Sales Manager
Resume:
SANFORD E. PEEK, JR.
Summerville, SC 29485
*****@**.**.***
OBJECTIVE
Seeking Career in Marketing/Sales/Project/Operations Management
HIGHLIGHTS OF QUALIFICATIONS
• Results-driven professional with 28 years experience in operations, sales and marketing, management, administration, and leadership
• Demonstrated ability to develop, implement, and oversee innovative marketing and promotional campaigns
• Strong analytical, communication, presentation, and organizational skills
• Consistently successful in building consensus and driving cooperative relationships with staffs, vendors, and customer senior executives
• Over 31 years of highly effective public relations experience
• Proven record with accomplishments in formulating marketing strategies, product revitalization, organizational restructuring, and improving customer relations
• Self-motivated, able to motivate others, and confident in making independent decisions under stressful conditions
• Extremely skilled in communicating with and defining customer requirements and meeting/exceeding their needs
EXPERIENCE
Supervision/Management
• Supported Vice President of Sales in both marketing and sales disciplines through market research, new product introduction and implementation, new business development, long-range strategic planning, monthly Sales/Inventory/Operations/Planning (SIOP), establishing and maintaining pricing policies, and continued account sales to large national customers
• Built multi-functional team composed of additional sales personnel from other product lines in order to accomplish volume/margin improvement in fin stock product
• Managed/developed staff of 4 sales managers and directed sheet and foil sales activities of 3 sales associates, preparing sales forecasts & quotas and establishing pricing policies to meet or exceed budgeted goals representing production of four plants
• Assisted Vice President of Sales in monthly SIOP planning, in addition to long-range strategic planning
• Held senior leadership role in preparing market analyses for due diligence in sale of company
• Nearly tripled sales from 48M lbs to 137M lbs as manager of fin stock product line
• Developed and cultivated sales from Zero to 24M lbs, as manager of container foil product line
• Managed and enhanced profitability of fin stock product line producing $125M in annual revenue
Sales/Marketing
• Negotiated all national accounts/contracts - including new contract for Carrier-TX for 9M lbs. Continued to expand fin stock customer portfolio by adding 25 new customers with potential for 60M lbs of incremental volume
• In addition to managing cable wrap, container sheet, and household/insulation foil product lines, wrote press releases and organized ribbon-cutting for acquisition of St. Louis and Russellville plants and for expansion project at Russellville plant. Rewrote coated fin brochures to roll out new/improved coated product in addition to rewriting all company product brochures. Led cross-functional team in developing new litho product qualification at Fuji Film Corporation
• Managed market analysis, strategic planning processes, and competitive intelligence, creating database of competitors’ capabilities
• Drove multi-level marketing management by developing vision and strategies, initiating product introductions, designing collateral materials, coordinating event/trade shows, and implementing marketing plans and activities that increased up-sell to existing major accounts by 100%
• Directed hiring, training, and performance evaluations of marketing/sales staff and oversaw their daily activities, resulting in company’s ability to out-pace competitors in those markets
Strategic Planning
• Held Leadership role in developing long-range strategic plan and in preparing due diligence for second sale of JW Aluminum Company
• Directed worldwide sales and marketing activities of fin stock, container sheet, household/ insulation foil, litho sheet, light-gauge converter foil, and conductor strip product groups, including long-range planning, market research, budgeting, pricing, and forecasting
• Increased profits for four product groups by 200% to $21M
• Identified, developed, and evaluated marketing strategies based on knowledge of established objectives, market characteristics, and cost and markup factors in order to support success of the business plan
• Used sales forecasting and strategic planning to ensure the sale and profitability of products, lines, and services, analyzing business developments and monitoring market trends
EMPLOYMENT HISTORY
10/11 – 03/12 Sales Agent AmeriLife and Health, Charleston, SC
01/10 – 09/11 National Sales Manager Charleston Aluminum L.L.C., Gaston, SC
02/05 – 11/09 Director of Marketing/New Product Development JW Aluminum, Mt. Holly, SC
03/03 – 02/05 Director of Sales JW Aluminum, Mt. Holly, SC
04/95 – 03/03 Product Manager JW Aluminum, Mt. Holly, SC
05/93 – 04/95 Sales Manager JW Aluminum, Mt. Holly, SC
10/81 – 05/93 Sales Representative, Inside Sales Coordinator, Associate Metallurgist, Lab Technician JW Aluminum, Mt. Holly, SC
1978 – 1980 Research Technician National Marine Fisheries Service,
Charleston, SC
EDUCATION/PROFESSIONAL DEVELOPMENT
College of Charleston Bachelor of Science in Marine Biology, Charleston, SC
Professional Dev. Assoc. Accountability Training, N. Charleston, SC
Senn-Delaney Commitment to Excellence, Mt. Holly, SC
American Mgmt. Assoc. Tools and Techniques for Managing Strategically, Hilton Head, SC
Strategic Management Course
Chester Karrass Effective Negotiating, Charlotte, NC
Dale Carnegie How to Win Friends and Influence People, N. Charleston, SC
American Society for Metals Metallurgy for the Non-Metallurgist, Mt. Holly, SC
Project Management Inst. Viable Vision (Project Management), Eliyahu Goldratt, Charleston, SC
Boy Scouts of America Wood Badge Leadership Training
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