Project Manager Management
Resume:
EMPLOYMENT HISTORY
Mind Edge Private Limited - Brand Manager
August 2011 – December 2011
o A learning and training expert in memory, gender science and humour intelligence.
o In charge of strategic analysis and proposal of brand positioning and creative direction.
o Initiated spatial and sensory branding projects.
o In charge of partnerships, events, and being the liaison with government agencies.
o Scale revenue by developing alternative markets and merchandising.
o Media planning, and acquiring free free media worth $50,600 (eg, Business Times 2-page editorial), and conditional editorials worth $21,900, within 2 months.
Space Production Private Limited - Project Manager
February 2010 – April 2011
o A Swedish MNC, an interior architecture firm and a leader in Europe.
o Business development and account management. (Tyre MNC, leading bank, etc.)
o Research and strategic analysis of brand, followed by creative strategy development.
o Presentation of creative solutions for spatial branding.
o Manage production and implementation for meeting, conference, event and interior projects.
o Managed a design team and a production manager, totally 5.
Provocachic Private Limited - Entrepreneur
April 2002 – 2010
o Branding and creative directions. (eg, AmEx, La Perla, Christian Lacroix, Bloomberg)
o Develop and represent Singapore in flavour branding concept, in USA and UK.
o Selected for MICA-backed 3-years incubation program.
Projects: APG Advertising Private Limited - Freelance Associate Creative Director
October 2005; October 2008
o Proposals for Creative Community Marketing Project 2005 and NATAS 2009.
Projects: RealLife Photography - Freelance Art Director and Producer (BTL)
January 2005 – September 2009
o First commissioned batch (2006) batch of anti-tobacco warning labels on cigarette packs in Singapore; responsible for the first access to live operating theatres and sensitive specimens of medical institutions for the second commissioned photo-shoot (2009); copywriting and layout services for client (Health Promotion Board, Singapore).
Club Asiana Private Limited - Bar Manager
February 2001 – March 2002
o Manage and train 25 full-time and 3 part-time staff, and new in-coming managers.
o Operations management of four outlets (restaurants and club), in two shifts.
o Manage new inventory system technology and spearhead cost savings of up to 20 percent of revenues via inventory control, and operational process efficiency improvements.
Zouk Management Private Limited - Barman
January 2000 – February 2001
o Promoted three times in the first year, with placement in highest revenue-generating outlet.
o Proposed and successfully implemented twice for operational efficiency improvements.
Lagoon Events and Entertainment Private Limited - Senior Project Executive
September 1994 – January 1998
o Promoted twice; corporate and entertainment projects, sports and recreation events.
o Supervisory role on set-up and operations, contingency planning and crisis management.
EDUCATION
University College Dublin (UCD) [Ireland, est. 1854] Global Rankings
2009 to 2010 The Economist – 31 (2010)
Bachelor of Science, Marketing [BSc (Hons) 2:1] Financial Times – 78 (2011)
Upper Second Class Honours | GPA 3.55 | References from senior lecturers (Dr. McNamara is specialized in strategy, and known for multi-award winning publications; Dr. Cassidy looks at management across cultures, and was an economist with the United Nations.)
Singapore Polytechnic
1994 – 1997
Diploma in Marketing
Commonwealth Secondary School
1990 – 1993
General Certification of Education (GCE) O-Levels
SKILLS AND PROFILE
o Art direction: conceptual, visual, copy, spatial, sensory, flavour, etc.
o Brand analysis and strategy, market research, project management.
o Communicates and work well both in cross-functional teams and independently.
o Passionate about constant improvements and learning.
o Meticulous and hands-on in planning and execution.
o Microsoft office and basic Photoshop.
Emergenetics Profile
o Conceptual (83%), social (53%) and analytical (39%) cognitive preferences.
o Tri-modal profile; imaginative, intuitive, emphatic, visionary, meticulous.
o Highly adaptable in degree of expressiveness (58%), assertiveness (51%) and flexibility (58%).
o Behavioural attributes fall into one that can adapt to any situation.
Myers-Briggs Type Indicator (MBTI) Personality Profile
ENFJ (Extraverted, Intuition, Feeling, Judging) typology
o Abstract thought; insightful and intuitive; innovative
o People-focused, motivational and co-operative style to achieve goals
o Educational/transformational leadership; interested in personal growth of others
o Inspired by fast-paced, multi-tasking challenges; expects the best; highly diverse
NEO Personality Inventory (NEO-PI)
Openness to Experience/Intellect – 76 percent (Creative, curious)
Conscientiousness – 64 percent (Reliable and well-organized)
Agreeableness – 63 percent (Empathetic)
Extraversion – 48 percent (Not reserved nor overly loud)
Neuroticism – 11 percent (Calm, even in tense scenarios)
CAREER OBJECTIVES
I hope to earn cross-functional experiences in the local, regional and international levels. I aim to develop a lifelong career in branding and strategy, and to achieve important milestones.
Expected gross monthly compensation – S$6,500 onwards.
ASSOCIATIONS AND INTERESTS
TEDxSingapore Committee (since June 2010)
Curator and team leader for partnerships, responsible for securing sponsors in cash and in kind. Partners thus far included Microsoft, Lenovo, Akamai, Sinema, Gallery Hotel, Singapore Management University (SMU), among others.
Sports, Hobbies and Other Activities
Yoga, chess, swimming, soccer, SSEAYP host (Ship for Southeast Asian Youth Program).
Readings
Iconoclast, Blink, The Man Who Ate Everything, The Black Swan, Alwaleed, Masters of the Universe, Relativity, Perfume, Blue Ocean Strategy, Opposable Mind, Good to Great, etcetera.
Inspiring Personalities and Brands
Leonardo da Vinci, Lee Kuan Yew, TED talks, Alex Bogusky (CP+B), MUJI, Alexander McQueen, Apple, Tord Boontje, Jaime Hayón, Nick Knight, Marco Pierre White, etcetera.
AWARD AND CERTIFICATION
Creative Xchange 2004
Best of Image finalist for “Rebirth” Series
Zouk Management Pte. Ltd.
Awarded twice for successful solutions and implementations of efficiency initiatives
Commonwealth Secondary School
Gold, 4x100m Relay Sprint
REFERRALS
Mr. Kaj Edanius Mr. Daniel Noonan
MD, Space Production Director, Space Production
Mobile: +46 70.854.20.30 Mobile: +65 9.380.64.55
Mr. Johnny Lau Dr. John Cassidy
MD, INC3 Private Limited Lecturer, University College Dublin (UCD)
Mobile: +65 9.78.05.548 Email: ****.*******@***.**
Mr. Eddie Siak Mr. Harijanto Setiawan
Captain, Singapore Armed Forces Principal Floral Designer, Boenga
Mobile: +65 9.795.00.24 Mobile: +65 9.682.43.50
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