosmetics.

Education_____________________________________________________________________

Fordham University, Bachelor Arts: Communication Arts; English Literature

Industry Awards________________________________________________________________

New York Festivals: Silver, Bronze; Effie Awards: 2 Gold, 1 Bronze; ACE Awards: 1 Silver

Special Interest________________________________________________________________

Adjunct Lecturer, Present

Advertising/Public Relations Workshop, a senior media communications class at CCNY

Advertising Copywriting, a senior media communications class at CCNY

Student Pilot. Working towards my Private Pilot’s License.

Contact this candidate